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'Whether or not you have tech clients, you’re spending the day hoping Steve Jobs’ magic dust settles so you can get back to it after the holiday. Let’s be honest. A story eclipsing pop culture like this comes along for a precious few in media relations. But we can still learn from the iPhonic din. You can pitch around a monolith story that even inspires the journalists reporting it (watch the video).
'If you haven’t seen Swingers, you don’t get the title. Well go rent it AFTER you enter the Good Pitch Contest. Sponsored by MyRagan and the YoungPRPros listserv, submit a pitch for review by a panel of journalists to compete for prizes, including a - Southwest Airlines ticket, courtesy of MyRagan (entered on MyRagan) - one year subscription to PRWeek (a $200 value), courtesy of PRWeek (entered on YoungPRPros listserv) - Bad Pitch Blog Fame as we post (only) the winning pitches after they are an
'Depends on how you consume your news I suspect, but we’re interested in learning which story has gotten on your last nerve. Don''t be shy. Take the poll or leave a comment.
'New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Something got us thinking: “Does anyone read what they write?!” In Hansell’s words: The darn thing “…has a near record breaking syllable to meaning ratio.” Wow. Of course we''re going to show you how awful this is, but first we need to tell you all that Saul’s new gig started today (and congratulations on new digs along Eighth Avenue to all Timesman!).
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'DISCLAIMER: Media Map provides a valuable service. This is not an anti-Cision post. Prior to introducing our firm to prospects, we learn as much as we can about them for our CRM system. A business development manager told me he doesn’t use Hoover’s to build prospect profiles anymore. Instead of getting some basic background data, the BD manager hits Google News to see what the media and bloggers are saying about specific companies.
'Here’s a great example of the need to qualify a media list before sending out the pitch. - Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. I thought this success story would be interesting to you as well as to some of the students at the university.
'Here’s a great example of the need to qualify a media list before sending out the pitch. - Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. I thought this success story would be interesting to you as well as to some of the students at the university.
'More accurately, The Bad Pitch Blog won an Award of Commendation in the Blog category for the 2007 PRSA Bronze Anvil Award competition. PRSA’s Don Bill delivered the great news on behalf of the fine folks at 33 Maiden Lane. “The judges felt that your entry deserved recognition as an example of outstanding achievement in public relations tactics. The judges evaluated 927 entries and chose 54 Bronze Anvil and 79 Award of Commendation winners amidst stiff competition.
'Yo, yo, yo Bull Dawg…Reporter really dug Richard’s rant PR People Suck. They asked him to take it down a notch and remix it for some of the corporate types that don’t hang here. A New Low for PR has a different vibe, but you can still dance to it. You should check it out. Now where’s this Slick dude I''ve been hearing about? I’ve got some projects to discuss with the Bad Pitch Prince of Polyester.
'Get your tickets now for the PRSA’s "Theory, Tactics and Technology Conference" on June 19, 2007. In two short weeks, an impressive list of editors and social media gurus will converge at Reuters Time Square digs. Media include representatives from CNET.com, FAST COMPANY, Forbes.com, Hollywood Reporter, InformationWeek, Laptop Magazine and Network Computing.
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