PR Job Coach
DECEMBER 18, 2013
'Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills.
Waxing UnLyrical
DECEMBER 13, 2013
'Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve. If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving.
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Stern + Associates
DECEMBER 6, 2013
'K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it. Whether or not you choose to brave the masses and shop for deals on the day after Thanksgiving (or on Thanksgiving itself as was the big evolutionary step backward we took this year), I have a question: Do you in fact remember any of the stores or products behind the onslaught of marketing messages you were bombarded with in the days leading up to the big retail hunting season?
Bad Pitch Blog
DECEMBER 31, 2013
'WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY. I hope you enjoyed a Merry Christmas and are looking forward to a Happy New Year.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Journalistics
DECEMBER 16, 2013
A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having, a clear and cohesive communications strategy that covers all communications activities within your organization.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Praxis Makes Perfect
DECEMBER 7, 2013
'One of the two biggest gripes journalists have about media relations is PR practitioners who call to.
Waxing UnLyrical
DECEMBER 2, 2013
'Can you believe it?! We’re baaack! Did you miss us? I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. Now, once you got out of your Turkey Day coma (if you were in the U.S., that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend?
Where the Fishermen Ain't
DECEMBER 21, 2013
'One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift. As I turned the corner, I overheard the wonderful Brother Ray Berta ( RIP ) regaling one student with his latest big idea at the intersection of mass media and culture. Brother Ray was not a quiet man (a distinct advantage for a speech professor, I imagine) and so I managed to hear some of his conversation even in my haste.
Waxing UnLyrical
DECEMBER 6, 2013
'Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.
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Waxing UnLyrical
DECEMBER 4, 2013
'Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.
Waxing UnLyrical
DECEMBER 16, 2013
'Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.
Waxing UnLyrical
DECEMBER 9, 2013
'Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships.
Waxing UnLyrical
DECEMBER 11, 2013
'Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar via Flickr, CC 3.0. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
DECEMBER 20, 2013
'Happy Friday! Have you already started feeling the holiday merriment or is that still a ways away from you? We at WUL have. Now, don’t worry, we’re not going away again… at least, not permanently! But seeing as how Christmas is around the corner, we’re going on a blog holiday starting tomorrow until Jan. 6. Yes, I know we just came back, but we want to celebrate the holidays too!
Greenbanana PR
DECEMBER 23, 2013
'As PR practitioners, we’ve all probably got ambitions or thoughts about the direction we wish to travel in our futures. However, we might not have set specific goals. The Star of Bethlehem was the goal that inspired the three wise men (magi) seeking the new born Jesus in the traditional nativity story and this inspires […].
Praxis Makes Perfect
DECEMBER 7, 2013
'1) The single most important factor in any pitch is your operating assumption. PR practitioners.
Praxis Makes Perfect
DECEMBER 7, 2013
'1. Failure to adapt the pitch to different press targets and media. Incredibly, some.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Praxis Makes Perfect
DECEMBER 6, 2013
The Aurora Borealis. One of these days, I'll get to see it in person. Angel Falls, Venezuela: The world's longest uninterrupted falls. Hard to reach, but worth the trek. My aircraft carrier was 3.5 football fields long; 3 carriers would fit end to end in this. The USS Dwight D. Eisenhower, CVN-69. My home for almost 5 years. First rule of flight: Never fly higher than you care to fall.
Praxis Makes Perfect
DECEMBER 6, 2013
'BACKGROUND: In 1996, Arizona officials complained to Firestone about tire failures on light trucks, PR public relations crisis communication Ford Tire recall 2000 NHTSA Bridgestone/Firestone tires'
Praxis Makes Perfect
DECEMBER 6, 2013
'In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.
Waxing UnLyrical
DECEMBER 18, 2013
'This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). The first thought I had – and I’m pretty sure I wasn’t alone – was, ”Thank goodness, we get a day off from work!
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