This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o
The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16 , we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost , and Stefano Pacifico , CEO and Co-founder of Epistemic AI , a company that uses AI for drug discovery. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take.
I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. This week’s show was perhaps the most pivotal out of the entire four season run.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.
Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out?
Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out?
When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives. That’s why you see celebrities and companies using Twitter to issue official statements. So, writing for social media […] The post Writing for social media: 3 best practices for PR professionals appeared first on Agility PR Solutions.
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
A PR and marketing strategy is going to help you get your business noticed. It is going to help you increase sales and boost awareness. A cohesive approach to PR and marketing is essential. To ensure cohesion, you need to build a strategy that works for your business. Aligning the key elements of a strategy […] The post 5 tips for creating and building a cohesive PR and marketing strategy appeared first on Agility PR Solutions.
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. 1.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months. Potential issuers have seen reduced valuations, increased volatility, tougher operating conditions, and warier investors.
Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. The pandemic drove much of the change we’ve seen in retail over the past three years.
Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.
SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges. Specialized SaaS Solutions SaaS is trending towards specialized and niche software applications. […] The post What’s Next for SAAS?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.
In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement, content curation and distribution, performance tracking and data analysis, and enhancing content creation and collaboration.
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.
Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scopin
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.
In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation. In the aftermath of the failure […] The post 5 Best Practices for Internal Communications In the Wake of the SVB Crisis appeared first on.
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Facebook engagement has begun to rebound slightly after dropping in February, with The Daily Mail once again the dominant force in the UK and US. Here are some of the key takeaways from this month: The Daily Mail remains by far the top social performer, with 18 million Facebook engagements All three of the top publishers were British Celebrity deaths once again held sway over the top articles, with a British TV presenter dominating headlines in March The top publishers on Facebook in March 2023
The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.
We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Want to learn more ways to use ChatGPT and other techniques to draw readers in and move them to act? Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. I had dinner with a favorite tech friend the other day. “Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?
Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.
If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
131 
Let's personalize your content