Business Wire
NOVEMBER 25, 2019
The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list. While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story.
Agility PR Solutions
NOVEMBER 24, 2019
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though? You may be […]. The post How to make SEO a productive part of your PR strategy appeared first on Agility PR Solutions.
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Axia PR
NOVEMBER 25, 2019
Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.
Muck Rack
NOVEMBER 25, 2019
Make your most compelling PR pitch yet with a data-driven approach
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Communications Conversations
NOVEMBER 26, 2019
If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
NOVEMBER 25, 2019
There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming.
Onclusive
NOVEMBER 25, 2019
Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts. Lucidworks needed a trustworthy analytics to quantify the value of PR and justify further investment.
Cision
NOVEMBER 25, 2019
How you can optimize your support value with a combination of AI and humans.
Flack's Revenge
NOVEMBER 26, 2019
Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
NOVEMBER 28, 2019
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with no idea where the fish are nor what kind of bait to use. RX Of Lead […]. The post What’s The #1 Priority Of B2b Marketers?
Prowly
NOVEMBER 27, 2019
When is tone of voice important and how can you use it support your brand’s communication strategy? The post Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification? appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 24, 2019
Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness tends to push people away, even when they love the product. For example, when rumors surfaced […].
The Resolution Blog
NOVEMBER 27, 2019
Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
NOVEMBER 25, 2019
Engagement used to mean and still does mean a promise to marry. But in today’s digital world, engagement has also taken on a new meaning. To marketers, it means any type of online conversation with customers. As such, the definition of engagement in the digital world is much broader. Engagement embraces everything from social media […]. The post Will You Marry Me?
Prowly
NOVEMBER 26, 2019
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.
PRSay
NOVEMBER 25, 2019
Thanks to tech advancements, it doesn’t take millions of dollars to produce quality content — just ask Selena Gomez. In October, the pop star released the video for her new song, “Lose You to Love Me.” The video probably didn’t seem any different to the casual observer. But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from.
Sword and the Script
NOVEMBER 23, 2019
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
NOVEMBER 25, 2019
The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].
Rock the Status Quo
NOVEMBER 26, 2019
About Brandon Kristy Hey there, I'm Brandon Kristy, self employed, adventure loving, life living, freedom seeker who is living life on his own terms. After working a soul sucking 9-5 I knew there had to be a better way. I found the right mentors, listened to the right people and dedicated my life to living freely the way I want I too. Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the
Cision
NOVEMBER 28, 2019
The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter.
Steve Barrett on PR
NOVEMBER 27, 2019
Thanksgiving is a time for reflection, celebration and, well, let's be honest. overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
NOVEMBER 25, 2019
Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. What will the customer experience look like in 2030?
Sword and the Script
NOVEMBER 26, 2019
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. I had a chance to catch up with the product management team working on the Cision Impact product.
Cision
NOVEMBER 26, 2019
Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor.
Reputation Us
NOVEMBER 26, 2019
… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video !
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
NOVEMBER 26, 2019
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend your business to other people or spend more money with your company […]. The post 3 keys to the link between customer service and brand reputation appeared first on Agility PR Solutions.
Mindful Marketing
NOVEMBER 28, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying things for ourselves or others.
Cision
NOVEMBER 26, 2019
Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more.
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