Bad Pitch Blog
JUNE 28, 2007
'Whether or not you have tech clients, you’re spending the day hoping Steve Jobs’ magic dust settles so you can get back to it after the holiday. Let’s be honest. A story eclipsing pop culture like this comes along for a precious few in media relations. But we can still learn from the iPhonic din. You can pitch around a monolith story that even inspires the journalists reporting it (watch the video).
Bad Pitch Blog
JUNE 27, 2007
'If you haven’t seen Swingers, you don’t get the title. Well go rent it AFTER you enter the Good Pitch Contest. Sponsored by MyRagan and the YoungPRPros listserv, submit a pitch for review by a panel of journalists to compete for prizes, including a - Southwest Airlines ticket, courtesy of MyRagan (entered on MyRagan) - one year subscription to PRWeek (a $200 value), courtesy of PRWeek (entered on YoungPRPros listserv) - Bad Pitch Blog Fame as we post (only) the winning pitches after they are an
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Bad Pitch Blog
JUNE 25, 2007
'New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Something got us thinking: “Does anyone read what they write?!” In Hansell’s words: The darn thing “…has a near record breaking syllable to meaning ratio.” Wow. Of course we''re going to show you how awful this is, but first we need to tell you all that Saul’s new gig started today (and congratulations on new digs along Eighth Avenue to all Timesman!).
Bad Pitch Blog
JUNE 16, 2007
'DISCLAIMER: Media Map provides a valuable service. This is not an anti-Cision post. Prior to introducing our firm to prospects, we learn as much as we can about them for our CRM system. A business development manager told me he doesn’t use Hoover’s to build prospect profiles anymore. Instead of getting some basic background data, the BD manager hits Google News to see what the media and bloggers are saying about specific companies.
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Bad Pitch Blog
JUNE 10, 2007
'Here’s a great example of the need to qualify a media list before sending out the pitch. - Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. I thought this success story would be interesting to you as well as to some of the students at the university.
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Bad Pitch Blog
JUNE 6, 2007
'Yo, yo, yo Bull Dawg…Reporter really dug Richard’s rant PR People Suck. They asked him to take it down a notch and remix it for some of the corporate types that don’t hang here. A New Low for PR has a different vibe, but you can still dance to it. You should check it out. Now where’s this Slick dude I''ve been hearing about? I’ve got some projects to discuss with the Bad Pitch Prince of Polyester.
Bad Pitch Blog
JUNE 4, 2007
'Get your tickets now for the PRSA’s "Theory, Tactics and Technology Conference" on June 19, 2007. In two short weeks, an impressive list of editors and social media gurus will converge at Reuters Time Square digs. Media include representatives from CNET.com, FAST COMPANY, Forbes.com, Hollywood Reporter, InformationWeek, Laptop Magazine and Network Computing.
Bad Pitch Blog
JUNE 27, 2007
'Depends on how you consume your news I suspect, but we’re interested in learning which story has gotten on your last nerve. Don''t be shy. Take the poll or leave a comment.
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