Business Wire
MARCH 23, 2020
There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.
Ronn Torossian
MARCH 23, 2020
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. Some of the main objectives of this marketing strategy are: fostering customer loyalty and enhancing customer lifetime values (CLV). […].
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PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
MARCH 27, 2020
For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
MARCH 26, 2020
“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.
Deirdre Breakenridge
MARCH 24, 2020
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. At the same time, the way you’ve operated and shared information in the past, whether it was a month ago or even last week, will be different than how you
Cision
MARCH 24, 2020
In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.
The Proactive Report
MARCH 27, 2020
Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your customers and followers as you can.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
MARCH 21, 2020
In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the va
Business Wire
MARCH 27, 2020
Times like this clearly demonstrate what a special industry this is -- All of our 110 Member agencies are coming together to share best practices. During our daily HR leader call and weekly one for COOs/CFOs, the mission is to put competition aside and help each other through this crisis.
PRSay
MARCH 27, 2020
The COVID-19 crisis looms large in our personal and professional lives. We are in the midst of a global pandemic while also finding new ways of managing teams and businesses. After two weeks of working from home, I’ve accepted that remote work will be the new norm for the foreseeable future for many of us. But for business leaders, the question now becomes: Are we prepared to manage this crisis?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR for Anyone
MARCH 27, 2020
Hi everybody! It’s Christina Daves with this week's Get Famous Friday PR Tip. This week I want to talk about a drip campaign. Do you have a drip campaign so you are staying in front of your ideal journalist every single month? It's really important that you put something together. You're going to be pitching evergreen story ideas, which is part of your drip campaign.
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. Due to the internet, the playing field for artists and their marketing campaigns […]. The post Public Relations Strategy to Boost Art Marketing appeared first on.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the va
Agility PR Solutions
MARCH 22, 2020
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless shopping with Amazon—and they are fully embracing it. As a consumer brand, your job […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Brand24
MARCH 26, 2020
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or at least a new perspective. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the va
Agility PR Solutions
MARCH 25, 2020
As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last. New research from on-demand consumer insights platform Suzy, included in a recent presentation given […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Resolution Blog
MARCH 27, 2020
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]. The post Get Inspired With These 5 Examples of Top Brands Using Facebook in PR appeared first on PR Resolution — by CoverageBook.
ImPRessions - Crenshaw Communications
MARCH 26, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together.
Prowly
MARCH 23, 2020
A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach. Because pitching the right media contacts is crucial to getting press coverage, I covered everything you need to know about media […].
Agility PR Solutions
MARCH 25, 2020
When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when events are cancelled, travel is restricted and most people are working from home? The marketing […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MARCH 25, 2020
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […].
Muck Rack
MARCH 25, 2020
25+ companies engaging in social good during COVID-19
Cision
MARCH 27, 2020
Kristin Lim joins The Modesto Bee, Erica Goode in leadership role at InsideClimate News, and more.
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