ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement.

Twitter 157

Twitter Storytelling Community Writing 157

Ronn Torossian

JANUARY 22, 2018

They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric is feeling this week. It was just announced that she will be hosting the opening ceremony of the Olympic Winter Games after all. Couric has hosted three previous Games for NBC: in Sydney, Salt Lake City, and Athens, so she might have known she … READ MORE ».

Blogging 150

Blogging 150

Melissa Agnes

JANUARY 24, 2018

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations are that they are memorable enough, in a negative way, that they can cause doubt in the minds of consumers.

Branding 145

Branding Brand Crisis Management Employee 145

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands.

Consumer 168

Consumer Branding Brand How To 168

Flack's Revenge

JANUARY 23, 2018

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. They make it possible to raise funds by minting a new digital currency while bringing your launch story to a wide audience. it is hard to understand the s

Privacy 120

Privacy Film Technology Enterprise 120

Communications Conversations

JANUARY 23, 2018

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. Paul?” Great question! So, I started thinking: Great question, but TOUGH question. Because, contrary to popular belief, there a lot of really talented, wonderful people to work with and for in this town.

Social Media 141

Social Media Media Marketing Leadership 141

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year.

Film 136

Film Local Leadership Radio 136

Prowly

JANUARY 24, 2018

How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for. The post 8 App Marketing Trends to Watch Out For in 2018 appeared first on Prowly Magazine.

Trends 128

Trends Marketing Mobile Tools 128

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. Why? In virtual reality, you have to stop someone and get them to put on a headset, goggles, or some other device. If you are successful in this somewhere other than just a tradeshow booth, the next problem is there is now a physical barrier between the virtual world and the real one.

Case Study 96

Case Study B2B Study Marketing 96

Steve Barrett on PR

JANUARY 26, 2018

From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.

Company 92

Company Reputation Communications 92

Communications Conversations

JANUARY 25, 2018

Earlier this week, the Twin Cities experienced the biggest winter storm we’ve seen in five years. 10+ inches of snow fell in many parts of the cities, crippling roadways and commuters. As a result, Minneapolis Public Schools and St. Paul Public Schools canceled school for the day on Tuesday. And, as you can imagine, social media was a big part of how these two districts got the word out about the cancellations.

Social Media 92

Social Media Media Marketing Case Study 92

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Die! Press release! Die! Die! Die! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Axia PR

JANUARY 26, 2018

Communication tips for what to do when your brand unexpectedly ‘catches fire’ and you need to calm consumers. This week, NBC’s “This Is Us” gave viewers an emotionally gripping episode that seriously tugged their heartstrings. It also sent many to their cupboards to dispose of a kitchen appliance that was the terrifying catalyst for one of the show’s biggest tragedies.

Social Media 90

Social Media Crisis Consumer Media 90

HMA Public Relations

JANUARY 22, 2018

Today’s #MediaMonday comes to us from Ozzy Mora, a digital multimedia journalist and social media producer for 12 News. Find out what kind of stories she's interested in! [Click below for more]. The post #MediaMonday – Ozzy Mora appeared first on HMA Public Relations.

Social Media 81

Social Media Publicity Media 81

Sword and the Script

JANUARY 23, 2018

He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He broke through and earned a role as a copywriter.

Marketing 68

Marketing Content Marketing Sports B2C 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. Just 17 months was all it took for Instagram’s popular stories feature to rise to the top, attracting over 500 million users daily. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018.

Instagram 68

Instagram Social Media Media Retail 68

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to.

Strategy 75

Strategy Media How To Infographics 75

Presspage

JANUARY 26, 2018

The company was founded in 1755 by Jean-Marc Vacheron, an independent watchmaker in Geneva, Switzerland. Today, it is a leading brand and its revamped Press Lounge is a testimonial for its heritage, innovation and style. Vacheron Constantin is one of Switzerland’s most luxurious manufacturers of prestige watches. Part of the Richemont Group, the exclusive watchmaker employs around 1,100 people worldwide.

Groups 60

Groups Company Brand Branding 60

Mark My Words

JANUARY 22, 2018

You might have missed the kerfuffle recently between the highly respected theatre critic, Lyn Gardner and Cirque Du Soleil. There was much debate about the Circus taking steps to stop the critic reviewing their new production. Evidently Ms Gardner found out she was uninvited from a press night. She had been approved to review the London outing of Ovo, at the Royal Albert Hall, pre-Christmas.

Social Media 60

Social Media Interviews Creativity Media 60

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead.

Fashion 60

Fashion Technology Trends Education 60

Beyond PR

JANUARY 25, 2018

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. . Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts. .

Marketing 67

Marketing Video Branding Brand 67

Axia PR

JANUARY 26, 2018

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end.

B2B 61

B2B Technology Company Enterprise 61

HMA Public Relations

JANUARY 23, 2018

Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]. The post Advertorials Are Not Dead appeared first on HMA Public Relations.

Publicity 58

Publicity 58

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

JANUARY 25, 2018

There’s no denying that we are extremely proud of our wonderful team, and it goes without saying that when they do something extra special we like to shout out about it! One of our newest recruits, account executive Katie Rattigan, has recently gained a rather impressive ‘first’ from her ‘PR and strategic communications’ Master’s degree. Within this degree, Katie undertook a module titled ‘PR Skills’ which was in partnership with the CIPR.

Creativity 48

Creativity Construction Corporate Pitching 48

Solo PR Pro

JANUARY 23, 2018

Once you have launched a new client, you inevitably fall into a groove. You have meetings and discussions, and work gets done. You report on results and outline next steps. The interactions are pleasant and as time goes on, you and the client master the art of working together to achieve objectives. However, in the day-to-day don’t miss the opportunity to have conversations that continue to demonstrate your value as a strategic consultant and create deeper relationships with your clients.

International 49

International Internal Meeting Analysis 49

Axia PR

JANUARY 25, 2018

3 tips for using an unexpected event to earn positive media coverage. Football fans across the nation found themselves riveted last week by a digit. It was a strange deflection from the anticipated rivalry set to play out this past weekend as the New England Patriots took on the cinderella Jacksonville Jaguars. A thumb stole center stage. What does a thumb have to do with public relations you may ask?

Publicity 61

Publicity Media 61