ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome.

Crisis 323

Crisis Crisis Management Data Radio 323

Ronn Torossian

FEBRUARY 3, 2020

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant. Consumer habits and tastes will shift, and, when they do, what happens to what’s hot […].

Marketing 221

Marketing Consumer Media Strategy 221

Cision

FEBRUARY 5, 2020

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

Crisis 395

Crisis Crisis Communications Brand Branding 395

Cision

FEBRUARY 6, 2020

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage.

Fashion 156

Fashion Report How To Blogging 156

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. . Maybe you bought what was supposed to be an “all-in-one” solution that actually requires you to go outside the platform to track specific media types, or maybe you have tr

How To 106

How To Media Radio Print 106

Business Wire

FEBRUARY 3, 2020

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought.

Report 331

Report Brand Branding Communications 331

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . You might be wondering what practical takeaways you can apply to your own business to make sure you meet or exceed the benchmarks presented.

Data 273

Data Study Social Media Analysis 273

Cision

FEBRUARY 6, 2020

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

Internal 216

Internal International 216

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months.

Trends 182

Trends Privacy Technology Data 182

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

FEBRUARY 3, 2020

February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. Woodson sought to overcome.

Publicity 218

Publicity Leadership Groups Creativity 218

Agility PR Solutions

FEBRUARY 3, 2020

People inside and outside the military are constantly fascinated with Special Operations Forces (SOF). People love the high-tech equipment, silent weapons, dangerous scenarios, and thrilling missions. Any military force can have great weapons, great equipment, and great physical fitness and remain unsuccessful. What makes SOF soldiers successful is their teamwork, planning, and leadership skills that are […].

Leadership 191

Leadership Analysis Trends Publicity 191

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Share Tweet Share. 1. Weber Shandwick. @WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Steve Barrett on PR

FEBRUARY 7, 2020

The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.

Reputation 173

Reputation Brand Branding Communications 173

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

NewsWhip

FEBRUARY 7, 2020

How the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data.

Journalism 163

Journalism Viral Writing Report 163

Agility PR Solutions

FEBRUARY 4, 2020

Imagine you’ve created what feels like a perfect video for your social network of choice. The piece is simple yet compelling. It’s totally “on-brand” with the rest of your content, and your message shines through in every frame. You know you’ve made all the right choices—including making a social video in the first place!

Video 170

Video How To Brand Branding 170

Cision

FEBRUARY 4, 2020

City A.M. announces multiple changes to their editorial team, Beth Neil takes a sabbatical from Fabulous, and Michael Holder has been promoted to Deputy Editor at BusinessGreen.

Media 136

Media Blogging 136

PR for Anyone

FEBRUARY 7, 2020

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I just read that 2020 is the Decade of Truth. And I think that says a lot for you know, what we’ve gone through with all the fake news and not authentic people and it’s really important that the content that you […].

How To 130

How To Publicity 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

FEBRUARY 5, 2020

When I learn there’s a winter storm in the forecast , I think of something one of my Inner Circle members would often say in the face of a foreboding forecast. She got the idea after she emailed a coworker in her company’s Washington, D.C. office. She wanted to let him know she was thinking of him and his family as a storm approached the area and hoped they’d be OK.

Media 154

Media Pitching Media Relations Communications 154

Agility PR Solutions

FEBRUARY 6, 2020

“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did not include information […]. The post What’s the difference between a case study and a testimonial?

Case Study 151

Case Study Study Strategy Analysis 151

Communications Conversations

FEBRUARY 6, 2020

I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest phrases in social content marketing. But, after I saw this post, I decided to amend that headline. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close!

Content Marketing 127

Content Marketing Marketing Writing Data 127

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people agree that if you want to improve your success in a given field, following industry thought leaders and learning from them is good practice and helps us to understand what makes them successful.

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

FEBRUARY 4, 2020

Megan Boyanton joins Bloomberg News, Mark K. Matthews is promoted at Climatewire, Rachael Ray Every Day debuts new look and much more.

Media 120

Media Blogging 120

Agility PR Solutions

FEBRUARY 2, 2020

Public relations is the skill of building a relationship between a business or organization and its clientele and prospects. PR is needed to improve communications with the media, to spread good information about an individual or business and reduce misinformation that is often spread around. Your PR team may seem to work optimally, but there […].

Communications 123

Communications Publicity Media 123

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its success to an aggressive public relations campaign that has made drinking Coke akin to apple pie, baseball and other American “brands.

Brand 109

Brand Branding Publicity Consumer 109

Buzzstream

FEBRUARY 6, 2020

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality ? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.

Travel 119

Travel Data Survey Analysis 119

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

FEBRUARY 6, 2020

J. Patrick Coolican joins the Minnesota Reformer as EIC, Dave Kim shifts roles at The New York Times, and much more.

Report 120

Report Media Blogging 120

Agility PR Solutions

FEBRUARY 5, 2020

Today’s lightning-speed marketplace has made shopping, browsing, comparing and reviewing products and brands easier than ever—and as a result, consumes have become more unreliable brand advocates. In fact, traditional brand loyalty has been thought to be on the edge of extinction in the modern environment—but new research from engagement and loyalty research firm Brand Keys […].

Study 116

Study Brand Branding Consumer 116

Sword and the Script

FEBRUARY 1, 2020

The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising.

Sports 110

Sports Advertising Advertising Survey 110