Remote PR Jobs
MAY 26, 2023
As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them? How do you know what is considered "good?
ImPRessions - Crenshaw Communications
MAY 10, 2023
While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact.
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Business Wire
MAY 25, 2023
Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.
Business Wire
MAY 10, 2023
Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases. While there may be minor nuances believed to differentiate press releases and news releases, largely they are the same.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MAY 22, 2023
Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and reassure customers and stakeholders. Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 21, 2023
We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful tool for many PR practitioners. As the technology quickly progresses, many […] The post As AI infiltrates PR, here are 5 use cases and watch outs pros must heed appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MAY 12, 2023
We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting out fires.
The Resolution Blog
MAY 4, 2023
As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […] The post How a PR team helped evacuate 54 Ukrainian orphans to the UK appeared first on PR Resolution — by CoverageBook.
Business Wire
MAY 4, 2023
Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback. With the influx of generative AI tools , what do public relations professionals need to know?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
MAY 10, 2023
AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security. It’s crucial for businesses to understand […] The post Navigating AI Privacy Concerns appeared first on.
PRSay
MAY 18, 2023
We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices.
Agility PR Solutions
MAY 31, 2023
Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities. The primary objective of PR contracts is to ensure a comprehensive and transparent understanding between the PR professional/agency and […] The post 5 PR client contract-management tips to ensure you get paid appeared first
ImPRessions - Crenshaw Communications
MAY 25, 2023
For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had a real impact on the media landscape, and PR people can take advantage of that.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stuart Bruce
MAY 25, 2023
Are you one of the first people to get a Bluesky account?
Wadds Inc.
MAY 17, 2023
Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? - finds that the public relations industry is slow to experiment with artificial intelligence (AI). Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledge
Ronn Torossian
MAY 1, 2023
SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities. Businesses considering SaaS need to know a few […] The post What You Need to Know about SAAS appeared first on.
PRSay
MAY 3, 2023
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 14, 2023
As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That’s where productivity hacks come in. Working smarter rather than harder enables you to accomplish a greater amount in less time, freeing you to devote more […] The post Work smarter, not harder: 10 productivity hacks for busy professionals appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MAY 22, 2023
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients.
PR for Anyone
MAY 30, 2023
Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.
Sword and the Script
MAY 2, 2023
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Contently - Strategy
MAY 4, 2023
Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.
PRSay
MAY 31, 2023
About six-in-ten U.S. adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. The online chatbot lets users ask questions and request content such as texts and images. The human-like quality of ChatGPT’s responses has captured the attention of the media, the tech industry and some members of the public.
Agility PR Solutions
MAY 11, 2023
Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively. This blog post will discuss some simple PR tactics anyone can use to spread the word […] The post 6 simple PR techniques to improve your business’s visibility appeared first on Agility PR Solutions.
Prowly
MAY 31, 2023
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PR for Anyone
MAY 23, 2023
Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.
Axia PR
MAY 31, 2023
The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is.
Stern + Associates
MAY 8, 2023
Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.
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