Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Media 215

Media Pitching Survey Publicity 215

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 370

Consumer Publicity Media Analysis 370

Business Wire

MAY 26, 2022

2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%. While most experts don’t expect the same record levels in 2022, most are predicting another busy year, driven by continuing strong demand for well-financed acquirors.

Financial 297

Financial Blogging Communications Publicity 297

ImPRessions - Crenshaw Communications

MAY 5, 2022

Guest post by PR Assistant, Chanel Roopchand. As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was a huge and important adjustment because my prior jobs have been in-person.

How To 301

How To Writing Tools Energy 301

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

MAY 31, 2022

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach. Social Media According to studies, over […].

SEO 195

SEO Social Media Media Engineering 195

Agility PR Solutions

MAY 5, 2022

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […]. The post AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite appeared first on Agility PR Solutions.

Ethics 212

Ethics Survey Trends Publicity 212

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Branding Brand Media 195

PRSay

MAY 10, 2022

Would you like to learn more techniques for drawing leaders in and moving them to act? If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. Save $100 with coupon code PRSA22.

Case Study 192

Case Study Writing Training Storytelling 192

ImPRessions - Crenshaw Communications

MAY 16, 2022

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove this word from my vocabulary, and passionately challenge those who say it exists. .

Employee 193

Employee Communications Blogging Media Relations 193

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

MAY 26, 2022

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers. Most consumers want to see content and advertising that’s personalized and relevant to them and […]. The post Increasing Personalization in Content appeared first on.

Advertising 195

Advertising Advertising Consumer Company 195

Prowly

MAY 10, 2022

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications. In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […].

How To 210

How To Pitching Content Marketing Report 210

Brand24

MAY 23, 2022

A rapidly growing instant-messaging app requires a special marketing approach. Here's how you can use Telegram to help your brand. The post Telegram Marketing: A Guide For Beginners first appeared on Brand24 Blog.

Marketing 181

Marketing Blogging Brand Branding 181

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Branding Brand Media 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications. The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […].

Study 175

Study Data Consumer Survey 175

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.

B2B 170

B2B Branding Brand Education 170

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just […].

Branding 195

Branding Brand Publicity Consumer 195

Axia PR

MAY 17, 2022

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

Crisis Communications 172

Crisis Communications Crisis Communications Strategy 172

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Brand

PRSay

MAY 27, 2022

May is Military Appreciation Month and an opportunity to recognize those who have given a portion of their lives to defend our freedoms. You have likely heard about the rigors our military and veterans face, including moral injury from the travesty of war or service in difficult times. In addition, some military service members and veterans face economic or social challenges adjusting to civilian life.

Public Affairs 164

Public Affairs Case Study Community Leadership 164

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

MAY 6, 2022

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren’t at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take in their promotional campaigns. There are plenty of […]. The post 3 ways to capitalize on media coverage appeared first on Agility PR Solutions.

Media 170

Media Company Analysis Publicity 170

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

Interviews 170

Interviews Ethics Study Course 170

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR and marketing efforts and promote themselves to consumers, investors, and stakeholders more effectively. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Strategy 195

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.

YouTube 130

YouTube Video Pitching System 130

Remote PR Jobs

MAY 10, 2022

So you’re thinking about a career in PR? Good choice! PR is such a vast field with many niches that you’ll be sure to find a good fit for your skills and interests. However, it can also be a bit daunting to know just what you’re signing up for. It is important to understand the world of PR before eagerly pressing send on those applications.

Analysis 130

Analysis Technology Interviews Writing 130

PRSay

MAY 4, 2022

When “ CODA ” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. “CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Marlee Matlin was the first deaf performer to earn an Academy Award, receiving Best Actress for “ Children of a Lesser God ” in 1987.

Film 156

Film Communications Media Interviews 156

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […]. The post What could Elon Musk’s Twitter takeover mean for PR professionals?

Twitter 163

Twitter Viral Social Media Media 163

ImPRessions - Crenshaw Communications

MAY 31, 2022

Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week. PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed by our new Ukraine partner Kristina Nikolayeva, founder of Be It Agency in Kiev.

International 156

International Internal Meeting Agency 156

Ronn Torossian

MAY 18, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help […].

Marketing 195

Marketing Guidelines Technology Tools 195