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This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on April 28, 1967 because of his opposition to the war in Vietnam, he became one of the first cultural influencers before the introduction of social media as we know it today. […]. The post WHAT IS A CULTURAL INFLUENCER?
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV. From GMA to CNN or Fox Business, a solid broadcast appearance packs a punch.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the sentiment of coverage becomes really useful.
One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.
One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, Onclusive’s Global Sentiment Analysis leverages artificial intelligence to deliver automated insights around the tone of earned media coverage.
In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel. Here, we will expand on that information to help you use these new voices to enhance your brand strategy.
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columb
I was in a meeting recently where a peer started making a point I disagreed with. It quickly became clear that he relished playing a contrarian role. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers? The first question brand managers should answer is “which sort of social media […].
What is sustainability? Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.” Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. The post 3 Core Elements of a Sustainable Content Strategy appeared first on Prowly Magazine.
We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […]. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook.
Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications.
In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term ‘attribution’ has come […].
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced last week that his firm would make investment decisions with environmental sustainability as a core goal, a move […].
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
“What should our hash tag strategy be?” It’s a question I get from clients at least a few times a year. And, it’s one that’s usually met with a swift response. “We don’t need one.” Not really. Not in the sense most people are thinking about. Not in 2020. Your time and energy is better spent elsewhere. I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use s
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about – Is your story shareable? Is it something that the media can put out there, and there’s a chance that it could go viral and will be shared by lots of people? One of my […].
By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone. Or rather, that we are all responsible for making our own luck. “Every […]. The post The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton appeared first on culpwrit.
The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of the new year’s groundbreaking trends. Trends help generate new […]. The post 3 social media trends to get excited about in 2020 appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Announcing a new PR award scheme because it’s an area in which the industry is undeserved. You’ll undoubtedly have suggestions for categories. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. I’ve set out the categories below with a little help from Ryan Wallman.
TI Media has additions to the Life & Style team, Kirsty Tyler joins EVENT as Assistant Editor, Citywire Wealth Manager makes Loukia Gyftopoulou News Editor and GLAMOUR has a new Commerce Writer.
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility. Business Dictionary defines CSR as a company’s sense of responsibility […].
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Research shows that telecommuters can save at least $2K and often more than $7K. In addition to letting you avoid the stench of Payroll Stan’s microwaved fish, working remotely (like from home) can save employees a ton of time and money. According to research from The Ladders , MarketWatch , and other sources , employees really want to work from home.
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