Business Wire
AUGUST 22, 2024
Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out.
Ronn Torossian
AUGUST 22, 2024
Branding is more than just ensuring that a company has a logo or a catchy slogan. It’s the key to developing a successful business, setting it apart from the competition, and forging enduring connections with the target audience. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.
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Agility PR Solutions
AUGUST 22, 2024
Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.
Onclusive
AUGUST 22, 2024
The post US Presidential Election Media Impact Analysis appeared first on Onclusive.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Stern + Associates
AUGUST 23, 2024
Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. However, when numerous leaders are eager to build their profiles or share their expertise to build credibility, it’s essential to prioritize and strategize effectively. Here’s how to manage and optimize visibility plans for multiple thought leaders. 1.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 22, 2024
How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR. It helps businesses boost their visibility, manage their reputation, and engage with their targeted audience more effectively. SEO goes beyond […] The post The role of SEO in shaping modern public relations appeared first on Agility PR Solutions.
Steve Barrett on PR
AUGUST 22, 2024
While the highlight number is striking and activist investors are having success in stemming DE&I initiatives, voters on both sides of the aisle still want companies to make statements on certain issues.
Stern + Associates
AUGUST 20, 2024
As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. From a timely investigation into free speech on college and university campuses to insightful analyses of the fast-changing AI landscape and more, our clients continue to lead the way on the topics that matter most to companies, governments, non-profits and societal leaders alike. “ Campus Free Speech: A Pocket Guide ” by Cass Sunstein A long-simmering topic, the issue of f
PRSay
AUGUST 19, 2024
Have you ever wondered why so many mentorships are long on hope and short on happiness? Perhaps that happens because they are too often like a forced relationship. “Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” That approach has all the earmarks of a failed relationship from the get-go. It’s a lot different than assigning a rookie to join an established team where relationship-building is already part of the culture.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
AUGUST 22, 2024
Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation. This article focuses on the necessity of effective crisis management and communication plans that can […] The post Crisis communication strategies for luxury brands appeared first on Agility PR Solutions.
NewsWhip
AUGUST 22, 2024
You may (or may not!) be aware that we recently undertook a collaborative study with Stephen Waddington. Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. This framework is fast becoming an essential tool for communications professionals dealing with polarizing issues. While it’s a framework specifically designed for politically polarizing scenarios, it’s just as effective for mitigating almost any known issue.
5W PR
AUGUST 22, 2024
n a world overflowing with choices, brands transcend product sales—they offer a feeling, a way of life. Standing out amidst this cacophony demands a unique alchemy, transforming a brand from a name on a shelf to a symbol of a desired lifestyle. Mission and values In lifestyle PR , clearly defining the mission statement and identifying core values is essential.
PRSay
AUGUST 23, 2024
Blaming burnout, half of PR professionals considered leaving their jobs in the last year, Muck Rack’s new report “ The State of Work-Life Balance in PR ” finds. The PR software company surveyed more than 2,000 public relations professionals on issues related to their work, such as stress, burnout, vacation days and salary. Muck Rack reports that on a scale from 1 to 10, with 10 being the most stressful, PR pros typically rated their stress at 7.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 19, 2024
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. However, the secret sauce that turns one-time buyers into loyal customers is […] The post 5 ways PR helps you generate loyal customers—and how to measure the impact appeared first on Agility PR Solutions.
The Hoyt Organization
AUGUST 23, 2024
The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. Many customers and tourists are now actively seeking hotels that have a clear priority of sustainability in their daily operations.
5W PR
AUGUST 21, 2024
Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. This powerful tool has become indispensable for businesses looking to maximize return on investment (ROI), which they can access with the help of performance marketing agencies.
Culpwrit
AUGUST 21, 2024
By Kenya Grooms Standing out in the ever-evolving world of public relations requires more than just a knack for crafting catchy press releases. It’s about weaving a tapestry of skills that paints a positive, powerful image for your brand. From mastering the art of communication to deftly managing media relations, the journey to becoming… Continue reading Building Your PR Skillset: Suggested Skills For Aspiring Professionals The post Building Your PR Skillset: Suggested Skills For Asp
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
AUGUST 21, 2024
When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many businesses are starting to target local audiences to find potential […] The post 10 tips for setting up hyperlocal social media marketing appeared first on Agility PR Solutions.
Axia PR
AUGUST 20, 2024
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!
5W PR
AUGUST 20, 2024
In the competitive realm of hospitality , positive media coverage serves as a golden key to unlocking brand awareness, guest acquisition, and overall success. Hospitality PR firms employ various tools to achieve this, with one of the most effective strategies being the press trip. A well-organized press trip provides a unique opportunity to immerse journalists in the core of a hospitality brand’s experience.
OnePitch
AUGUST 22, 2024
We’ve all felt that way in PR before where everything feels like a priority so much that it’s hard to identify what actually should be focused on at that moment. Not to mention, add in client work and emails and planning, and it can make your head spin before long.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 21, 2024
PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology research, you can improve your emails to be more powerful and effective. Here are some psychological […] The post 6 psychology tips to upgrade your pitch emails appeared first on Agility PR Solutions.
Notified
AUGUST 21, 2024
Regulatory filings can be a complex and time-consuming task. Ensuring compliance while managing a busy communications calendar can feel like juggling too many balls at once.
5W PR
AUGUST 20, 2024
The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Influencer PR has emerged as a powerful strategy for brands to deeply connect with their target audience, fostering trust and building enduring relationships. In this evolving digital landscape, the strategic use of influencer PR with the help from influencer agencies can significantly bolster a brand’s connection with its audience, fostering a deeper level
Axia PR
AUGUST 21, 2024
Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest. When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
AUGUST 20, 2024
Digital PR is one of the hottest ways to get media mentions and grow your company’s or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing articles but collecting and sorting data from various sources, organizing surveys, and […] The post 5 tips to increase your PR research skills for global campaigns appeared first on Agility PR Solutions.
Stern + Associates
AUGUST 21, 2024
The conventional wisdom in business is that friction is a bad thing that must be removed for processes to move forward smoothly. In this episode of Minds Worth Meeting, Whitney Jennings has a fascinating conversation with MIT researcher and head of the Human-First AI group at the school’s Initiative on the Digital Economy, Renée Richardson Gosline.
5W PR
AUGUST 19, 2024
Media planning agencies serve as the backbone of successful advertising campaigns, involving strategic decisions about where and when to place advertisements to effectively reach the target audience. However, media planning comes with potential pitfalls that can lead to costly mistakes. By understanding common risks and implementing robust mitigation strategies, businesses can optimize media investments and achieve better campaign outcomes.
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