Melissa Agnes
MARCH 13, 2014
'By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time. So how is Malaysia Airlines handling this crisis?
Stuart Bruce
MARCH 10, 2014
'Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine website. Paul has an intimate working knowledge of the latest developments at the world’s biggest PR companies, the most innovative boutique PR consultancies as well as in-house
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PR Matters
MARCH 31, 2014
'Those of us who work in PR are rightly called upon by those who don’t to define what we mean.
Waxing UnLyrical
MARCH 5, 2014
'I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Stern + Associates
MARCH 6, 2014
'When I talk to clients about speaking engagements, they invariably bring up TED. It’s a natural inclination: TED has acquired a reputation as an ?ber hip, highly stylized, much-talked-about conference that attracts star speakers from the likes of Oliver Sacks and Sheryl Sandberg to Bono. TED is successful because of its leadership’s tireless efforts to build a desirable platform that works.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
MARCH 3, 2014
'Twitter is the social media platform that dominates the dissemination of news, updates and discussions in a crisis. In fact, making your crisis communications “Twitter-friendly” is rule number 9 within our “ 10 New Rules of Crisis Communications “ But is the platform losing its steam and, if so, what will that mean for your crisis communications ?
Stuart Bruce
MARCH 6, 2014
'One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics. He’s now helpfully provided another with this much ridiculed and parodied photo of him seemingly on the phone with Barack Obama.
PR Matters
MARCH 29, 2014
'If common sense were so common, would we have a term for it?
Waxing UnLyrical
MARCH 21, 2014
'My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” While it does not draw on primary research, it does pull from reliable sources and positions the information well. Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, s
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Lauri Pehar Borsh
MARCH 26, 2014
I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. I thought I’d share the webinar with you (click on the link above to listen; such good information!) as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself.
Prakkypedia
MARCH 13, 2014
'Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy. You’re no doubt one of the millions who watched The First Kiss video this week: It turns out that this charming clip is part of a marketing campaign (which doesn’t make me angry, in fact I admire them).
Melissa Agnes
MARCH 24, 2014
'Conducting one’s self appropriately online seems like common sense. However, it has recently come to my attention how students, young adults – and yes, even professionals – simply have not yet realized the depth of the risk involved with posting and publishing to social media. What seems like common sense to many of us is simple naivety to so many others.
Bad Pitch Blog
MARCH 23, 2014
'A friend, who is also a journalist, shared her frustration late last week through Facebook. "If you want a chance of me looking at your release, please drop it into the body of the email and don''t just send an attachment." Someone quickly commented this is "Press Release 101" and we couldn''t agree more. We''ll also note that a press release is NOT a pitch.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR Matters
MARCH 29, 2014
'I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister'
Waxing UnLyrical
MARCH 19, 2014
'Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace.
Katie Paine's Measurement Blog
MARCH 20, 2014
'[…] expertise available online if you want to learn more about measurement. Some good places to start: Katie Paine’s Measurement Blog, The Measurement Standard, Public Relations Society of America, and The Institute for Public […].
Greenbanana PR
MARCH 24, 2014
'Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Melissa Agnes
MARCH 7, 2014
'The below image was brought to my attention in a LinkedIn group discussion and I thought it was quite comical, so I wanted to share it here with all of you! This is comical – and serious at the same time. Today’s reality is that people think about sharing their experiences to social media, even before they think about dialling 911 for help in an emergency.
Bad Pitch Blog
MARCH 18, 2014
'The "press" release gets waaaaaaaaaaay too much time and attention in this industry. This is in part because it''s been used and abused more broadly in recent years. The biggest issue is the assumption that a press release has to be distributed broadly if at all. And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel.
Where the Fishermen Ain't
MARCH 13, 2014
'I have a new article published on my employer''s site about Internet freedom in light of Sir Tim Berners-Lee''s proposed "Internet Bill of Rights.". For staunch supporters of Internet freedom, Tuesday delivered evidence of one of the most satisfying self-inflicted injuries yet observed in U.S. politics. Senator Dianne Feinstein took to the Senate chamber to accuse the Central Intelligence Agency of secretly searching the Senate Intelligence Committee’s computers.
Waxing UnLyrical
MARCH 10, 2014
'Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little. This week’s roundup features seven posts from around the web where more or less is the focus. 1. Make Your Blog A Winner By Cleaning Off The Kelp.
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Stuart Bruce
MARCH 17, 2014
'The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, United Kingdom and the USA.
Greenbanana PR
MARCH 8, 2014
'Where are you from? The second question that anyone is likely to ask you, after your name and before your occupation. So it is surprising that within public relations we rarely, if ever, consider the importance of place. As Edward S. Casey writes in his pioneering study of the importance of place in people’s lives: […]. Public Relations Thinking place Psychology Roquefeuil Where are you from?
Melissa Agnes
MARCH 12, 2014
'By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south.
Bad Pitch Blog
MARCH 5, 2014
'Ellen broke Twitter with the above Oscars selfie and now everyone is now f ocused on the fact that she used her iPhone backstage, calling it a #prfail. For who? If you''re thinking Samsung, is this moment going to get you to switch phones? Or to buy a different phone? Samsung is still covered in every. single. article about this moment.one that''s gotten more "engagement" than the President''s re-election.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Melissa Agnes
MARCH 20, 2014
'AppFirst provides IT professionals with the most complete and transparent data about how their applications and infrastructure are performing. One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.
Melissa Agnes
MARCH 5, 2014
'By Whitney C. Gibson, Internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. In fact, last September a New York attorney general fined 19 companies a total of $350,000 for false online reviews.
Melissa Agnes
MARCH 26, 2014
'By Chris Anderson. The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. In these situations, competitors will pose as “customers” and post negative reviews and complaints for thousands of potential customers to read.
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