Melissa Agnes

MAY 22, 2014

'Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice. When it comes to your organization’s issues management, equipping your frontline with a response flow chart is essential. A good response flow chart will: Provide your team with a visual reference to help them assess any given situation.

Crisis Management 273

Crisis Management Crisis Infographics Guidelines 273

PR Job Coach

MAY 28, 2014

'From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! As a young professional in the workplace, it can be difficult to know how best to deal with all the different personalities surrounding you.

How To 215

How To Groups Engineering Conference 215

PR Matters

MAY 27, 2014

'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.

Airlines 162

Airlines Advertising Advertising Writing 162

Flack's Revenge

MAY 30, 2014

'My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, and my old phone had just died after one too many.  Luckily, it was insured.  Unluckily, there was a hefty $200 deductible to replace the phone (which I learned was necessary, after going to Apple's Genius Bar.  The tech came back from some quick exploratory surgey; he looked at me grimly, and just shook his head – the pa

Insurance 120

Insurance Insurance Data Company 120

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Internal

Waxing UnLyrical

MAY 2, 2014

'I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. I didn’t announce the hiatus, as I’ve done in the past, nor did I announce its return. We just kinda… went away… and came back. The reason we went away was the reason most blogs go away , either temporarily or permanently. Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if

Community 106

Community Insurance Insurance Facebook 106

Melissa Agnes

MAY 26, 2014

'By Patrice Cloutier. We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. When they do, it pays dividends and their reputation is enhanced. So, let’s look at what to avoid when confronted with a crisis.

Crisis 264

Crisis Crisis Communications Film Training 264

PR Job Coach

MAY 8, 2014

'More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

PR Matters

MAY 5, 2014

'On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here.

Publicity 100

Publicity 100

Bad Pitch Blog

MAY 25, 2014

'Your client thinks his startup is the greatest thing on earth. Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That''s part of the problem with being a startup. The founders think it''s the best bread since sliced--and have the audacity (some say confidence) to believe they are better than a lot of the press being offered.

Radio 83

Radio Interviews Meeting Report 83

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

MAY 14, 2014

'Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me. A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”. Although I don’t usually refer to my profession with just those two letters…I prefer to say the words “public relations”…the practice is common and I’m okay with it.

Nonprofit 94

Nonprofit Banking Leadership Government 94

The Stalwart Blog

MAY 19, 2014

'At first glance, the prudent mind says to ignore a protest group like Greenpeace that picketed the new downtown San Diego headquarters of Bumble Bee Seafoods claiming the company does not practice sustainable harvesting techniques. That''s exactly with the PR firm for the global icon recommended. Instead, the CEO, Chris Lischewski asked several of its employees to counter by carrying a banner outside that read carrying a banner that read, “science is the key to tuna sustainability.

Employee 90

Employee Groups Strategy Company 90

Melissa Agnes

MAY 5, 2014

'Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron. For example: If you’re a city that wants to launch a campaign with your city name (or something similar) as the hashtag and the goal is to get citize

How To 260

How To Crisis Examples Twitter 260

Stern + Associates

MAY 13, 2014

'As the students in my introduction to public relations class at Seton Hall University prepare for graduation, we’ve talked a lot about self branding, and how to identify and promote your own unique talent and skills when searching for a job. If you want to take control of your careers, I tell them, it’s important to understand how you’re perceived in the marketplace and how you can shape that perception.

Course 79

Course Social Media Branding Brand 79

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR Matters

MAY 5, 2014

'On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR.

Publicity 100

Publicity 100

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the h

Social Media 68

Social Media Media Digital PR Facebook 68

Waxing UnLyrical

MAY 28, 2014

'Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion: We kicked off the chat by discussing the upcoming AMEC Summit , which takes place June 11-12, in Amsterdam.

Measurement 93

Measurement Conference Analysis Resources 93

The Stalwart Blog

MAY 8, 2014

'Kevin Durant unintentionally struck up a media storm with his heartfelt, tear-jerking speech this week he gave while accepting his MVP award. The Oklahoma City Thunder MVP''s standout moment was when he paid tribute to his mom, praising her for all she had done to help get him where he is today. . The timing could not have been better with Mother''s Day right around the corner.

Media 74

Media 74

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Brand

Melissa Agnes

MAY 30, 2014

'Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else? And worse, what if it gets picked up and begins to go viral with negativity about your organization? Chevron was recently put in this predicament when @thetoxiceffect started a hashtag campaign against them by promoting the hashtag #AskChevron.

Case Study 232

Case Study Crisis Twitter Viral 232

Stern + Associates

MAY 19, 2014

'Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. (Pun intended.). Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple. Mark Zuckerberg reportedly sealed Facebook’s billion dollar deal with WhatsApp after several long walks with the mobile messaging service co-founder. And even President Obama ends his day with a walking meeting with the White House chief of staff.

Meeting 59

Meeting Privacy Exercises Mobile 59

PR Breakfast Club

MAY 12, 2014

'In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made.

Chemicals 50

Chemicals Pitching Study Advertising 50

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the h

Social Media 60

Social Media Media Digital PR Facebook 60

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Crisis Management

Waxing UnLyrical

MAY 30, 2014

'Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums. And to make sure students actually log in and, you know, have a discussion, many of these forums are graded.

Education 88

Education LinkedIn Strategy Google 88

The Stalwart Blog

MAY 9, 2014

'When an employee prepares for maternity leave, they’re likely counting down the weeks (or days) until they’re done with work. For me, I worked up until the very last minute. Literally. As my husband and I headed to the hospital and I awaited my epidural, nurses were shocked to see me laying in my hospital bed with my laptop sending my final “hand over” emails to the team, posting my out-of-office message and changing my cell phone voicemail all while dealing with some intense contractions.

Pitching 60

Pitching Employee Agency Examples 60

Melissa Agnes

MAY 7, 2014

'A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us. So why am I writing about this? Well, for two reasons.

Google 214

Google Privacy Data Video 214

Tough Sledding

MAY 15, 2014

'It’s May 15, and most juniors and seniors in my program are settling in at their summer internships. If past is prologue, more than 85% of our PR majors are earning a paycheck at or above $8 an hour. Most of these interns also are earning 1 academic credit for the internship and paying around $500 for that credit. Lots of students at my university and elsewhere aren’t so lucky.

Internal 47

Internal International System Journalism 47

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR Breakfast Club

MAY 19, 2014

'As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited.

Case Study 49

Case Study Television Radio Social Media 49

David PR Group

MAY 15, 2014

'In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story itself was interesting, one thing that struck me was that 60 Minutes didn’t have a photograph of the famous trader. The background was that he had purchased the rights to any photos taken of him and prevented his image from being published anywhere.

Reputation 40

Reputation Hotels Crisis Management Google 40

Waxing UnLyrical

MAY 12, 2014

'A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. The Gulf of Mexico was (is) breathtaking, as was Harvard Medical School (that’s me in HMS!), but for the long haul, I’ll take my family – which includes my dogs – any day. Creating initial connections can be a piece of cake.

Community 86

Community Google Facebook Small Business 86