Bad Pitch Blog
APRIL 28, 2007
'This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version).
Bad Pitch Blog
APRIL 24, 2007
'If you’re too young to care about remember a sitcom from the late 1970s, hit YouTube to see some clips from WKRP in Cincinnati. My fair city is turning the show’s long-awaited DVD release into what they hope will be a national news story. Google will tell us if it works. One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site.
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Bad Pitch Blog
APRIL 19, 2007
'USA Today business reporter Jim Hopkins puts the final word on US Netcom''s news release. We''re posting on this topic one last time for three important reasons. 1) Idea & Execution: Several people comment that you shouldn''t avoid media relations during horrible events like this one. We agree completely. Hopkins’ blog post proves out the importance of source filing.
Bad Pitch Blog
APRIL 18, 2007
'To Kim Cooke, Mark Hefley, Jeff Warhol and JJ Kelly Have you no shame? How can you honestly defend the decision to send out this news release being pointed out to us by several sources? ”For $1 per student per year, services such as AllCall Notification could have provided VT with a method of crisis control capable of reaching every student far faster than email.
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Bad Pitch Blog
APRIL 17, 2007
'As the nation begins to grasp the horrific turn of events at Virginia Tech, Josh Morgan reminds PR people to resist the temptation to attach their company/expert/product to this type of news. He’s right. And it seems like an obvious request. But history shows us that opportunistic PR pitches trying to tie themselves to current events happen after any type of disaster.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
APRIL 15, 2007
'This pitch brought back night terrors memories from my dot com hell days. The catchy news release title says it all: SwapThing Monetizes Niche Web Sites and Provides Easy Social Networking. Is “easy social networking” even legal in Ohio? Well I’m not sure about certain legal loopholes, but I do know that 31 percent of the readers’ vote was enough to out this bad pitch. - Hey Kevin!
Bad Pitch Blog
APRIL 13, 2007
'We have a winner.and a concerned reader. Our winner likes to monetize niche web sites and provide easy social networking. When I was your age, I liked to leverage scalable solutions across the enterprise. But that''s just how I roll. Before I unveil in detail our winner (thus explaining the SwampThing theme), I need to complete some Google research.
Bad Pitch Blog
APRIL 10, 2007
'Voting on the worst pitch in our inbox continues and the race is tighter than Joan Rivers'' face on Oscar night. Slick is pissed he''s not Anna Nicole''s baby''s daddy, so he''s now as excited about the six pitch sinners as we are. Cast your vote before Thursday, April 12th for one of the following pitches. 1) Who are the best writers? A blog-o-rama list-fest!
Bad Pitch Blog
APRIL 4, 2007
'The Mayor of Cincinnati throws like a b h. YouTube backs up my statement. But rather than avoid public appearances for awhile and read up on “Sports for Dummies,” Mayor Mark Mallory is turning a bad pitch into a good pitch. According to Cincinnati’s ABC affiliate, “Mayor Mallory is using the publicity from his misdirected Opening Day pitch to plug the virtues of the City of Cincinnati.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Bad Pitch Blog
APRIL 4, 2007
'The Bad Pitch Blog would be the sound of one hand clapping were it not for you. Messrs. Dugan and Laermer are juiced by all of the feedback and the pitches you send our way. But we’re also pissed. The more we point to how it should be done, the more we seem to turn up bad pitches. So we’re changing the rules temporarily. Change is good, right? We’re having a Bad Pitch Clearance Sale.
Bad Pitch Blog
APRIL 2, 2007
'Susan Getgood fished this one out of the trash and sent it our way. We’re changing the names of all but one source to protect most of the innocent. - Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.
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