Prowly
SEPTEMBER 27, 2023
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […] The post Best ChatGPT Prompts for Public Relations appeared first on Prowly Magazine.
5W PR
SEPTEMBER 27, 2023
Holiday marketing is crucial for businesses. It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. But planning for holiday marketing takes time. To have a successful campaign, companies must start early. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.
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Prowly
SEPTEMBER 25, 2023
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […] The post What is Advertising Value Equivalency in PR?
Business Wire
SEPTEMBER 29, 2023
Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2023
It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
SEPTEMBER 27, 2023
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance.
Agility PR Solutions
SEPTEMBER 24, 2023
You’ve got a killer idea and a creative startup pitch. Yet, there’s one looming challenge: securing funding to lift your startup off the ground. Many entrepreneurs face the same uphill battle. The competition for investor attention is fierce. Imagine you’re in a room full of entrepreneurs, all pitching to the same investors. You’re not just […] The post 10 pro tips for using PR to achieve startup funding success appeared first on Agility PR Solutions.
The Resolution Blog
SEPTEMBER 28, 2023
Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […] The post How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals appeared first on PR Resolution — by CoverageBook.
PR for Anyone
SEPTEMBER 27, 2023
The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
SEPTEMBER 26, 2023
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving. While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media
Agility PR Solutions
SEPTEMBER 25, 2023
Since Gen Zers are pure digital natives, and much of their communication happens on devices, it seems logical that some of this group would have some awkwardness in face-to-face situations with real people—like at work. Throw a global pandemic in the mix that cut them off entirely from people—at a key social-development stage of life […] The post Although outspoken about employer expectations, Gen Z workers admit to social discomfort—here’s how that can be a company opportunity appeared fi
Stern + Associates
SEPTEMBER 28, 2023
When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Evolutions in artificial intelligence and the Internet of Things (IoT) promise organizations a more efficient tomorrow, but at the same time, an unsuspecting click could lead to disaster. As the landscape of cyber threats widens, Stern Speakers & Advisors offers organizations insights from the foremost cybersecurity experts in the field.
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and di
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
SEPTEMBER 24, 2023
The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!
Agility PR Solutions
SEPTEMBER 25, 2023
The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed. As we venture into the future, the dynamics of SEO are set to evolve, driven by technological advancements, changing user behaviors, and search engine algorithms that are becoming increasingly […] The post The future of SEO: 11 predictions and trends to watch for appeared first on Agility PR Solutions.
HMA Public Relations
SEPTEMBER 25, 2023
Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Forbes Sally is in charge of public relations at a small firm. She loves her work, but there’s a small problem: It seems like competitors are always moving more quickly than she is. It’s almost like they’re able to read publishers’ minds! Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Wadds Inc.
SEPTEMBER 27, 2023
Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.
Agility PR Solutions
SEPTEMBER 28, 2023
As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It’s a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with multiple clients vying for attention, tight deadlines, and unexpected crises […] The post 4 tips for busy PR pros for optimizing productivity and tracking time management appeared first on Agility PR Solutions.
HMA Public Relations
SEPTEMBER 26, 2023
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Medium There seems to be something in the air right now. I’m not sure what it is. I mean, it’s spring: we survived winter. The weather is lovely — we haven’t yet achieved the summer swampiness that is DC (and NYC isn’t a whole lot better). But still, somehow, something seems … off. And it’s not just not me. I’ve spoken to enough of my entrepreneur/startup tribe in the past few weeks to know there’s something going on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stern + Associates
SEPTEMBER 29, 2023
Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? McKinsey? Exxon? Your local hospital? Your bank? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others.
Agility PR Solutions
SEPTEMBER 26, 2023
In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one million Twitter followers as the reason why […] The post 5 tips for managing your brand influencer strategy appeared first on Agility PR Solutions.
HMA Public Relations
SEPTEMBER 28, 2023
Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Fast Company If your distributors or customers won’t pay you market rates, it is time to make a change. Q. I am a service provider working as part of a larger consortium. I am getting guaranteed work from a channel partner at 50% below my normal rate. Demand for my service is very high, and I turn down lots of business. What should I do?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
OnePitch
SEPTEMBER 28, 2023
Brit Morse is an Associate Editor at Inc. and covers the worlds of HR, public policy, and legal affairs for both the print edition of Inc. Magazine and Inc.com.
Agility PR Solutions
SEPTEMBER 24, 2023
In today’s rapidly evolving business landscape, sustainability has become a non-negotiable factor for success. Beyond environmental responsibility, it’s the key to maintaining a positive brand reputation. The demand for eco-conscious practices is growing among consumers and stakeholders. This article delves into five vital sustainable practices that not only contribute to a greener future but also […] The post 5 sustainable practices every business should implement today appear
HMA Public Relations
SEPTEMBER 27, 2023
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
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