ReimaginePR

JUNE 15, 2020

[link]. At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together

Social Media 177

Social Media Branding Brand Marketing 177

Ronn Torossian

JUNE 15, 2020

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by making the purchase. However, having good testimonials from others that have made the same purchase is […]. The post Using Testimonials and Reviews to Boost Marketing Efforts appeared first on.

Marketing 195

Marketing Agency Strategy Branding 195

Business Wire

JUNE 18, 2020

Public relations is the art of securing trust at scale. And one of the best tactics for B2B brands to achieve this is the customer press release.

Blogging 218

Blogging B2B How To Brand 218

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media – while powerful – can be difficult to manage. Your brand’s story might get told, but you won’t have control over how.

Strategy 273

Strategy Media Television Content Marketing 273

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

JUNE 18, 2020

How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.

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Business Wire

JUNE 16, 2020

In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

Blogging 329

Blogging Government Communications Publicity 329

Prowly

JUNE 17, 2020

Let me tell you a story. Some time ago I used to work for a quite well-known digital marketing tool. My colleague and I were on a mission of building relationships with influencers. To give you some context, at that time asking for a product review in exchange for access to a product was a […]. The post How to Build Relationships with Influencers from Scratch appeared first on Prowly Magazine.

How To 193

How To Tools Marketing Publicity 193

Cision

JUNE 16, 2020

Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar.

Communications 314

Communications 314

Steve Barrett on PR

JUNE 19, 2020

Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.

Analysis 197

Analysis Data Agency Report 197

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic.

Instagram 165

Instagram Groups Social Media Journalism 165

Agility PR Solutions

JUNE 14, 2020

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine Learning)—claim that it is only a matter of time. Once AI systems reach a […]. The post Why PR professionals cannot be replaced by AI and automation appeared first on Agility PR Solutions.

System 189

System Marketing Analysis Trends 189

Cision

JUNE 18, 2020

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for Pride (and beyond).

Blogging 207

Blogging Media 207

PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became another victim of racism and injustice, the world is focused on this renewed fight for civil rights and justice. Understandably, organizations — like many of our clients and partners — that are invested in the mission of improving lives and advocating for social change

How To 166

How To System International Internal 166

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR for Anyone

JUNE 18, 2020

The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists - my target market.

Television 130

Television Pitching Fashion Energy 130

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating. The firm’s global study, Don’t Stop, The […]. The post No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID appeared first on Agility PR Solutions.

Consumer 170

Consumer Branding Brand Crisis 170

Stephen Waddington

JUNE 15, 2020

COVID-19 is reshaping the agency landscape, media and the future of work. That includes my own. The new economic and working environment offers an exciting opportunity to build a new offer from scratch. I’ve set up a new professional advisory firm called Wadds Inc. After 18 months leading the team at Metia, it’s time for the next generation of leaders to step forward.

Crisis 146

Crisis Agency Communications Media 146

Cision

JUNE 19, 2020

The results are in for the Regional Press Awards 2019 organised by the Society of Editors. From a field of almost 700 entries, the winners and highly commended were announced today.

Media 120

Media Blogging 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Axia PR

JUNE 17, 2020

People want to share their ideas and be heard, and social media is how they fulfill that desire. Having access to various platforms is a valuable opportunity to listen to your audience and gain insight into their values and feedback. However, it’s not enough to simply have an account; you must know both the platform and your community to become a valuable and trusted resource to your audience.

Social Media 146

Social Media Media Resources Community 146

Agility PR Solutions

JUNE 18, 2020

Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with their audiences emotionally, and make sure they’re sharing lots […]. The post Brand conversations are vital in the COVID age—which ones are making real connections?

Branding 155

Branding Brand Publicity 155

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” I always thought the title was strange.

Storytelling 128

Storytelling Communications Survey Case Study 128

Cision

JUNE 18, 2020

ESI Media appoints Oliver Poole as Executive Editor and Laura Weir as Chief Creative Officer; Lizzy Buchan to join the Daily Mirror next month; Ross Kempsell now Special Correspondent at Times Radio.

Radio 120

Radio Media Creativity Blogging 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Awario

JUNE 17, 2020

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning.

Branding 126

Branding Brand How To 126

Agility PR Solutions

JUNE 17, 2020

As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered. Simultaneously, the pandemic has changed how brands approach their customers as the world […].

Marketing 152

Marketing Company Brand Branding 152

Axia PR

JUNE 19, 2020

When it comes time to give the breakdown of a story in writing, news releases are usually sent. Long and filled with information, they’re viewed as the best ways to get a story to the media. But are they really the best way? Your legal team and, most importantly, reporters don’t like them when they’re for medium or smaller stories. Reporters prefer having information to base their own writing off of instead of simply publishing a news release.

Media 126

Media Writing Report Media Relations 126

Cision

JUNE 16, 2020

Emily Sheffield named as Editor of the Evening Standard; Reach launches new digital title SussexLive; Dan Sales moves from The Sun to MailOnline as a UK Senior Reporter.

Media 120

Media Report Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JUNE 15, 2020

CSR activities are an important part of your brand identity. Even when they’re not the specific focus of media attention, they form part of your backstory when you get exposure or interest for other reasons. But when journalists are trying to learn more about you today, how can you be sure that they have access […]. The post How Prowly Can Help Communicate Your CSR Activities appeared first on Prowly Magazine.

Communications 104

Communications Brand Branding Media 104

Agility PR Solutions

JUNE 16, 2020

We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became another victim of racism and injustice, the world is focused on this renewed fight for civil […].

How To 145

How To System Community Analysis 145

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. That’s just a fact of doing business in the modern world. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113