Agility PR Solutions

NOVEMBER 22, 2020

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and one of the most underrated tools at your disposal is […]. The post What businesses need to know about hiring a PR firm appeared first on Agility PR Solutions.

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Tools Company Analysis Publicity 170

Ronn Torossian

NOVEMBER 23, 2020

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and journalists has survived over the decades even though today’s media’s speed and diversity appear to […].

Journalism 359

Journalism Media Agency Strategy 359

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up

Trends 407

Trends Communications Employee Corporate 407

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism is getting old. “Long on experience” used to be a badge of honor. Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

NOVEMBER 27, 2020

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.

Measurement 296

Measurement 296

Ronn Torossian

NOVEMBER 27, 2020

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t. This growth is because consumers feel more connected with the […].

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Video Marketing Consumer Report 195

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. One-quarter of journalists rank quotes as the least important element in a news release — after the boilerplate and the dateline. Make yours short, rare and memorable, and also sound like a real person said them.

Writing 198

Writing Case Study Training Storytelling 198

Cision

NOVEMBER 23, 2020

Key takeaways from our 2020 Comms Report to help you plan for 2021.

Report 381

Report 381

Prowly

NOVEMBER 26, 2020

No matter how big your news story might be, every PR professional knows that it will not get the coverage it deserves without the right media journalists. Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. When it comes to maximizing PR coverage, having […]. The post Top Media Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Media 192

Media Pitching Report Publicity 192

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

NOVEMBER 25, 2020

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […]. The post Who Needs a Style Guide?

Print 195

Print Writing Branding Brand 195

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice.

Social Media 179

Social Media Viral Company Media 179

Cision

NOVEMBER 23, 2020

Key takeaways from our 2020 Comms Report to help you plan for 2021.

Report 296

Report 296

Agility PR Solutions

NOVEMBER 23, 2020

When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone. However, it would be naïve to assume that all types of competition are healthy for a workplace environment. […].

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How To Trends Publicity 155

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

NOVEMBER 25, 2020

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance. The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a p

Interviews 120

Interviews Agency Advertising Advertising 120

Cision

NOVEMBER 27, 2020

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.

Measurement 156

Measurement 156

Agility PR Solutions

NOVEMBER 23, 2020

Ensuring that you’re constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising through building trusted relationships. While you may think that only the biggest […].

Small Business 153

Small Business Strategy Advertising Advertising 153

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prowly

NOVEMBER 27, 2020

Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […].

How To 104

How To Study Consumer Brand 104

Axia PR

NOVEMBER 24, 2020

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent. Guest: Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Communications 116

Communications Marketing How To 116

Cision

NOVEMBER 26, 2020

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK.

Media 120

Media Blogging 120

Culpwrit

NOVEMBER 23, 2020

By Elizabeth Korda Oftentimes, we find ourselves in the least imaginable places. Our hopes and dreams of becoming one thing transforms into potential we never thought we would reach. However, when we reach our peak, sometimes we still don’t feel that we have gained anything at all, especially, when we begin to lose ourselves. But […]. The post Charlene Wheeless: Her Story.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

NOVEMBER 26, 2020

The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]. The post Top Education Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Education 104

Education Pitching Industry Publicity 104

Sword and the Script

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. While there’s been some positive news coming out of the medical community for combatting the virus, chances are virtual events are still going to play a significant role for many B2B marketers throughout most of 2021.

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B2B Marketing Survey System 98

Cision

NOVEMBER 26, 2020

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK.

Media 120

Media Blogging 120

Awario

NOVEMBER 24, 2020

If you are a beginner-blogger, there is a lot to keep in mind: great content, robust engagement, timely feedback.Trying to figure out the formula of a winning strategy, we embark on our new series of Instagram success interviews. We aspire to look at Instagram through the eyes of bloggers and gain insights for the ones ready to follow in their footsteps.

Instagram 97

Instagram Interviews Strategy 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

NOVEMBER 24, 2020

PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […].

Content Marketing 104

Content Marketing Marketing SEO Engineering 104

Stephen Waddington

NOVEMBER 24, 2020

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing. People shared stories about anxiety, fatigue, and moodiness. It’s an open and supportive space.

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Community Facebook Groups 93

Cision

NOVEMBER 24, 2020

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman.

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Fashion Media Blogging 120