The Proactive Report
SEPTEMBER 3, 2024
Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?
Ronn Torossian
SEPTEMBER 4, 2024
In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity. For businesses seeking to build lasting relationships with customers, authenticity is no longer a luxury but a necessity.
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PR for Anyone
SEPTEMBER 5, 2024
As a parent, sending your child off to college can feel both exciting and overwhelming. One of the biggest challenges is figuring out how to pack smart for those notoriously small dorm rooms. I recently appeared on Good Day DC on FOX5 in D.C. to share some of my favorite dorm room essentials that will help make the transition easier, more organized, and efficient.
Sword and the Script
SEPTEMBER 3, 2024
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Buzzstream
SEPTEMBER 3, 2024
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked…OK. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
SEPTEMBER 3, 2024
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!
Stern + Associates
SEPTEMBER 4, 2024
Successfully leading a business in the AI-heavy digital age requires a new mindset. In this episode of Minds Worth Meeting , Justin Louis sits down with University of California Santa Barbara professor and Technology Management department chair, Paul Leonardi. We talk about how to cultivate a digital mindset and why it’s so important to do so, he shares strategies for helping employees succeed with generative AI and tells us how to keep digital exhaustion at bay.
NewsWhip
SEPTEMBER 3, 2024
Months of research, analysis, and interviews – plus the expected levels of blood, sweat, and tears – are poured into developing NewsWhip products. Why do we do this? Because we know how much our increasingly busy partners value time, accurate reporting, and the ability to switch off on a Saturday to spend time with family and friends instead of in spreadsheets and dashboards.
Agility PR Solutions
SEPTEMBER 5, 2024
Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies. This article will explore some of the top social media apps that […] The post Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each appeared
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Axia PR
SEPTEMBER 1, 2024
Learn why the fourth quarter of the year is important for public relations, the value of PR pros making relationships with company stakeholders, and more!
PRSay
SEPTEMBER 5, 2024
This year’s PRSA ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Bianchi Biz Blog
SEPTEMBER 5, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Agility PR Solutions
SEPTEMBER 5, 2024
In today’s competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly if your Cost Per Click (CPC) is high. Optimizing your CPC not only maximizes your advertising budget but […] The post 15 effective strategies to lower your cost per click in Google & Facebook ads appeared first on
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Mindful Marketing
SEPTEMBER 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing I was fascinated to see video recently of a remote Amazonian tribe , deep in the rain forest of Peru, that’s one of the world’s last uncontacted people groups. Interestingly, while its members live successfully with very little, influencers in other parts of the world are suggesting minimalist lifestyles, being called underconsumption.
5W PR
SEPTEMBER 6, 2024
Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.
Lauri Pehar Borsh
SEPTEMBER 4, 2024
In today’s fast-paced world of digital marketing, businesses must optimize their online brand presence to remain competitive. There are numerous strategies to consider, from social media to search engine optimization, when it comes to managing our online presence. Most companies don’t realize that there are shocking truths behind some of these so-called ‘digital brand […] The post The Shocking Truth About Digital Brand Management Strategies appeared first on Laurie Pehar
Agility PR Solutions
SEPTEMBER 3, 2024
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly, suddenly we were going to need […] The post Can man and AI work together in harmony?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Contently - Strategy
SEPTEMBER 4, 2024
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.
5W PR
SEPTEMBER 5, 2024
High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide. Understanding the Importance of Public Relations in Healthcare Trust is a critical building block of healthcare.
Culpwrit
SEPTEMBER 4, 2024
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career The post From Producing Events To Managing P
Agility PR Solutions
SEPTEMBER 4, 2024
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to rebuild trust after regulatory violations. However, it was widely criticized as insincere and failed […] The post 20 cannabis PR campaigns that failed—and why they couldn’t generate any buzz appeared first on Agility PR Solution
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
SEPTEMBER 5, 2024
Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.
5W PR
SEPTEMBER 4, 2024
One of the most stressful times of the year for many parents is the back-to-school season. According to 5WPR’s recent survey , a significant 66% of parents find this period particularly taxing on their mental health, as they navigate financial costs, changes in daily routines, and the social pressures their children face. While the back-to-school season may intensify these stressors, it’s important to recognize that many of these challenges extend far beyond just a few weeks in the late summer
PReview: A Blog by NewsVoir
SEPTEMBER 5, 2024
In today’s fast-paced digital landscape, leveraging media and social media influencers has become essential for businesses of all sizes. While influencer marketing is often associated with B2C brands, it’s equally powerful for B2B companies looking to enhance brand awareness, establish credibility, and foster valuable customer relationships. The key difference lies in the approach—B2B influencer engagements […] The post How to Effectively Engage with Social Media Influencers for B2B
Agility PR Solutions
SEPTEMBER 4, 2024
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can transform your approach to event invitations and help you effectively create an invitation […] The post How media monitoring can enhance your event invitation strategy appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
OnePitch
SEPTEMBER 5, 2024
Columnists have a special role in journalism. They shape public opinion by sparking thought-provoking conversations on current events, social issues, or cultural trends. Columnists focus on specific topics and mix opinion with information to give readers unique insights that might not be covered in standard news reporting. By understanding the goal of a columnist and aligning your pitch with their interests and needs, you’ll be better equipped to turn your pitched insights into published content
5W PR
SEPTEMBER 3, 2024
Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency. Budget and goals Before exploring media channels, a clear understanding of financial resources and campaign objectives is essential.
Buchanan PR
SEPTEMBER 4, 2024
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180 days left to appeal. Log into your linked Instagram account to appeal our decision. Not only was I alarmed to have my account suspended, but I had never seen that Instagram account before.
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