Business Wire
OCTOBER 17, 2019
Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable. At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. But that doesn’t mean it’s easy.
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Sword and the Script
OCTOBER 15, 2019
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social.
Ronn Torossian
OCTOBER 15, 2019
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing. One of the main reasons cited are commercial accounts that require contact with customers via valid and secure email accounts. Globally, the number of […]. The post Email: Past, Present, and Future appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
OCTOBER 14, 2019
The workplace is evolving at lightning speed, due to the impact of several factors, including a rapidly and continuously shifting technological landscape and the growth of globalization. Meanwhile, an aging Baby Boomer workforce means that by 2020, one out of four workers is projected to be over the age of 55. As Boomers retire, Generation […].
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Stephen Waddington
OCTOBER 14, 2019
A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice. These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019).
Onclusive
OCTOBER 18, 2019
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.
Prowly
OCTOBER 14, 2019
In this article, Amanda Sparks is going to share 4 significant time-wasters that could be eating up your time and decreasing the effectiveness of your content marketing. The post 4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts appeared first on Prowly Magazine.
Ronn Torossian
OCTOBER 17, 2019
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. We now have exercises that can be done to practice concentration and mindfulness. And more options are available for […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
OCTOBER 14, 2019
Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Here’s my video with information about the latest blog contest with Professor Doshi’s graduate students who are a part of American University’s Strategic Communication Master’s program.
Onclusive
OCTOBER 18, 2019
One of the biggest questions in news distribution and investor relations is, “what is the real effect of my press release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.
Prowly
OCTOBER 16, 2019
There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike. The post 5 Ways to Expand Your Business Through Social Media appeared first on Prowly Magazine.
Ronn Torossian
OCTOBER 14, 2019
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […]. The post SMS: Long or Short? appeared first on.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather […]. The post 6 inspiring B2B campaigns you’ll wish you came up with yourself appeared first on PR Resolution — by CoverageBook.
Onclusive
OCTOBER 18, 2019
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned editorial coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. The result of this integrated approach is increased brand engagement and sales. Join this exciting webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of
PRSay
OCTOBER 15, 2019
You just can’t pin down Jennifer Lopez. At 50, the iconic superstar is as relevant as ever, thanks to a whirlwind few months that saw her star in “Hustlers,” one of the year’s surprise hits, and land the 2020 Super Bowl halftime show , a gig that’s among the world’s most prestigious. Somehow, 22 years after the release of the movie “ Selena ” and 17 years after the song “ Jenny From the Block ,” Lopez is as popular as ever.
Muck Rack
OCTOBER 17, 2019
A PR pro's worst client doesn't want to believe this about public relations
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. All bright, shiny and safe. But, please know, it’s all baloney. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Communications Conversations
OCTOBER 15, 2019
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. This ratio has doubled in the last 10 years.
PRSay
OCTOBER 17, 2019
Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He was 71. Byrum served as PRSA’s president and CEO in 2003. A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., and South Carolina before settling in Lewisburg, Pa., with his wife, Kristie Byrum, APR, Fellow PRSA ( pictured above ), an associate professor at Bloomsburg University of Pennsylvania, and children, James Byr
PR for Anyone
OCTOBER 18, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to share with you the process of pitching the media. Because people are always like, “I don’t know what to do.” I’ve told you lots of ways to create a pitch and what to do. But basically you […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 15, 2019
Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging. Since this marketing type differs a lot from other types, it is easy to make mistakes […]. The post Content marketing: 5 common rookie mistakes—and how to avoid them appeared first on Agility PR Solutions.
Garrett Public Relations
OCTOBER 13, 2019
Do your events suffer from ESS (empty seat syndrome)? The post 12 Ways to Leverage PR to Fill Seats at Your Events appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
PRSay
OCTOBER 16, 2019
In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others. (Find the first 10 Pearls of Wisdom at this link.). • John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication?
Steve Barrett on PR
OCTOBER 18, 2019
PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 15, 2019
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly. But according to new research from B2B ratings and reviews firm Clutch, monitoring is only one […].
Critical Mention
OCTOBER 18, 2019
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO.
PRSay
OCTOBER 14, 2019
RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. We at RockDove Solutions are in a privileged position to understand those changes. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app.
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