Deirdre Breakenridge

MARCH 14, 2018

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. Aside from the typical teaching, research, and service that most college professors do, I am probably one of the most unconventional professors in every possible way.

Education 224

Education Community Social Media Energy 224

Ronn Torossian

MARCH 15, 2018

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress. Although they might be responsible for leading a team, they also have the pressures of performance metrics and expectations to live up to.

Leadership 207

Leadership Blogging Agency Strategy 207

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators.

Trends 199

Trends Corporate Employee Analysis 199

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company. In a world where there are etiquette guides for almost any situation, it should not be a surprise that a communication tool such as social media, which has such a cultural impact, also comes w

Social Media 161

Social Media Mobile Media Video 161

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Melissa Agnes

MARCH 13, 2018

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness.

Crisis 179

Crisis Crisis Management Branding Brand 179

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Ideally, the PR team handling your account is doing this on a regular basis (90 to 120 days or more often), but once the New Year’s rush is over, the second quarter offers an opportuni

Analytics 130

Analytics Pitching International Internal 130

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. He says: The brand managers who are best at their jobs are data driven from the start.

Facebook 113

Facebook Social Media Analytics Blogging 113

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it.

Measurement 107

Measurement SEO Policies Reputation 107

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

MARCH 16, 2018

The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.

Industry 121

Industry 121

Communications Conversations

MARCH 15, 2018

Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds. Bots. By now, you probably read the New York Times piece calling out Devumi and a long list of celebrities who bought Twitter followers over the years.

Social Media 83

Social Media Marketing Media Instagram 83

Critical Mention

MARCH 12, 2018

Ah, the Ides of March are upon us. The date of March 15 carries a doomsday connotation, ever since Shakespeare penned the phrase, “Beware the ides of March,” in his classic play Julius Caesar. While we needn’t fear this date, in the spirit of the “Ides of March,” let’s look at some common PR pitfalls that can doom your efforts. 1. Failing to plan ahead.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Shift Communications

MARCH 15, 2018

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. On that call you review relevant reporters with the client and walk through relevant topics/trends that will catch the reporter’s attention, making sure to provide strong recommendations for a successful PR program.

Analysis 79

Analysis Trends Leadership SEO 79

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR News

MARCH 14, 2018

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson Monday. While a burning question is why did a secretary of state who allegedly called his boss a “f*^&#%$ moron!” during… Continued.

Blogging 75

Blogging Communications Brand Branding 75

5W PR

MARCH 12, 2018

By: Jacolyn, Account Director. To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overa

Video 68

Video Mobile Consumer Advertising 68

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. According to a recent BuzzSumo report , social sharing has been cut in half since 2015.

Facebook 68

Facebook Instagram LinkedIn Energy 68

Beyond PR

MARCH 13, 2018

Communicating great stories while influencing the public’s awareness and/or buying decisions has been the goal of every great communications strategy. Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Securing a story in a top-tiered publication is just one piece of the puzzle; understanding exactly how a story resonates with your targeted audience and drives business results has been

Media 75

Media Consumer Analytics Data 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Waxing UnLyrical

MARCH 15, 2018

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

Employee 74

Employee Crisis Corporate Social Media 74

Mark My Words

MARCH 16, 2018

The Express – 16th March 2018. Today’s bargain-savvy shoppers are increasingly hungry for the sort of discounts that can only be offered from soulless units in business parks rather than elegant Victorian buildings with sky-high rents and rates in prime locations. “Because we are time-compressed the experience of going shopping is no longer so pleasurable,” says brand guru Mark Borkowski.

Branding 60

Branding Brand 60

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.… Continue Reading → The post New research on corporate communications in an integrated world appeared first on STUART BRUCE.

Corporate 60

Corporate Communications Groups Report 60

Axia PR

MARCH 12, 2018

4 ways to ensure your public relations is working. A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.

Publicity 66

Publicity 66

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Inbound PR

MARCH 13, 2018

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies.

Education 63

Education Social Media Media Digital PR 63

Mark My Words

MARCH 12, 2018

The Guardian – 12th March 2018. Former president and first lady in advanced negotiations with streaming service, report says. Whatever the cost of the deal one thing is clear: it would be a television coup of gigantic proportions. “It’s a massive deal for both parties and the only thing we can also be sure of is that it will also involve a massive amount of money,” said the PR and branding expert Mark Borkowski.

Television 60

Television Report Branding Brand 60

Solo PR Pro

MARCH 13, 2018

Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business. By failing to do PR for yourself, you are missing out on important benefits. Treating yourself like a client allows you to reach the clients you want to have as well as experimenting with tactics that can be used to serve those clients.

Leadership 62

Leadership Case Study Video Writing 62

Axia PR

MARCH 16, 2018

Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and how your company can take advantage of this knowledge to boost your visibility and profits.

Company 48

Company Twitter Social Media Media 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MARCH 14, 2018

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places. The post Where Is The Qualified Workforce? appeared first on HMA Public Relations.

Education 47

Education Community Publicity 47

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. This was a quick trip for me, but one I was very excited to make. I am very, very grateful to Jennifer, Liz, Josie, and Tyler who all were advocating for me to be part of this event. I had a marvelous time and was able to take away a lot of great experiences and insights.

Education 44

Education Social Media Trends Media 44

Offleash

MARCH 13, 2018

Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Oh, and we’ve just learned the city will likely be welcoming its own hockey team in two years. Yup, Seattle is hot. Dubbed Silicon Valley North , I’d argue Seattle has a vibe and a charm all its own that has nothing to do with ‘the valley’.

Technology 40

Technology Real Estate Local Sports 40