PR Job Coach
MARCH 2, 2013
'The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR.
Waxing UnLyrical
MARCH 26, 2013
For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.
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Bad Pitch Blog
MARCH 7, 2013
'At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event. She uses the platform for everything -- including to manage Tracky''s social media editorial calendar.
Journalistics
MARCH 2, 2013
Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, let me give you a piece of advice – you have the rest of your life to work, take the summer, and explore the world if you have that luxury. That’s something I wish I had done (I started my first job the day after graduation).
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PR Job Coach
MARCH 21, 2013
'Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.
Waxing UnLyrical
MARCH 22, 2013
Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.
Waxing UnLyrical
MARCH 1, 2013
For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society.
Waxing UnLyrical
MARCH 21, 2013
I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Perhaps I should feel smug that my opinion is apparently worth so much to so very many people, that they all want a piece of my grey matter.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
MARCH 25, 2013
If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Seriously. What a deal, for both of us! Every business has such relationships. Some foster them better than others. What Chobani does isn’t rocket science. They do something I always say is more important than marketing.
Waxing UnLyrical
MARCH 13, 2013
Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there? This is not me being mean; you’ll find that most of my colleagues do the same. Because we all have businesses to run, and if we’re constantly bouncing about here and there, not only are we losing time from client work, we’re a
Waxing UnLyrical
MARCH 5, 2013
Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. The second talks about what the author describes as a choice between “freedom and security.” I have issues with the premises of both articles, but that’s not what really irks me about them.
Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
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Waxing UnLyrical
MARCH 6, 2013
Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? How does the way they do business affect the people because of whom they can do business?
Waxing UnLyrical
MARCH 8, 2013
Happy International Women’s Day! Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?! Now, I feel we should celebrate the women in our lives every day, not just on one particular day a year. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.
Waxing UnLyrical
MARCH 14, 2013
Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back. Setting clear boundaries was essential for my students and me… … letting the resentment of the lack of free time disappear.
Waxing UnLyrical
MARCH 27, 2013
One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot. It caused quite a stir , not just among Ricardians, who are apparently represented by a few major societies (the Richard III Society is one), but among the populace at large.
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Waxing UnLyrical
MARCH 7, 2013
Guest post by Starr Sackstein. Defining appropriate relationships within education used to be simple. Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day. Image courtesy Starr Sackstein, used with permission. My students might have a coronary if I fail to answer an email at 10pm on a weekend.
Waxing UnLyrical
MARCH 20, 2013
I hate paywalls with a passion. I’m disclosing that upfront as I’m really unable to be unbiased about this particular topic. Paywalls can reduce the number of people visiting your website , potentially, even driving them to your competitors. I won’t argue that everyone should scrap paywalls; after all, you’ve always had to pay to pick up the Sunday paper.
Waxing UnLyrical
MARCH 11, 2013
Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by
Waxing UnLyrical
MARCH 28, 2013
Guest post by Nellie Borrero. For International Women’s Day each year, two things happen. First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. I love poring over the research as it gives us a glimpse into how people are feeling.
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Waxing UnLyrical
MARCH 4, 2013
xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. It was xPotomac ; the brainchild of Geoff Livingston , who previously gave the DC area another great conference series, Blog Potomac, and Patrick Ashamalla.
Waxing UnLyrical
MARCH 12, 2013
I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. ( For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears t
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