Ronn Torossian
FEBRUARY 23, 2022
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government. Company Response Cathay Pacific’s chairman, […].
Business Wire
FEBRUARY 8, 2022
Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the indu
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ImPRessions - Crenshaw Communications
FEBRUARY 22, 2022
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the dilemma. The CEO of crytocurrency exchange Coinbase tweeted about its wildly successful Super Bowl ad.
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Deirdre Breakenridge
FEBRUARY 7, 2022
A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 8, 2022
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an internet-first, and even internet-only, discipline for businesses, the small details are […].
Business Wire
FEBRUARY 4, 2022
For boards and senior management teams of publicly traded companies, a major law change by the U.S. Securities and Exchange Commission will soon go into effect for what some pundits believe could be a period of renewed activism ahead. The new rule states that for annual shareholder meetings held after August 31, 2022, parties in a contested election must use universal proxy cards that include all director nominees presented for election.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Deirdre Breakenridge
FEBRUARY 1, 2022
A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The stark divides between the cultural norms from generation to generation have always been fascinating to me. The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying.
Prowly
FEBRUARY 1, 2022
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills. The post 11 Must-Have PR Skills & Traits For PR Professionals appeared first on Prowly Magazine.
Ronn Torossian
FEBRUARY 24, 2022
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […]. The post B2B Companies and the Digital Buying Journey appeared first on.
Business Wire
FEBRUARY 1, 2022
What caused “The Great Resignation” of 2021? Over 4.5 million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. Half of all employees said their mental health was at stake.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
FEBRUARY 2, 2022
As a PR agency team , we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the interview goes well?
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
PRSay
FEBRUARY 3, 2022
Black History Month, traditionally, has been a month full of facts about the accomplishments of Blacks in America, but there are always stories behind those facts. We all know the power of story but, as we tell the stories of Black Americans, it’s critical that we get it right. False narratives of Black people are not only based on a combination of misinformation and disinformation, but they are also based on a lack of information.
Prowly
FEBRUARY 1, 2022
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively. The post PR Team Structure: How to Build and Grow Your PR Team appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
FEBRUARY 22, 2022
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services. It has given doctors and health specialists the […].
Agility PR Solutions
FEBRUARY 23, 2022
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta rebrand, it’s possible that 2022 could bring something […]. The post 3 tips for navigating the metaverse as a PR professional appeared first on Agility PR Solutions.
Steve Barrett on PR
FEBRUARY 4, 2022
Trust in an already embattled media was put to the test this week as three high-profile companies dealt with crises that threatened their reputations.
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world. What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
FEBRUARY 18, 2022
A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an appraisal — to see what the market is currently paying for a particular skill set — so that my personal pay rate would be appropriately aligned.
Prowly
FEBRUARY 11, 2022
Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]. The post PR Internships: How to Create Win-Win PR Intern Opportunities appeared first on Prowly Magazine.
Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. Visual content can help businesses improve their engagement rates while also […].
Agility PR Solutions
FEBRUARY 9, 2022
Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. The post The traditional press release isn’t enough: Why businesses must embrace standalone multimedia appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
FEBRUARY 10, 2022
A strong rebound after a tough pandemic year is propelling the world’s largest PR firm toward a totemic financial milestone – and this rising tide reflects a lift for all boats.
Onclusive
FEBRUARY 2, 2022
Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.
Sword and the Script
FEBRUARY 2, 2022
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Case in point? In 2010, Vocus acquired the Help a Reporter.
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