Sword and the Script
JULY 16, 2024
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.
Business Wire
JULY 18, 2024
Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product , announcing a partnership , or managing a crisis , your press release should be succinct, persuasive, and engaging enough to grab the attention of journalists and your intended audience.
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Remote PR Jobs
JULY 19, 2024
Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. This guide outlines a range of effective strategies and platforms where you can find clients eager for your PR services.
Agility PR Solutions
JULY 16, 2024
Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PRSay
JULY 19, 2024
“Olympic athletes, they’re just like us!” Believe it or not, this thought actually crossed my mind as I watched 16-year-old gymnast Hezly Rivera’s powerful beam routine in the U.S. Olympic team trials, though not in the way you think. (I can’t even do a cartwheel, let alone a side aerial!). After all, stepping up to the podium isn’t the only thing PR professionals have in common with world-class athletes.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
JULY 17, 2024
Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates. The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?
Agility PR Solutions
JULY 14, 2024
You can significantly improve your conversion rates by using social proof. Studies show that 88 percent of consumers trust user reviews just as much as personal recommendations. You can build trust and credibility with your potential customers by displaying customer testimonials, reviews, ratings, and endorsements. Social proof reduces customers’ risk and encourages engagement, ultimately leading […] The post 9 ways to use social proof to increase your conversions appeared first on
HMA Public Relations
JULY 15, 2024
Amanda Herrera joins us for a #MediaMonday update to share her new role at Arizona's Family. Find out more on the show that features tastemakers, athletes, and celebrities in Arizona and beyond. Read more!
Notified
JULY 18, 2024
Managing both press release distribution and regulatory filings can be overwhelming. But did you know GlobeNewswire by Notified simplifies time-consuming processes with comprehensive services?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Axia PR
JULY 14, 2024
To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority. As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.
Agility PR Solutions
JULY 17, 2024
Public relations and email marketing are both powerful tools in any business’s arsenal. But they don’t come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your audience. That effectiveness comes when you make your messaging […] The post 5 ways to use email marketing for public relations appeared first on Agility PR Solutions.
HMA Public Relations
JULY 18, 2024
Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.
Notified
JULY 17, 2024
“We have to stay up to date on the conversation about financial services and what’s going on out there [in the media]. We have to make sure what’s being said is accurate and what’s being conveyed is proper.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
OnePitch
JULY 18, 2024
One thing we learned in our time in Miami for OnePitch Summer Tour , was that it is hot and humid there, making for some sweltering climate. As a result, we can understand why so many folks spend time by the water here, whether that's the beach or poolside! We loved getting to know so many familiar and new faces in Miami, and wanted to know as we're in the thick of summer.what are some beach essentials these Miami PRos won't be found without?
Agility PR Solutions
JULY 17, 2024
SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s ability to rank and attract organic traffic. Here’s five effective […] The post Driving traffic: 5 tips for maximizing reach through social media and SEO appeared first on Agility PR Solutions.
Landis PR
JULY 15, 2024
By Brianne Miller Recently, Landis worked with long-time client Save the Redwoods League (STRL) to amplify an event that’s usually behind the scenes…way behind the scenes. Photo courtesy of Pixabay General Sherman, the world’s largest tree – a celebrity! – is located in Sequoia & Kings Canyon National Park. STRL aimed to raise awareness about the importance of giant sequoia health in relation to climate change, just ahead of California’s fire season.
Bianchi Biz Blog
JULY 15, 2024
I’m senior editor at SME Media. I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now? Anything manufacturing related, of course. The manufacturing sector continues to face a shortage of skilled labor but is also full of innovation.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Reputation Us
JULY 18, 2024
In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation. One of the juiciest examples — Apple—a company that successfully embraces prioritizing both customer and staff satisfaction. Apple understands that its reputation is an asset that requires ongoing maintenance.
Agility PR Solutions
JULY 17, 2024
Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements, influencer marketing thrives on the authenticity and relatability of influencers, who often specialize in niche areas such as fashion, beauty, […] The post Maximizing the impact of influencer marketing on consumer behavior appea
Culpwrit
JULY 13, 2024
It’s safe to say that anyone who knew Chuck Ebeling loved him. His positive disposition and can-do spirit inspired his teams and those of us lucky to call him a friend. So, the Chicago PR community this week mourns his passing. Chuck and I last got together in his beloved adopted hometown of Lake… Continue reading Remembering Ebs: Charles “Chuck” Ebeling The post Remembering Ebs: Charles “Chuck” Ebeling appeared first on Culpwrit.
Notified
JULY 15, 2024
Learn how our expert team makes sure your press releases are accurate and timely.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Us
JULY 18, 2024
In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation.One of the juiciest examples Applea company that successfully embraces prioritizing both customer and staff satisfaction. Apple understands that its reputation is an asset that requires ongoing maintenance.
Agility PR Solutions
JULY 15, 2024
If you’re reading this, you probably know what a blog is. After all, you’re reading one right now. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and digital strategists can’t get enough of them. But have you heard of […] The post 5 things you need to know about microblogging in content marketing appeared first on Agility PR Solutions.
5W PR
JULY 18, 2024
The cyber tech industry is a dynamic force that’s shaping today’s world. With increasing reliance on technology, the threat of cyberattacks grows with each passing day. In this digital battlefield, cybersecurity companies serve a crucial role in safeguarding information and infrastructure. Yet, their success hinges on more than just technical expertise.
Steve Barrett on PR
JULY 16, 2024
Tree Paine, Taylor Swift’s publicist, leads the way as the biggest movers and shakers in the PR industry are profiled.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stern + Associates
JULY 19, 2024
For years, organizations have made sustainability pledges. Now, stakeholders increasingly expect action over promises. Discover three of our top global climate change experts who are helping leaders across sectors create practical strategies that can protect the planet in truly impactful ways – while growing businesses. Watch: Sustainability Playlist on YouTube Karthik Ramanna | Oxford Professor and Inaugural Director of the Master of Public Policy Program; HBR McKinsey Award-Winning Expert on
Agility PR Solutions
JULY 14, 2024
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to eliminating cookies, new research from digital experience platform provider Optimizely reveals that nearly all […] The post The way the cookie crumbles: With Google about to eliminate cookies, virtually all marketers feel unprepared fo
5W PR
JULY 16, 2024
The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.
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