Sat.Oct 01, 2022 - Fri.Oct 07, 2022

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.?

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Reaching Latinx Audiences: 6 Reasons to Connect with this Influential Community | Business Wire Blog

Business Wire

During National Hispanic Heritage Month (HHM), from?September 15 - October 15, the United States honors and recognizes the many cultural and societal contributions of Hispanics/Latinx. This year’s Month Observance Theme is: "Unidos: Inclusivity for a Stronger Nation.” The theme encourages everyone to ensure that all voices are represented and welcomed.

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Perception of PR value soars amongst business leaders

Stuart Bruce

The PRCA (Public Relations and Communications Association), the world’s largest PR professional body, has published a new study highlighting the important role public relations and … © Stuart Bruce - Perception of PR value soars amongst business leaders was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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5 types of workplace conflict—and how to deal with them

Agility PR Solutions

Employees face different types of workplace conflicts due to opposing ideas, personalities, beliefs, and disagreements. Disputes in the workplace are natural, as employees have different backgrounds and perspectives. The reason behind conflicts can be due to employees not following directives of superiors, non-cooperation, bypassing information, bullying, anger, and ineffective communication in an organization.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Social listening metrics & KPIs: What (and how) to track

Awario

Can you use social listening metrics for the evaluation of your business performance? Yes! Here is how social listening metrics can be matched to vital business KPIs.

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The Downside of Experience in Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game.

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The power imbalance in the public relations pitch process

Stephen Waddington

A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets.

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Coffee with a Journalist: Toby Bochan, CoinDesk

OnePitch

Our guest joining us today on Coffee with a Journalist is Toby Bochan from CoinDesk. Toby is the managing editor of Learn and educational content at CoinDesk. Click below to follow Toby Bochan on Twitter and LinkedIn. During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Crenshaw Team ‘Retreats’ To Washington D.C.

ImPRessions - Crenshaw Communications

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.

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4 smart tips for startups to leverage PR for success

Agility PR Solutions

Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post, we will discuss five tips for startups to leverage PR for success. […]. The post 4 smart tips for startups to leverage PR for success appeared first on Agility PR Solutions.

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3 Things Triathlons Taught Me About Running My PR Business

PRSay

I started my PR firm in 1992. At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I had to learn all these skills while I serviced my clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. I started with running, which then morphed into triathlons.

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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Crenshaw Team ‘Retreats’ To Washington D.C.

ImPRessions - Crenshaw Communications

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.

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Two-thirds of Latina influencers feel underrepresented in marketing campaigns

Agility PR Solutions

Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer marketing space, where 68.6 percent of Latinas feel they are not fairly represented, according to newly released […].

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5 things for your immediate PRWeek to-do list

Steve Barrett on PR

The next eight days are super-important on the PRWeek calendar – make sure you have all your ducks in a row regarding the PRWeek Awards, PRDecoded, Purpose Awards and other brand milestones.

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4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. Tune in to learn more!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elevate Your Fall Reading List With These New Books

Stern + Associates

In a variety of just released and upcoming books, our clients are taking on topics as diverse as the organizational resilience that comes out of exceptional leadership, especially in crises, a timely update about Vladimir Putin’s geopolitical influence, and insights into just how consequential the process of picking a president is. Written by leading experts in their respective fields, our fall book list serves as a valuable resource to any leader seeking new ways of approaching this unpredictab

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Why having a good reputation is so important—and how to improve yours

Agility PR Solutions

What does it take to make a successful business? Well, there are a number of things. You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. Reputation can make or break the best of […]. The post Why having a good reputation is so important—and how to improve yours appeared first on Agility PR Solutions.

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The Influencer Top 10: Leeds

Prohibition

Influencer marketing is a really powerful tool that should be considered for any social media strategy. Not only is it a great way for brands to connect with their target audiences for brand awareness, it can also lead to conversion for a product or service. As we’re incredibly proud to be a Yorkshire based team, we wanted to share some of our favourite Leeds based influencers that are producing quality content and have wonderful feeds.

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Be certain, be specific and be clear: milestone judgment for liquidated damages

Practical Law Construction

Recent case law has shown how careful parties need to be when drafting a liquidated damages (LDs) regime. The case of Buckingham Group Contracting Ltd v Peel L&P Investments and Property Ltd provides yet another example of what can happen if there is any ambiguity in the drafting. This blog takes a closer look at this case. What happened? Buckingham was engaged by Peel under an amended JCT Design and Build contract, 2016 Edition to design and construct certain aspects of a plant for manufact

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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National Disability Employment Awareness Month Initiative

Stern + Associates

Honoring a Legacy. October is National Disability Employment Awareness Month. I’ve been given a wonderful opportunity to contribute to the mission of the NJ Commission for the Blind and Visually Impaired, presenting a program of best interviewing tips to the community they serve. This is particularly meaningful for me because it is a way to honor my father-in-law Paul Brownstein’s legacy.

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Fast food brands still not delivering results in brand intimacy—which brands lead?

Agility PR Solutions

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].

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A love letter to the Minneapolis Star Tribune

Communications Conversations

I know I’m a dinosaur. I’m one of the few every day hard copy subscribers of a newspaper in America. Specifically, we subscribe to the Minneapolis Star Tribune–one of just 103,000 people to do just that (probably less, I couldn’t find the exact number of 7-day-a-week subscribers). To be clear, this is not a cheap proposition.

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No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published

Garrett Public Relations

Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You talk with your client and come up with a story idea you just know will blow the right journalist away. You even … No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published Read More ».

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Write a Good Press Release: 5 Mistakes to Avoid

PR Fuel

Writing press releases can become tedious after your hundredth time which can result in bad writing. It’s always good to reevaluate your writing process now and then so things stay fresh. Did you know that millennials are 247% more likely to be influence. Read More The post How to Write a Good Press Release: 5 Mistakes to Avoid appeared first on eReleases.

Writing 105
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5 most important soft skills every PR professional should have

Agility PR Solutions

Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Possessing these talents and the knowledge you’ll acquire in school can really set you apart in the PR industry. So let’s find […].

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What PR Pros Dislike About Old-School PR Software

Prowly

It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows […]. The post What PR Pros Dislike About Old-School PR Software appeared first on Prowly Magazine.

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