PR Job Coach
JUNE 27, 2013
'As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns.
Waxing UnLyrical
JUNE 5, 2013
'Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me.
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Bad Pitch Blog
JUNE 25, 2013
'Thanks to Lori Russo for inspiring this post. You want to make news. We get it. You''re smart and, for several reasons, following current events when you spot a trending news story. More importantly, you see it''s an opportunity to " hijack " the story in some fashion. Take a deep breath. And whether you call it hijack, news jack or culture jack -- make sure you know jack about tying your news into a bigger, hotter story.
Waxing UnLyrical
JUNE 12, 2013
'Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
JUNE 28, 2013
'I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. I’m really sorry.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JUNE 21, 2013
'When I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.
Waxing UnLyrical
JUNE 3, 2013
'Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy! 1. How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. 2.
Waxing UnLyrical
JUNE 26, 2013
'Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders.
Waxing UnLyrical
JUNE 10, 2013
'It’s Monday and you know what that means, time for a roundup! Mistakes. Everyone makes them, but smart people learn from them. This week’s roundup focuses on business mistakes made, and issues you may or may not have faced. Either way, these seven posts teach some important business lessons… because we’re all about learning from our mistakes!
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Waxing UnLyrical
JUNE 14, 2013
'Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things. Rather, it’s because a speaking engagement that came my way several months ago disappeared rather abruptly.
Waxing UnLyrical
JUNE 24, 2013
'Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.
Waxing UnLyrical
JUNE 19, 2013
'The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office. There have also been ongoing acts of violence including the bombing of the French Embassy in Tripoli and the deadly attack outside a Benghazi hospital.
Bad Pitch Blog
JUNE 11, 2013
'At a recent event , a colleague ended his presentation with this quote from Chuck Close. "Inspiration is for amateurs; the rest of us just show up and get to work." Close isn''t being arrogant. His point is waiting for inspiration is an excuse to not do the hard work. Whether it''s a plan, wrap report, blog post or tweet -- dig in and get started or you risk not getting started at all.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
JUNE 7, 2013
'When I read yesterday’s Daily Tootzypop, I had to swallow a laugh. You see, it was titled “ In Celebration of Being Short ,” and began: “Long or short? That is my query, as I wiggle my way into my monolithic mound of bed pillows. Sounds kinky, huh?…” I’ve been watching Sex and the City recently, usually an episode or two before I turn in for the night, so you can see where my mind went.
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