Waxing UnLyrical
MARCH 14, 2011
Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.
Bad Pitch Blog
MARCH 23, 2011
'This guest post is from Amanda Duncan , a junior public relations major at Northern Kentucky University. She’s also my intern. As she prepares for a paid summer internship outside of the greater Cincinnati/Northern Kentucky area, I was once again reminded of the similarities between the cover letter/resume and the pitch letter/news release. This is Amanda’s recap of what it takes today to stand out for a potential employer.
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Waxing UnLyrical
MARCH 19, 2011
When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). I was pretty sure that I would overwhelmingly start seeing tweets related to the disaster, as more and more people in different time zones found out about it.
Waxing UnLyrical
MARCH 18, 2011
Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences. I suspect the Lithuanians also dominated in the areas of art and possibly English.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
MARCH 10, 2011
Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? I was thinking about this yesterday, when I realized that someone whose path crosses mine quite often, has “another life&# I knew absolutely nothing about.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MARCH 24, 2011
Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0. There’s a dirty little secret in the communications world though: Networking is a joke. I’ve come to this conclusion after really thinking about what “networking” means.
Waxing UnLyrical
MARCH 31, 2011
Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached. So I created a more professional Twitter account, with the intention of making a grand announcement one day.
Waxing UnLyrical
MARCH 15, 2011
Guest post by Jason H. Parker. How much do you know about electronics recycling? Think about this before you Google it, and I’ll bet you’re in roughly the same place I was just four weeks ago. Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe.
Waxing UnLyrical
MARCH 9, 2011
Guest post by Narciso Tovar. Music, beautiful music. Whenever I think of chamber music, I think of Haydn, Beethoven or Mozart – beautiful stuff, but something I *really* have to be in the mood for. Don’t get me wrong – their compositions have everything I look for in music: passion, depth and that element of surprise. But you’ll be hard-pressed to find me say something like, “Hey, the Dallas Symphony is going to have a chamber music series this year – we should check it out !”.
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Waxing UnLyrical
MARCH 1, 2011
Guest post by Shakirah Dawud. Publicity experts swear by becoming an author of something. But if you know your stuff, you can become a valuable resource in your field anyway. Image: Mirari Erdoiza via Fotopedia, CC 3.0. 1. Be honest about what you don’t know. This is the top, numero uno takeaway, a no-brainer, and something even (especially?) the generously brain-endowed often bury.
Waxing UnLyrical
MARCH 2, 2011
Guest post by Gini Dietrich. Last week, TechCrunch took a stab at PR professional Timothy Johnson. Actually, a stab is putting it mildly. They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. Before you jump to a conclusion, let’s examine this from both sides: the side of reporter and writer Leena, and the side of PR pro Timothy.
Waxing UnLyrical
MARCH 16, 2011
This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me. If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!
Waxing UnLyrical
MARCH 25, 2011
This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. (Well, actually he’s fixated on many things, but one thing kept coming back to me.). Howie really really really believes in blogs being mobile friendly.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
MARCH 29, 2011
Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose. Not vague, or pedantic prose, either. The sharpest and wittiest we can wring out.
Waxing UnLyrical
MARCH 4, 2011
This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’ll give you the short version, and then the long version. Short version. 1. I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. Image: elventear via Flickr, CC 2.0. 2.
Waxing UnLyrical
MARCH 28, 2011
We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. Focusing on the numbers. Being more results-driven. And so on. But what can Marketing learn from Public Relations, if anything? Seth Duncan and I started talking about this last week, since he will be coming back to the #measurePR Twitterchat tomorrow.
Waxing UnLyrical
MARCH 23, 2011
Guest post by Shanan Sorochynski. A big part of my job is tied to supporting our university’s leaders. But I’ve never stopped and thought about what leadership really is. Fortunately, the faculty, staff and students are always around to enlighten me. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institutio
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Waxing UnLyrical
MARCH 22, 2011
I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate.
Waxing UnLyrical
MARCH 11, 2011
This is part of the Blogging for Grasshoppers series. Since I’m not in Austin at SxSW, and I have no interest whatsoever in Charlie Sheen other than wishing someone would put him in a box and throw him away , and I’m sick and tired of the rain we’ve had in the DC Metro area the past couple of days, I’m going to write about something completely unrelated to any of this stuff.
Waxing UnLyrical
MARCH 3, 2011
This was originally published on Spin Sucks as a guest post. Are you suffering from what I call KJS, or Knee Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll keep calling it social until we can collectively come up with a better name for it.
Waxing UnLyrical
MARCH 12, 2011
Terror in Japan. 8:53 am EST, Saturday, March 12, 2011. If one had any access to the news, it was impossible not to hear of the massive earthquake and tsunami that hit Japan yesterday. Because of their magnitude, tsunami warnings were then issued for at least 50 countries and territories , including the U.S. West Coast. Today I woke up to read more about the aftermath of the earthquake, with an explosion at the Fukushima No. 1 nuclear power plant , though it seems the explosion did not actually
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Waxing UnLyrical
MARCH 13, 2011
It’s been quite a week, hasn’t it? I suppose it’s always “quite a week&# for someone, somewhere, but it’s felt particularly like “quite a week&# here, what with everything going on in the Middle East, Japan , and so much more. I don’t know about you, but I need some comic relief. So while I hope this week’s roundup makes you smile, it’s as much for me as it is for you.
Waxing UnLyrical
MARCH 26, 2011
Cricket alert! This week, I found out that one of the two semifinal matches of the 2011 Cricket World Cup is taking place this coming Wednesday. It will be between India, my country of origin, and Pakistan… … in India! … and starting at the unearthly (for the U.S.) hour of 5 am EST. (That’s me peering through the gates to the hallowed grounds of Lord’s, by the way, when I was in London about a year ago.).
Waxing UnLyrical
MARCH 17, 2011
There are a ton of Irish-themed events taking place all over the world and, most likely, in your neck of the woods today. But how’s this for a way to spread the St. Patrick’s Day green in a somewhat different way? Image: Saint Angel via Flickr , CC 2.0. Zodiak USA , a production firm (one of the shows they produce is ABC’s Secret Millionaire , which I’ve never watched), is gearing up for an American edition of How The Other Half Live , a British documentary series.
Waxing UnLyrical
MARCH 5, 2011
I returned from a trip to Kansas City, Mo., yesterday. As is wont when I travel, I get behind on email, Twitter messages, and so on… which would normally send me into a tizzy. But this time, I was able to forestall said tizzy because of a number of “small things.&#. Which made me happy. Such as: My flights to and from KC were on Southwest Airlines. … not my favorite airline, not least because of the lack of assigned seating.
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Waxing UnLyrical
MARCH 30, 2011
Guest post by Mike Doman. It’s a familiar phrase to people of my generation. “You have no new voice messages.”. Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.
Waxing UnLyrical
MARCH 20, 2011
What with birthing a new blog , helping a new client get started on their digital initiatives and attending the Google for Nonprofits event this week, I had a ton of useful information coming my way. Spinning wheel, meet head. Whew! So this week’s roundup consists of posts I’ve found really useful. I hope you will too. Let’s get right to it. 1.
Waxing UnLyrical
MARCH 27, 2011
I saw a lot of interesting posts this week. While they’re not all direct answers to the question, “Who are you?&# I think they give some insight into what drives the writers. Which, of course, is what a good blog post should do, don’t you think? Let’s get to ‘em. 1. The limits of online influence , by Tom Webster. Why: this is a fascinating look at an exercise in trying to drive action via online influencers.
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