Deirdre Breakenridge
FEBRUARY 26, 2018
A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It was for the kids. A fad. Plus, people would use this opportunity to backslash brands, right?
ImPRessions - Crenshaw Communications
FEBRUARY 26, 2018
Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it to temporarily close most of its 900 restaurants in England and Ireland.
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Melissa Agnes
FEBRUARY 26, 2018
Image: Nestor Rizhniak | Shutterstock. I was recently asked the following question by a professional who follows my work: Does my organization need to be crisis ready even though we aren’t a huge brand? This is an important question, as it often leads to push-back from management when those who know the organization isn’t crisis ready attempt to gain the necessary buy-in to become crisis ready.
Ishmael's Corner
FEBRUARY 27, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
FEBRUARY 28, 2018
In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 26, 2018
Okay, Yorkville Advisors LLC and its founder/CEO Mark Anthony Angelo don’t actually have the superhero cape, but when it comes to working with public equities and providing private investment funds … well, you could say it’s their super power. Yorkville is based in New Jersey as a privately-held fund with four funds currently with more than $1 billion in assets, though he began with just one fund in 2001.
PRSay
FEBRUARY 27, 2018
The virtues of silence have long been recognized. The popular saying “speech is silver but silence is golden” may date back to ancient Egypt. It probably means that in some circumstances the less you say the better it is. I can imagine that when you are in the company of strangers, discretion would be more appropriate than indiscretion. Keeping a secret can be a form of silence that is highly ethical.
Prowly
FEBRUARY 28, 2018
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment. The post How to Generate Publicity to Attract More Investors for Your Startup appeared first on Prowly Magazine.
Melissa Agnes
MARCH 2, 2018
Image: Konontsev Artem | Shutterstock. As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand. This means that choosing your lens, and empowering your teams to have and act through the right lens, is essential in building brand invincibility.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Presspage
MARCH 2, 2018
Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833.
Communications Conversations
MARCH 2, 2018
As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. It’s part of my job. Meeting new people benefits me in many different ways. The person I’m having coffee with could be a: 1) Potential referral source or client. 2) PR Rock Star I feature on this blog. 3) Candidate for one of two Mastermind groups I run. 4) Potential speaker for the Talking Points Speaker Serie
Shift Communications
FEBRUARY 26, 2018
In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length of Tweets Expanding.
PRSay
FEBRUARY 28, 2018
Having attended Black History Month events during February and listening to a variety of African-American leaders and friends in the PR industry, I came away feeling both inspired by them, and not at all satisfied with the state of Diversity and Inclusion in PR and in PRSA. I’m referring to D&I in all its facets: race, ethnicity, gender, religious beliefs, nationality, age, sexual orientation, physical and mental ability, and more.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
NewsWhip
FEBRUARY 28, 2018
Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […]. The post Five things to remember when building social media groups appeared first on NewsWhip.
PR News
FEBRUARY 26, 2018
As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.
Axia PR
FEBRUARY 28, 2018
How to benefit from marketing and PR strategies. The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.
PRSay
MARCH 1, 2018
At its core, the Academy Awards are about celebrating the finest work in a given year of movies. But the actual presentation itself is anchored by the acceptance speeches, where viewers get to see celebrities at their most candid and real. These speeches often end up become some of the most unforgettable moments in a performer’s career; for instance, you may not recall Sally Field’s whole filmography or even the 1984 film “Places in the Heart,” for which she won a Best Ac
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
MARCH 1, 2018
PR has been the backbone of getting information in front of the eyes of the public and helping companies keep the reputation they want to keep for a considerable time now. We look at how social data could bring even more insight into the industry. PR is still a crucial industry for companies and there […]. The post How social data is revolutionizing earned media appeared first on NewsWhip.
Critical Mention
MARCH 1, 2018
Yes, it’s that time of year again. Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. But what lessons can communications and PR pros learn from the event?
Steve Barrett on PR
MARCH 1, 2018
Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.
PRSay
FEBRUARY 28, 2018
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company. Our intrepid colleague still doesn’t know why the reporter called her , but she tracked it down anyway.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Beyond PR
MARCH 1, 2018
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. “How many people saw our news?” Or, “How many people had the potential to see our news?” These are questions that enterprise marketers and their communications agencies have been asking for generations.
Prakkypedia
MARCH 1, 2018
Or: how to begin your crisis communications plan in five minutes. This year I’ve signed on several new clients (welcome aboard, all!) and along with devising happy new PR plans together, I’ve been turning us towards darker thoughts. Like: what could possibly go wrong in your organisation? And what would you say if things did? It’s all about developing a crisis communications plan, one of those super-useful tasks we should all undertake, but somehow don’t get around to.
Steve Barrett on PR
MARCH 2, 2018
Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.
PRSay
FEBRUARY 27, 2018
From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
FEBRUARY 27, 2018
As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month.
Sword and the Script
FEBRUARY 27, 2018
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings.
Beyond PR
FEBRUARY 27, 2018
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Each influencer type requires a different strategy to leverage, so keep that in mind. Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers.
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