PR Job Coach

FEBRUARY 24, 2012

'There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. Just Google the term networking and you are likely to be inundated with information on how to do it and profit from it. My cursory search found 127 million inks. In thinking more deeply about the nature of working your contacts and connections, here are several ideas to get you started to use networking to get workin

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Waxing UnLyrical

FEBRUARY 14, 2012

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

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Bad Pitch Blog

FEBRUARY 6, 2012

'We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. This post analyzes two different news stories I saw on CNN yesterday -- before the Super Bowl pre-game kicked in.

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Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? ” The comments are really interesting, and even though I mentioned it in my comment, it reminded me of Mary Barber’s post (also published yesterday) where she pondered aloud on whether we all see the world through our own respective filters.

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Internal

Waxing UnLyrical

FEBRUARY 15, 2012

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go. Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out.

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Waxing UnLyrical

FEBRUARY 9, 2012

“Want to succeed in social media? Be authentic.” Are you tired of hearing this? Truth be told, I am, a little. But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses.

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Waxing UnLyrical

FEBRUARY 23, 2012

I’ve been tired recently. Some of that tiredness has to do with dealing with health issues; my own (I don’t think it’s anything terribly serious, but if it is, I’ll tell you), those of family members and yes, my dogs. Going to doctor’s offices, testing places (yes, that’s my official term), the vet, the pharmacy … I’ve found that any time I have to go to one of these places, I experience a huge wave of tiredness.

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Waxing UnLyrical

FEBRUARY 29, 2012

Today’s Leap Day. If you know someone who’s celebrating their birthday today, make it good… I mean, they won’t get to celebrate it again for four years! And don’t tweet anything silly … OK, now on to today’s post. Disclosure: this is a client campaign I’m working on, which means I get paid to work on the campaign (primarily blogger outreach), but I do not get paid (or was even asked) to write this post.

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Waxing UnLyrical

FEBRUARY 10, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

FEBRUARY 13, 2012

Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Last Wednesday, it was social networking app Path ’s day in the hot seat. The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers.

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Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. (Note: The Globe chose not to print my letter, but I’m not giving up!). PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clien

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Waxing UnLyrical

FEBRUARY 24, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Waxing UnLyrical

FEBRUARY 17, 2012

It’s been a few months since I gave you an update on how I’m doing when it comes to my wellness goals. And I know you’re just dying to hear…! But first, a little story… “You are a very strong woman” A couple of months ago, I went to CVS to pick up a box (30 lbs) of firelogs. I carried it to the counter, and the cashier was aghast that I didn’t use a cart. “Let me help you out with that,” he offered.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Waxing UnLyrical

FEBRUARY 16, 2012

I wrote a blog post last year about my decision to keep two Twitter accounts. I waxed (Un!)lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. I had a good run with the maintenance of both, but the bottom line is that I just didn’t have the time to maintain an anonymous persona, or to decide

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Waxing UnLyrical

FEBRUARY 27, 2012

Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!), and this is my fourth year teaching a class on “not-for-profits in the digital age.” Not so long ago, one of them asked me a question that I thought would make for a good blog post: How do you avoid stepping on the toes of your client, so that they don’t think you’re trying to show them you’re smarter than they are?

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Waxing UnLyrical

FEBRUARY 2, 2012

Happy Groundhog Day, WUL readers! If you are anything like me, you’re a big fan of the once famous Bill Murray movie surrounding one of the littlest celebrated holidays in American culture. It’s a day when a small number of people in Pennsylvania wait to see whether or not a rodent of the family Sciuriade “thinks”certain meteorological conditions will persist for six weeks or if inhabitants of the northeast US will be able to break out their flip flops a little early.

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Waxing UnLyrical

FEBRUARY 21, 2012

I know. I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. I’m sorry! I’m hanging my head in shame! (Just like that gal over there). Image: Sagrado Corazón via Flickr, CC 2.0. But sometimes stuff happens, y’know… Anyway, here they are. #measurePR on Jan. 24 with Alan Chumley. As a quick recap, we’re first going back all the way to January 24, when Alan Chumley , one of the smartest people I know, came back to the chat after aeon

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Waxing UnLyrical

FEBRUARY 6, 2012

I know, everyone is talking about the Giants winning the Super Bowl, but aside from Madonna’s dismal half-time show (what was she trying to prove, exactly?) I didn’t watch it. So I have nothing to contribute on that front, other than congratulations and sympathies respectively to Giants and Patriots fans. Last month, we were all in the throes of setting New Year’s resolutions (ok, some of us were).

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Waxing UnLyrical

FEBRUARY 3, 2012

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. Before we go any further: I do care about women’s health (I have my own issues that I deal with every day), and have donated to Komen by supporting friends who’ve

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Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. For those unfamiliar with Hébert, she is best know for her work as a weekly participant on the political panel At Issue on the CBC’s The National (in Canada The National is

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Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. This is true. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. I didn’t get the same results, but Facebook did not rank high for either.

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