ImPRessions - Crenshaw Communications
MARCH 7, 2018
Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan.
Onclusive
MARCH 8, 2018
Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to
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Ronn Torossian
MARCH 9, 2018
Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this is something that requires extraordinary tenacity and skill. Not only do you need to choose the right message to convey to your target audience, but you also need to portray it to the world in a language that suits your customers.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
MARCH 6, 2018
Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Overuse it, and he risks getting a bad rep with journalists. What exactly is an exclusive? The word is a little misleading, because it sounds like you’re giving the story to only one reporter.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MARCH 5, 2018
What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparently, a simple logistics mistake led to the temporary forced closure of hundreds of KFCs in the United Kingdom. Initially confused and outraged, chicken fans were a bit mollified when KFC offered a humorous if a bit cheeky, mea culpa.
Prowly
MARCH 6, 2018
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today? The post Technology and PR: What’s Changed Over the Years for the Industry appeared first on Prowly Magazine.
PRSay
MARCH 8, 2018
Once I was delivering a pitching webinar to 3,500 people, live. I fought back my nerves and skipped the typical intro, background, bio and stuff. Right at the top, I dove into sharing five successful pitch examples. My anxiety ebbed as I hit points I believed would really help the audience. And then out of the corner of my eye I saw the questions coming in over the chat box, poking holes in why the examples weren’t relevant to individual questioners.
Ishmael's Corner
MARCH 4, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Sword and the Script
MARCH 6, 2018
If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. As such, the annual PRWeek salary survey provides good benchmarks.
Garrett Public Relations
MARCH 7, 2018
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?” […]. The post 7 Ways Manufacturing Companies Can Take Advantage of PR appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Communications Conversations
MARCH 6, 2018
I first heard the name “Sue Serna” a couple years ago from my clients at Cargill. Since then, her name has started to pop up with increasing frequency. As a leader. As a hiring manager. And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Sh
Ishmael's Corner
MARCH 7, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
MARCH 9, 2018
Content syndication isn’t new. It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. What many PR practitioners may not realize is that there is much more behind a successful content syndication strategy than just sharing free content online.
Shift Communications
MARCH 6, 2018
2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve.
Presspage
MARCH 6, 2018
7. Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.
PR News
MARCH 7, 2018
According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. Keep in mind that the 900 communications professionals who took our survey in October and November… Continued.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
MARCH 6, 2018
4 reasons to stick with public relations for the long haul. The insightful Warren Buffett says it takes 20 years to build a reputation. Public relations shouldn’t be a short-term investment. PR is about building relationships and building results. It’s important to know that every company’s needs and objectives are different. PR isn’t a cookie-cutter process.
Shift Communications
MARCH 5, 2018
We’re having a bit of warm spell here in Boston, and though we have snow in the forecast for tomorrow, this spring-like weather has me thinking about spring cleaning. While I have some ideas about how to reorganize closets and purge cabinets, I’m going to keep this post about how to “spring clean” your PR program. Rethink Measurement. While we have metrics in place for each of our programs, it’s important to take stock of how we measure and rethink the process once a program has been running for
Presspage
MARCH 9, 2018
Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors. Wood is a global leader in the delivery of project, engineering and technical services to energy and industrial markets. The company operates in more than 60 countries, employing around 55,000 people, with revenues of over $10 billion.
Beyond PR
MARCH 8, 2018
Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR and media! You have a voice through the very nature of what you do. It’s also a day to think about the equality of all, and how we can make equality in every form a palpable reality. Regarding gender equality did you know that “feminism” was the most looked-up word in 2017?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
MARCH 5, 2018
Today’s #MediaMonday comes to us from AZ Family TV 3 fan favorite Jaime Cerreta. As most of you know, hometown girl Jaime anchors 3TV'S Good Morning Arizona on both Saturday and Sunday mornings, and she hosts “Jaime's Local Love” on Good Morning Arizona on Wednesdays. . The post #MediaMonday – Jaime Cerreta appeared first on HMA Public Relations.
Axia PR
MARCH 9, 2018
Don’t let a lack of understanding cause you to miss out on the benefits of public relations for your company. Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin. When you separate myth from reality, you understand the actual value of PR and what it can do for your company. Myths can be persistent, persuasive and potent.
NewsWhip
MARCH 9, 2018
How can brands stand out on social? We take a look at all the steps to adopting a newsroom-like strategy that sets you apart. For brands, quality content and social distribution can be the key to making an impact with your audiences where they spend the most time online. But in a world of memes […]. The post 2018 Guide to building the ultimate PR Newsroom appeared first on NewsWhip.
Mark My Words
MARCH 9, 2018
Middle East Eye – 9th March 2018. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Try 5,000. Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology.
Inbound PR
MARCH 6, 2018
Do you know how hard it is to run a marketing agency? If you don't run one, you probably don't know. I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.
BradleyPR
MARCH 9, 2018
On January 12, 2018, Walmart abruptly closed down 63 stores across the country. Employees and customers went in for their daily shopping spree to Sam’s Club just to find closed doors—no signs, no emails, no warning. You can imagine how the press responded to this. Hundreds of journalists and publications jumped on the opportunity to [.
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