Sword and the Script

APRIL 23, 2019

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

Presspage

APRIL 24, 2019

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value. But as regulators crack down on sponsored content and consumers grow evermore brand-savvy, influencer marketing is shifting from straightforward advertising to mutually-beneficial ambassadorship.

Marketing 104

Marketing Advertising Advertising Consumer 104

Deirdre Breakenridge

APRIL 23, 2019

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals.

Infographics 299

Infographics Journalism Television Education 299

Onclusive

APRIL 24, 2019

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.

Data 57

Data Measurement Technology Strategy 57

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Storytelling Marketing Consumer Blogging 218

Agility PR Solutions

APRIL 23, 2019

Just as brand and businesses are realizing the importance of putting customers at the core of their outreach strategies, organizations are increasingly aware of the need to move beyond mission statements and social impact programs to put humans at the center of their business strategies—in other words, to embrace the approaching business wave termed the […].

Enterprise 145

Enterprise Strategy Branding Brand 145

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. It’s a lovely thought – in what can be a bleak series – and really resonated with me, because the same attitude can be applied in PR.

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Local Newspapers Interviews Employee 128

Ronn Torossian

APRIL 22, 2019

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media?

Social Media 170

Social Media Media Facebook Strategy 170

PRSay

APRIL 25, 2019

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. If you want to improve how you conduct PR strategy, gain a seat at the management table and grow professionally, then make earning your APR in 2019 your next goal. Those three letters not only change how you work in public relations; it will also transform you personally and professionally.

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Study Course Case Study Local 128

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

APRIL 24, 2019

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable. That’s why I’m showing you fourof the latest trendsthat […]. The post 4 future-facing trends in marketing automation you need to know appeared first on Agility PR Solutions.

Trends 137

Trends Marketing Analysis Publicity 137

Muck Rack

APRIL 22, 2019

Media relations and email etiquette: Does every pitch warrant a response?

Media Relations 125

Media Relations Pitching Media 125

PR News

APRIL 25, 2019

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

Film 124

Film Brand Branding Marketing 124

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to dig into the r

Agency 120

Agency Pitching Energy Creativity 120

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

APRIL 24, 2019

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector. Besides how they use social media and consume media, Generation Z is shifting industries—and those changes offer a window into teen and young adult behavior that have implications across many categories. Teen-focused brand engagement agency […].

Industry 136

Industry Consumer Social Media Agency 136

Communications Conversations

APRIL 24, 2019

Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try. I’ll talk with just about anyone about this because so many solos gave freely of their time to help me out 10 years ago when I was making the move (maybe not always in-person, but I will share my advice somehow!).

Social Media 108

Social Media Meeting Groups Marketing 108

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. But, when you’ve got access to vast amounts of data, where do you start and how do you avoid falling into endless, fruitless rabbit holes?

Analytics 102

Analytics Google Case Study Data 102

Critical Mention

APRIL 26, 2019

Hello! My name is Ava and I am in 5th grade. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google. It takes a lot of smart people to run the company and here are a few of their stories.

Engineering 88

Engineering Sports Analytics Google 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

APRIL 25, 2019

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.

Consumer 118

Consumer Brand Branding Internal 118

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota).

Social Media 98

Social Media Brand Branding LinkedIn 98

Muck Rack

APRIL 23, 2019

This month in bad PR pitches

Pitching 86

Pitching 86

Brand24

APRIL 20, 2019

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis!

Analysis 81

Analysis Social Media Marketing Media 81

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

APRIL 25, 2019

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify. A classic model that influencer marketing follows is that the amount of pay an influencer receives should be equivalent to the amount of followers they have. […]. The post Fakes and posers—how to see through influencer fraud appeared first on Agility PR Solutions.

How To 110

How To Instagram Marketing Analysis 110

RH Strategic

APRIL 23, 2019

When you hear the word “intern,” you probably picture someone answering phones or getting coffee. Traditional internships are more focused on exposing young professionals to office work than on building real skills, and as a result most interns move on without gaining the experience they need to excel in a full-time position. But what if. Read More.

Internal 81

Internal International Company 81

Axia PR

APRIL 24, 2019

If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.

Marketing 80

Marketing Fashion Social Media Company 80

HMA Public Relations

APRIL 22, 2019

Today’s #MediaMonday comes to us from Jason Keil, a freelance writer whose work has been published in the Phoenix New Times, AZCentral.com, Phoenix Magazine and OnMilwaukee.com. He also co-hosts the podcast What The Fork. The post #MediaMonday – Jason Keil appeared first on HMA Public Relations.

Publicity 76

Publicity Media 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 22, 2019

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. But generating persuasive web content gradually—and at times immediately—makes your page pop. […].

Writing 97

Writing Web Print Analysis 97

Karwoski & Courage

APRIL 23, 2019

Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […].

Marketing 75

Marketing Communications Publicity 75

Muck Rack

APRIL 24, 2019

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

Corporate 72

Corporate Internal International Communications 72