PRSay
SEPTEMBER 6, 2018
One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world. As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount.
Agility PR Solutions
SEPTEMBER 6, 2018
Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple interviews and helped them populate their website with meaningful press releases and blog posts. […].
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ImPRessions - Crenshaw Communications
SEPTEMBER 4, 2018
As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR match. Nike, with its own unerring instinct for the big play, has unveiled a 30th anniversary “Just Do It” campaign around former NFL-er and activist Colin Kaepernick.
Communications Conversations
SEPTEMBER 6, 2018
“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
SEPTEMBER 2, 2018
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work for weeks, trying to put out PR fires and keep narratives from spinning out of control. At Ohio State, the universities vaunted football program begins the regular season without its superstar coach, Urban Meyer, who was suspended in the wake of allegations he did nothing about &#
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
SEPTEMBER 4, 2018
A Guest Post By Rhys Schueren, Student, Loyola University Maryland. This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites.
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.
Ronn Torossian
SEPTEMBER 5, 2018
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Anything that organizes, streamlines, and purposes all the content, graphics, messages, narratives, ideas, or processes?
NewsWhip
SEPTEMBER 5, 2018
Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly. Rather than being passive audiences, social users are now active participants in the making of the news and content of the […]. The post 5 digestible content tricks we learned from Snapchat and Instagram Stories appeared first on NewsWhip.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
SEPTEMBER 4, 2018
Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure. PRSA research confirms that our members view PRSA’s ethics programs as our most important content area, and our most valued versus other sources.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2018
Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day. The best PR teams take advantage of the calm before the storm to get their Q4 priorities in order. PR tips for Q4. PR agencies, you’re running for re-election.
5W PR
SEPTEMBER 6, 2018
Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a chain reaction of negative headlines that catches you completely off guard and knocks you on your heels like a heavyweight uppercut to the chin. When that happens, what you do next can often determine if you can fight your way to a win, or if you go down for the proverbial ten-count.
Steve Barrett on PR
SEPTEMBER 7, 2018
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stephen Waddington
SEPTEMBER 4, 2018
Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites.
Stuart Bruce
SEPTEMBER 3, 2018
Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim to do it all the same. Today, some PR firms claim to do SEO.
Agility PR Solutions
SEPTEMBER 4, 2018
Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the middle of a […]. The post 5 tips for dealing with a crisis from a PR perspective appeared first on Agility PR Solutions.
Brand24
SEPTEMBER 5, 2018
Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
SEPTEMBER 6, 2018
There are now more than 6 PR pros for every journalist
Axia PR
SEPTEMBER 7, 2018
Promote your company and its accomplishments. Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off.
Agility PR Solutions
SEPTEMBER 5, 2018
Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation. And if there’s truth behind a new line of allegations, this dark side of influencer […]. The post The dark side of influencer marketing—is Big Tobacco baiting kids with “cool” influencers?
Sword and the Script
SEPTEMBER 4, 2018
Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic. You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. The modern battlefield isn’t just about bullets, rather includes information, influence, culture, and other problems that can’t be solved by kicking in doors.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
SEPTEMBER 5, 2018
A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight.
Communications Conversations
SEPTEMBER 7, 2018
Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. Not so much because “Instagram pods” are an actual thing and they are (arguably) an effective tool used by influencers. But instead, because I’ve seen this movie before.
Agility PR Solutions
SEPTEMBER 5, 2018
In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research. One of its earliest efforts analyzed the panicked reaction of the public […].
Stuart Bruce
SEPTEMBER 6, 2018
In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Presspage
SEPTEMBER 5, 2018
When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment.
Muck Rack
SEPTEMBER 4, 2018
PR content creation: 2 must-ask questions before that first keystroke
Agility PR Solutions
SEPTEMBER 6, 2018
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. “Emerging technologies have the […].
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