December, 2013

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New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

'Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills.

Insurance 223
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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

'Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve. If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving.

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Get Your Mass (Marketer) Quantities Here

Stern + Associates

'K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it. Whether or not you choose to brave the masses and shop for deals on the day after Thanksgiving (or on Thanksgiving itself as was the big evolutionary step backward we took this year), I have a question: Do you in fact remember any of the stores or products behind the onslaught of marketing messages you were bombarded with in the days leading up to the big retail hunting season?

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Last Bad Pitch of 2013?

Bad Pitch Blog

'WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY. I hope you enjoyed a Merry Christmas and are looking forward to a Happy New Year.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to Create a Communications Strategy

Journalistics

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having, a clear and cohesive communications strategy that covers all communications activities within your organization.

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Have your selfie an app-y little Christmas – fragmented PR narratives

Greenbanana PR

'This is the year of the selfie – which the Washington Post illustrates with some great examples. For post #11 in my 12 Days of Christmas series, I’m situating the selfie within a broader trend of 2013 – the great use of photographs by online publications (and social media) which work superbly on tablets. On […].

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Monday Roundup: Small Business Tips

Waxing UnLyrical

'Can you believe it?! We’re baaack! Did you miss us? I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. Now, once you got out of your Turkey Day coma (if you were in the U.S., that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend?

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Digital Rubbernecking and The New, New Pornography

Where the Fishermen Ain't

'One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift. As I turned the corner, I overheard the wonderful Brother Ray Berta ( RIP ) regaling one student with his latest big idea at the intersection of mass media and culture. Brother Ray was not a quiet man (a distinct advantage for a speech professor, I imagine) and so I managed to hear some of his conversation even in my haste.

Film 43
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While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

'Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

'Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

'Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.

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Monday Roundup: Building Business Relationships

Waxing UnLyrical

'Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

'Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar via Flickr, CC 3.0. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A New Year’s Wish From WUL… And Me

Waxing UnLyrical

'Happy Friday! Have you already started feeling the holiday merriment or is that still a ways away from you? We at WUL have. Now, don’t worry, we’re not going away again… at least, not permanently! But seeing as how Christmas is around the corner, we’re going on a blog holiday starting tomorrow until Jan. 6. Yes, I know we just came back, but we want to celebrate the holidays too!

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Strategic elements of crisis containment: An analysis of actual public statements of Firestone & Ford spokespeople during the 2000 tire recall

Praxis Makes Perfect

'BACKGROUND: In 1996, Arizona officials complained to Firestone about tire failures on light trucks, PR public relations crisis communication Ford Tire recall 2000 NHTSA Bridgestone/Firestone tires'

Crisis 40
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Christmas PR advice – follow that star

Greenbanana PR

'As PR practitioners, we’ve all probably got ambitions or thoughts about the direction we wish to travel in our futures. However, we might not have set specific goals. The Star of Bethlehem was the goal that inspired the three wise men (magi) seeking the new born Jesus in the traditional nativity story and this inspires […].

Travel 42
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How to follow up your e-mailed pitch

Praxis Makes Perfect

'One of the two biggest gripes journalists have about media relations is PR practitioners who call to.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to compose the perfect e-mail pitch

Praxis Makes Perfect

'1) The single most important factor in any pitch is your operating assumption. PR practitioners.

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Press lists, news releases and spamming reporters: A new ethical paradigm for media relations

Praxis Makes Perfect

'In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.

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50 common mistakes in PR writing

Praxis Makes Perfect

'1. Failure to adapt the pitch to different press targets and media. Incredibly, some.

Writing 40
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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

'This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). The first thought I had – and I’m pretty sure I wasn’t alone – was, ”Thank goodness, we get a day off from work!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.