Business Wire
AUGUST 22, 2024
Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out.
Ronn Torossian
AUGUST 27, 2024
Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers. In today’s saturated marketplace, where competition is fierce, a strong brand forms the cornerstone of success. The power of perception Branding […] The post Why Branding Is So Important In Leaving An Unforgettable Impression appeared first on.
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Agility PR Solutions
AUGUST 22, 2024
Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.
Onclusive
AUGUST 22, 2024
The post US Presidential Election Media Impact Analysis appeared first on Onclusive.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
AUGUST 16, 2024
Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. Despite growing divisions in the United States and worldwide, there is broad agreement on the harmful impact of misinformation and disinformation, posing a significant challenge for both the communications profession and society at large.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
AUGUST 30, 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring ? Or perhaps Prezly pricing is not to your liking? Today, we’re taking a look at some of the best Prezly alternatives you should consider when purchasing a new PR tool.
Ronn Torossian
AUGUST 22, 2024
Branding is more than just ensuring that a company has a logo or a catchy slogan. It’s the key to developing a successful business, setting it apart from the competition, and forging enduring connections with the target audience. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.
Agility PR Solutions
AUGUST 22, 2024
How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR. It helps businesses boost their visibility, manage their reputation, and engage with their targeted audience more effectively. SEO goes beyond […] The post The role of SEO in shaping modern public relations appeared first on Agility PR Solutions.
Stern + Associates
AUGUST 23, 2024
Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
AUGUST 29, 2024
Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.
Awario
AUGUST 13, 2024
During a crisis, most companies cut their budgets and halt experiments. Fancy tools that cost thousands of dollars per year (sometimes even per month!) stop being worth it. Marketers revert to spending as little as possible, even if before the tool (or the activity) proved to be a good value-for-money. Priorities change, and marketing changes with them.
Axia PR
AUGUST 25, 2024
The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand. Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients.
Sword and the Script
AUGUST 27, 2024
SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 6, 2024
Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers. Recent research shows that 60 percent […] The post Is influencer marketing helping or hurting PR?
Stern + Associates
AUGUST 20, 2024
As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. From a timely investigation into free speech on college and university campuses to insightful analyses of the fast-changing AI landscape and more, our clients continue to lead the way on the topics that matter most to companies, governments, non-profits and societal leaders alike. “ Campus Free Speech: A Pocket Guide ” by Cass Sunstein A long-simmering topic, the issue of f
Contently - Strategy
AUGUST 16, 2024
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.
Notified
AUGUST 19, 2024
In our recent webinar with Michelle Garrett , key questions were identified to help public relations pros craft effective press releases. These questions are designed to refine the approach, clarify objectives and ensure messages resonate.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
AUGUST 6, 2024
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!
Steve Barrett on PR
AUGUST 22, 2024
While the highlight number is striking and activist investors are having success in stemming DE&I initiatives, voters on both sides of the aisle still want companies to make statements on certain issues.
Agility PR Solutions
AUGUST 7, 2024
The present-day world of public relations is a fast-paced industry where career advancement necessitates staying at the top. In various fields, including PR, agile methodologies are becoming progressively more and more popular. To boost their skills and marketability, professionals have turned to online courses that provide agile certifications as invaluable resources.
Stern + Associates
AUGUST 14, 2024
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key to differentiation and driving value.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Institute for Public Relations
AUGUST 6, 2024
Dr. Jieun Shin and colleagues examined the extent to which normative values (e.g.,factual reporting and public importance) in news stories contribute to actual engagement such as sharing, liking, and commenting compared to social media values (e.g., perceived popularity). Two online surveys were conducted in May 2022; one surveyed 761 journalists and the other surveyed 6,390 … Continue reading Does High-Quality News Attract Engagement on Social Media?
Notified
AUGUST 25, 2024
At Notified , we're dedicated to supporting the global community of investor relations professionals. With decades of experience and our history with Nasdaq, we provide the expertise, technology and services IR pros need to meet compliance, drive stakeholder engagement and tell powerful investment stories.
Axia PR
AUGUST 27, 2024
When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers. Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition.
Medianet Australia
AUGUST 28, 2024
Navigate the evolving challenges and opportunities in health media coverage with industry experts. Learn about effective strategies and trends shaping impactful health communication.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
AUGUST 7, 2024
Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it’s only half the battle. The most effective efforts go beyond ‘what’ you want to share and focus on ‘how’ to […] The post Maximizing your thought leadership bullhorn: How to boost reach and ROI appeared first on Agility PR Solutions.
Stern + Associates
AUGUST 13, 2024
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the value they deliver to audiences.
PRSay
AUGUST 19, 2024
Have you ever wondered why so many mentorships are long on hope and short on happiness? Perhaps that happens because they are too often like a forced relationship. “Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” That approach has all the earmarks of a failed relationship from the get-go. It’s a lot different than assigning a rookie to join an established team where relationship-building is already part of the culture.
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