Business Wire
APRIL 15, 2020
In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. The genesis of the webinar was a piece of content we wanted to write about a question we are often asked by our clients: “How do you know when to hire a PR firm?” That question inspired us to bring these experts together.
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.
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Stephen Waddington
APRIL 12, 2020
The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels. PR practitioners are communication and media officers; community managers; content creators and writers; creators and makers; marketeers; policy makers; researchers and analysts;
Flack's Revenge
APRIL 16, 2020
PIxabay. Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right? People are stuck at home and clamoring for distraction and new episodes, er, posts. So pardon the DIY production, the dirty socks on the floor. Don’t mind the poor lighting and audio quality. Damn the torpedoes and coronavirus.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Business Wire
APRIL 14, 2020
Jan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
APRIL 17, 2020
A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews.
Cision
APRIL 13, 2020
For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.
Ronn Torossian
APRIL 13, 2020
With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation. One of the most popular ways has been through trying new things on social media. Whether it’s cooking, cleaning, […].
Ishmael's Corner
APRIL 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR.
Cision
APRIL 17, 2020
How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager.
PRSay
APRIL 16, 2020
Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Natalia Lopez , vice president of marketing firm FINN Partners and moderator of the webinar titled “Meet the Travel Media: Pivoting Media Strategies Amid COVID-19,” said PR p
Sword and the Script
APRIL 14, 2020
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Communications Conversations
APRIL 17, 2020
As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks. It’s been fascinating to watch.
Cision
APRIL 16, 2020
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.
Prowly
APRIL 14, 2020
We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry. The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine.
PRSay
APRIL 15, 2020
On the first day back from maternity leave, one of our partners learned that our state’s stay-at-home order was extended a month and that her baby’s daycare would be closed indefinitely. Another colleague found out that her dad was showing symptoms of coronavirus and needed to be admitted to the hospital. (Thankfully, he is recovering — without the virus back at home).
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
APRIL 16, 2020
There’s no time better than the present to get into the streaming media game. At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not be ready at that time. The company recently announced plans to launch its streaming service nationally […]. The post NBC Greenlights Streaming Service Despite Unfinished Shows appeared first on.
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.
Agility PR Solutions
APRIL 13, 2020
Like so many others, the COVID-19 pandemic has turned my world upside down. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career. Even when the world isn’t in crisis, my first priority is always my 22-year-old son, Grant. But his health and safety became […]. The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions.
ReimaginePR
APRIL 14, 2020
The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The supply of secret information via these cash should be firmly controlled, and a control solution in addition to next one of the info exchange strategies. The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation fas
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
APRIL 13, 2020
Last fall, I was walking my dog Molly down a wooded trail near our home in Maine, where the woods, trails and wildlife are plentiful. As we rounded a corner, a bear appeared. I stopped. Molly cocked her head to the side and sniffed the air. The bear looked up at us, stared for what seemed like an hour, and then continued his journey into the woods. It wasn’t until after the bear walked back into the woods that I felt my racing heart, clenched muscles and panted breathing.
Cision
APRIL 16, 2020
As we approach #EarthDay2020 (and beyond), we're recognizing outstanding environmental new sites.
Agility PR Solutions
APRIL 15, 2020
Every communications professional knows that there are pros and cons to living in the world of instant information. The current, unprecedented situation is making that fact more obvious than ever. The media is simultaneously disseminating doctor-approved tips to stop the spread of COVID-19, while also spreading misinformation regarding false cures. And, while Americans may disagree […].
NewsWhip
APRIL 14, 2020
We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Prior to Kivvit, Zach ran the business side of political media properties at the Observer.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
APRIL 11, 2020
Our professional body and trade association have been at the forefront of supporting the PR industry during COVID-19. The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. The CIPR and PRCA represent approximately 40,000 practitioners in the UK.
Ishmael's Corner
APRIL 15, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand.
Agility PR Solutions
APRIL 15, 2020
The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping our perceptions, behaviors, values and societies. “This crisis has clarified what really matters to individuals,” said Natasha […].
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