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Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media.
A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways. When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming.
Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.
There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!
There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!
Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.
A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I could never ask that of a client,” “I could never tell that to that team member,” “I could never discuss that with my boss” are phrases I hear frequently.
While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency. 1.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact o
Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent.
PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving world, it’s somewhat normal for departments to work in a vacuum.
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine.
Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. Now, though, it seems the company has followed that up by having to admit it may have accidentally closed or restricted real accounts as well. Customers who own these accounts reported not being able to access funds that rightly belonged to them, according to a report … READ MORE ».
A Guest Post Announcement by Brendan Smith, Student, West Chester University – College of Business. With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life.
Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live.
Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. On the other hand, a killer headline can attract journalists and customers alike to your release, where they can click back to your website.
SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from an
In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else the industry or region does to make our modern world better and easier. Here are a few examples of some of the most egregious recent PR disasters in the tech sector.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline. The post Outbound vs Inbound PR: Why We Need a Mindset Change appeared first on Prowly Magazine.
At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease language lapses and tame time zone issues.
We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Why is this the case?
[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance. At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories. A special thank you to the leading South Florida journalists who attended: Rick Hirsch , Managing Editor at The Miami Herald ; Amy Reyes , Editor at Miami.com – Miami Herald’s online
You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority. Okay, that invite is in your inbox.
You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and. The post With AVEs Out of the Picture, These Are the PR Metrics That Count appeared first on Prowly Magazine.
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