PR Job Coach
MAY 15, 2013
'As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations.
Waxing UnLyrical
MAY 2, 2013
'Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.
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Waxing UnLyrical
MAY 10, 2013
'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.
Waxing UnLyrical
MAY 31, 2013
'We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about. They’ll start off with, “There is no doubt…” and go on to make a statement so banal, so puerile in its obviousness, that you have no choice but
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
MAY 6, 2013
'Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MAY 8, 2013
'Last week I had to take my MacBook Pro in to the Apple store. (The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day.
Waxing UnLyrical
MAY 14, 2013
'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about.
Waxing UnLyrical
MAY 20, 2013
'Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Well, it seemed you liked the roundup posts we did last week. So I’m bringing back the weekly roundup posts I used to do, way back… except now they’ll be on Mondays (or Tuesdays, if Monday is a holiday here). I figure that’s a good way to get the week started.
Waxing UnLyrical
MAY 29, 2013
'Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards! Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts.
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Waxing UnLyrical
MAY 3, 2013
'I don’t think you have to be a Roman Catholic (I’m not) to know when you’re in the presence of spiritual greatness. But that’s how I felt when I met Mother Teresa. A while later, I learned what it felt like to lose her, until I realized that I hadn’t, really. Image: mrsdkrebs via Flickr, CC 2.0. Christmas past. At the time, I was still living in India.
Waxing UnLyrical
MAY 15, 2013
'Here at WUL, we’re huge fans of entrepreneurship. So whether you’ve already started your entrepreneurial journey or are considering taking the first step towards starting your own business, I hope you find these five articles – some recent, some not-so-recent but still relevant – inspiring and useful. Image: Megforce1 (Own work) [Public domain], via Wikimedia Commons. 1.
Waxing UnLyrical
MAY 21, 2013
'Can you believe WUL celebrated its fourth birthday earlier this year? I didn’t make a big deal about it as I’ve done in years past , because… well, I don’t know why. But I should have, because in a world where blogs come and go (as so much else does), I’m proud that WUL is still around. Four years may as well be four decades in our world of instant gratification!
Waxing UnLyrical
MAY 9, 2013
'Guest Post by Holly Dawson. Have you ever had that dream, where you walk into a room full of people and realize with horror it contains everyone you have ever known? All the jostling, incongruous parts of your life flash before you, as your brain speeds through the consequences of this squeamish event – the secrets, deceptions, indiscretions, and embarrassments that will be exposed.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
MAY 23, 2013
'For those of us in the U.S., we are heading into the Memorial Day weekend, and the unofficial start of summer. Some of you might be taking vacations that are kicked off by the long weekend, and some of you might be making a weekend getaway … like me. No, I’m not telling you where I’m going, it’s a getaway! I can’t tell you how excited I am … I haven’t had a vacation in almost six months and I need a few days off.
Waxing UnLyrical
MAY 28, 2013
'Welcome back from the long weekend, everyone! Did you find some time to relax and have fun? Are you feeling refreshed and ready to get back to work? Thank goodness it’s a short work week, eh? Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1.
Waxing UnLyrical
MAY 16, 2013
'Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable. An admitted Twitterholic (or, at least, I used to be… I’m not on the platform that much these days, but it’s still my favorite), here are some fresh takes on Twitte
Waxing UnLyrical
MAY 13, 2013
'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Waxing UnLyrical
MAY 17, 2013
'TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. 1.
Waxing UnLyrical
MAY 7, 2013
'The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area. And in all the advice people had to give us about our Eastward move, somehow they forgot to tell us that every few years, we’d feel like extras on the set of a B-grade thriller from the 50s.
Waxing UnLyrical
MAY 22, 2013
'I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones. Which means that the time I spend reading a book to (potentially) give it a review is time I could have spent doing something else… either working on my business, or doing something fun.
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