Deirdre Breakenridge
OCTOBER 29, 2018
A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting.
Muck Rack
OCTOBER 30, 2018
Are trade shows a waste of time for PR prospecting?
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Business Wire
NOVEMBER 2, 2018
Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
OCTOBER 31, 2018
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterised by a much larger tissue size, which is both […]. The post What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 29, 2018
A recent Gartner report found that CMOs will spend nearly 12 percent of revenue on technology in 2018—but it’s time for communicators to take a step back and evaluate the long-term impact of their digital investments on current and future customer relationships. New research uncovers fresh insights on the trade-offs between automated tactics and human-driven engagement. […].
Prowly
OCTOBER 30, 2018
Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed. The post How and When You Should Refresh Your Marketing Content appeared first on Prowly Magazine.
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Instead, I’ll just describe the situation.
PR News
NOVEMBER 1, 2018
A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of student and athlete Jordan McNair. The… Continued. The post University of Maryland Backs into a Decent Crisis Solution appeared first on PR News Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Critical Mention
OCTOBER 27, 2018
With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. A pair of new reports from professional marketing video firm Animoto explores how consumers are influenced by brands on social media, and how marketers are reacting to the growing demand for video. Video was […].
Barokas
OCTOBER 29, 2018
Over the last 20 years, Barokas has opened its doors to companies and clients looking to find and amplify their voice. On November 6, we’re shutting our doors so our employees can make theirs heard. This Election Day, Barokas joins hundreds of companies across the country in giving its employees as much time as they need in the upcoming midterms, closing our physical offices and encouraging every employee to go to the polls and support the candidates and initiatives most meaningful to them.
Stephen Waddington
OCTOBER 31, 2018
Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent and unveiled a handful of passion projects. By Sarah Stimson The time has come for me to leave the Taylor Bennett Foundation after 11 years. I’m enormously proud of all we have achieved and the young people we have supported into the industry.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Critical Mention
OCTOBER 29, 2018
Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture. In recent years, LeBron James has emerged as this generation’s transcendent star.
Agility PR Solutions
OCTOBER 28, 2018
Whether you run a PR agency yourself or are a team manager in a large PR company, chances are you feel a weight of responsibility to make sure all of the people on your team have high morale and enjoy working together. After all, PR is a dynamic industry where mood and motivation play a […]. The post Does your PR agency practice team building?
5W PR
OCTOBER 29, 2018
Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift.
Brand24
OCTOBER 31, 2018
Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Critical Mention
OCTOBER 27, 2018
Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” He also provided his opinion on why he believes the “death of Facebook” has been declared prematurely. Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?
Agility PR Solutions
OCTOBER 31, 2018
So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, […]. The post For brands, purpose is what you do, not what you say appeared first on Agility PR Solutions.
Communications Conversations
OCTOBER 31, 2018
I’m a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it comes to keynotes. This year was no different. Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. But, I did make the afternoon keynote, and I dug a lot of what entrepreneur, Scott Belsky was throwing down.
Brand24
OCTOBER 31, 2018
This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. Today I want to focus.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
OCTOBER 29, 2018
Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? […]. The post #MediaMonday – Andrea Abbott appeared first on HMA Public Relations.
Agility PR Solutions
OCTOBER 28, 2018
In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a logical progression, without going off on tangents, is one of the […]. The post How to write a winning marketing plan in six easy steps appeared first on Agility PR Solutions.
Mark My Words
NOVEMBER 2, 2018
The Independent. Branding experts said the Met’s licensing deal could potentially be worth millions of pounds, but predicted Britons were unlikely to snap up the London force’s wares. “I think it has more of a hope to succeed as a foreign export,” public relations guru Mark Borkowski told the Evening Standard. “It’s that image you have of Beefeaters, Bobbies, telephone boxes and the Routemaster buses.”.
Communications Conversations
NOVEMBER 2, 2018
I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. Because this was the best movie I’ve seen all year. Might have been the best movie I’ve seen in FIVE years. I mean, I dare you to watch this video and not tear up: It was that good.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Reputation Us
OCTOBER 31, 2018
We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation?
Agility PR Solutions
OCTOBER 29, 2018
When I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever. To communicate with colleagues, clients, media and influencers, I rely on email, phone calls, text, Microsoft Teams chat, Slack and Zoom video calls. There is no […]. The post 3 powerful tips for managing a global PR program appeared first on Agility PR Solutions.
Mark My Words
NOVEMBER 2, 2018
Daily Mail. PR expert Mark Borkowski, who has worked with stars from Michael Jackson to Sir Cliff Richard, predicted the new range could make millions in foreign experts. ‘It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics,’ he said. ‘I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms.’ Read Article
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