PR News
APRIL 11, 2018
PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event. Yet this idea was the key to what made Facebook’s Tuesday afternoon so… Continued. The post Mark Zuckerberg Offers a PR Lesson on Capitol Hill appeared first on PR News Blog.
ImPRessions - Crenshaw Communications
APRIL 18, 2018
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector.
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Deirdre Breakenridge
APRIL 9, 2018
We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.
Ronn Torossian
APRIL 16, 2018
Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a lot of changes in their journey. The latest shift in the process has been a surprise to many. Volkswagen recently replaced its top executive: CEO Matthias Mueller is out, soon to be replaced by VW Brand Chief Herbert Diess.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
APRIL 5, 2018
“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
APRIL 9, 2018
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right. The post How to Create a Successful Content Marketing Strategy for Your Business (1 of 2) appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
APRIL 5, 2018
My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider.
Deirdre Breakenridge
APRIL 30, 2018
A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 percent of the total U.S. population. The growth in the Hispanic population has had significant impact on the economy.
Ronn Torossian
APRIL 30, 2018
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day “Cola Wars” are actually “Water Wars,” because the real battle seems to be coming down to which water, tea or other non-cola beverage consumers are choosing… and there appears to be more similar products coming soon.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
APRIL 12, 2018
. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.
Melissa Agnes
APRIL 4, 2018
Image: Brandon Bourdages | Shutterstock. Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team.
Flack's Revenge
APRIL 24, 2018
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic.
ImPRessions - Crenshaw Communications
APRIL 3, 2018
Almost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Deirdre Breakenridge
APRIL 25, 2018
Last year, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with professionals and educators giving encouragement and helping to share the student guest posts. This year, the student experiment moved to a new level when I teamed up with Jason Mollica, who is a friend and colleague and professor at American University.
Ronn Torossian
APRIL 24, 2018
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well … to, what? That’s often the hardest question to answer. Some transition into coaching or commentary, staying close to the sport that brought them wealth and fame.
PRSay
APRIL 23, 2018
Are the story ideas that non-PR people bring to you usually lame? Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” You cringe because you know that nine times out of 10, the next thing out of their mouth is NOT going to be newsworthy.
Melissa Agnes
APRIL 11, 2018
Image: Shutterstock. One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
APRIL 17, 2018
Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party. The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
APRIL 10, 2018
John Stumpf, former CEO Wells Fargo. Most public relations experts agree that the rules of the public apology are relatively simple. Be sorry. Do it quickly. Take full responsibility. Wherever possible, communicate how you will fix the problem. But if apologizing is so simple, why do so many CEOs botch the apologies ? Sometimes it’s because legal advice conflicts with PR counsel.
The Proactive Report
APRIL 13, 2018
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between the
Ronn Torossian
APRIL 23, 2018
As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, and at least some people at the bank knew it. Commonwealth Bank of Australia admitted as much during a government investigation, saying the practice of billing dead customers for “financial advice” went back years, in one case at least a decade. .
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
APRIL 25, 2018
When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. The hashtag #DeleteFacebook started trending. Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts.
5W PR
APRIL 25, 2018
While everyone seems to know the term public relations , not everyone understands what it means. Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know much about what PR involves, or why certain companies invest so much time and effort into staying on top of their strategies.
Prowly
APRIL 30, 2018
During live events, it's vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis. The post Effective Communication During Live Events Can Improve Safety appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Melissa Agnes
APRIL 16, 2018
Image: cvm | Shutterstock. I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key. But the starting point seems to be so difficult to reach!
Ronn Torossian
APRIL 10, 2018
The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media. You have very little time to spend time searching for the best investment advice.
PRSay
APRIL 10, 2018
I had been toying with the idea of pursuing the Accreditation in Public Relations (APR) for several years, but with a demanding job as chief communications officer at a government health care agency — plus my other, more important full-time job as soccer mom — I just wasn’t sure how to fit the APR into my busy life. By the time I was done with a day of work plus parenting, all I wanted to do was curl up on my couch and read, or watch “Stranger Things” on Netflix.
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