Deirdre Breakenridge

AUGUST 20, 2014

'I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.

How To 359

How To Conference Employee Course 359

Ronn Torossian

AUGUST 4, 2014

'Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR , but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [.]. The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Consumer 285

Consumer Agency Blogging Branding 285

Melissa Agnes

AUGUST 20, 2014

'Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. As a PR practitioner turned professor, it just makes sense to me to use social media in the classroom.

Social Media 279

Social Media How To Infographics Media 279

Rock the Status Quo

AUGUST 15, 2014

'The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272

Pitching Viral Interviews Education 272

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Internal

Flack's Revenge

AUGUST 13, 2014

'The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)? The review starts: I’m inclined to listen to any politician who warns his listeners about the dangers of deficit spending—right up until he talks about “kicking the can down the road.&

Technology 205

Technology Journalism Examples Industry 205

Deirdre Breakenridge

AUGUST 26, 2014

'A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Ronn Torossian

AUGUST 7, 2014

'In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says , is in many ways, [.]. The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 186

Agency Report Blogging Publicity 186

Melissa Agnes

AUGUST 6, 2014

'Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon. Jargon (pronounced with my French accent), is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand, i.e. legal jargon.” When I talk, train and write about crisis communications, I alw

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

Rock the Status Quo

AUGUST 11, 2014

'Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest

How To 242

How To Survey Resources Social Media 242

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Flack's Revenge

AUGUST 11, 2014

'We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

Media Training 168

Media Training Training Media Interviews 168

Ishmael's Corner

AUGUST 24, 2014

'As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search , Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Deirdre Breakenridge

AUGUST 7, 2014

'A Guest Post By Drew Slater. It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.

Blogging 269

Blogging Ethics Education Technology 269

Ronn Torossian

AUGUST 21, 2014

'Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales, The post Pizza Hut hopes new Product PR will change Trends appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Trends 170

Trends Agency Blogging Publicity 170

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Melissa Agnes

AUGUST 7, 2014

'Post by Karen Freberg. I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Rock the Status Quo

AUGUST 21, 2014

'It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. So… in my haste to wrap up work for the day, I think I’ll bang out a quick listicle! Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic.

Writing 203

Writing Blogging Pitching Content Marketing 203

Reputation Us

AUGUST 5, 2014

'The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

PR Matters

AUGUST 11, 2014

'No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive. It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company&#

Agency 124

Agency Measurement Skype Reputation 124

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Brand

The Stalwart Blog

AUGUST 15, 2014

'As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized.

Crisis Communications 138

Crisis Communications Crisis Communications Facebook 138

Ronn Torossian

AUGUST 13, 2014

'No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience , but any of them, if ignored, [.]. The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 170

Agency Blogging Publicity 170

Melissa Agnes

AUGUST 4, 2014

'When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean? In most cases, it means they look to see how many followers, fans and the klout score of the person or organization responsible.

Viral 254

Viral Crisis Case Study Reputation 254

Rock the Status Quo

AUGUST 1, 2014

'Today’s GOOD(!) PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. Why did she like it? It was humanized… and relevant. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. You’d think the difficult part would be picking from so many GOOD ones and that all are relevant but, alas, that is SO not the case.

Pitching 173

Pitching Guidelines Facebook Advertising 173

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Crisis Management

Reputation Us

AUGUST 12, 2014

'Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice similarities between my two passions: baking and public relations. As I poured the flour into the mixer […] The post How Sweet is PR?

Crisis Communications 155

Crisis Communications Crisis Social Media Publicity 155

Ishmael's Corner

AUGUST 26, 2014

'I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does.

Blogging 121

Blogging Analysis SEO Enterprise 121

Polaris

AUGUST 19, 2014

'In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

AUGUST 26, 2014

'by Frank Strong. One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Melissa Agnes

AUGUST 13, 2014

'It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. It surprised me because I’ve seen other articles of his that provided sound advice. This article, in my opinion, did the opposite and I wanted to respectfully address why here today.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Prakkypedia

AUGUST 11, 2014

'Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Reputation Us

AUGUST 20, 2014

'As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to respect the process and participate appropriately if you want to […] The post Business Social Media Faux Pas appeared first on LTPR.

Social Media 122

Social Media Media Agency Publicity 122