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As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome.
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant. Consumer habits and tastes will shift, and, when they do, what happens to what’s hot […].
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. . Maybe you bought what was supposed to be an “all-in-one” solution that actually requires you to go outside the platform to track specific media types, or maybe you have tr
In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following, usually on social media, and they are willing and able to leverage that following to benefit a brand […].
In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following, usually on social media, and they are willing and able to leverage that following to benefit a brand […].
Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought.
In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . You might be wondering what practical takeaways you can apply to your own business to make sure you meet or exceed the benchmarks presented.
February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. Woodson sought to overcome.
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
People inside and outside the military are constantly fascinated with Special Operations Forces (SOF). People love the high-tech equipment, silent weapons, dangerous scenarios, and thrilling missions. Any military force can have great weapons, great equipment, and great physical fitness and remain unsuccessful. What makes SOF soldiers successful is their teamwork, planning, and leadership skills that are […].
Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months.
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How the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data.
When I learn there’s a winter storm in the forecast , I think of something one of my Inner Circle members would often say in the face of a foreboding forecast. She got the idea after she emailed a coworker in her company’s Washington, D.C. office. She wanted to let him know she was thinking of him and his family as a storm approached the area and hoped they’d be OK.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did not include information […]. The post What’s the difference between a case study and a testimonial?
City A.M. announces multiple changes to their editorial team, Beth Neil takes a sabbatical from Fabulous, and Michael Holder has been promoted to Deputy Editor at BusinessGreen.
So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people agree that if you want to improve your success in a given field, following industry thought leaders and learning from them is good practice and helps us to understand what makes them successful.
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Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I just read that 2020 is the Decade of Truth. And I think that says a lot for you know, what we’ve gone through with all the fake news and not authentic people and it’s really important that the content that you […].
I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest phrases in social content marketing. But, after I saw this post, I decided to amend that headline. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close!
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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