ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. In addition to doing the proper research and targeting the right journalists, there are other ways to draft a pitch that will actually be read: Make subjec

Pitching 380

Pitching Writing How To Report 380

The Resolution Blog

JULY 2, 2020

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.

Social Media 178

Social Media Measurement Media Blogging 178

Agility PR Solutions

JUNE 30, 2020

Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

Analysis 164

Analysis Social Media Healthcare Media 164

Cision

JULY 1, 2020

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.

Corporate 428

Corporate Communications How To 428

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Agility PR Solutions

JUNE 29, 2020

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

Strategy 216

Strategy Social Media Branding Brand 216

Cision

JULY 2, 2020

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.

Radio 349

Radio Pitching How To 349

Prowly

JULY 2, 2020

There’s a sea of content all over the internet. According to Worldometer, over 4.75 million blog posts are being published in a single day, every day. As a content marketer, you’re not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […].

Content Marketing 173

Content Marketing Marketing Blogging Strategy 173

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth.

Measurement 172

Measurement Communications Banking Survey 172

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Garrett Public Relations

JULY 3, 2020

Communicating clearly with your customers has never been more important. Here's some advice to help you get the messaging right. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Communications 170

Communications Small Business Publicity Crisis Communications 170

Agility PR Solutions

JUNE 29, 2020

New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven. The lack of data literacy and collaboration between data and domain experts may be working against the desire to build a culture around data exploration and insights. The firm’s new report, The […].

Data 164

Data Analytics Report Trends 164

Cision

JULY 2, 2020

The FT promotes Claer Barrett, Sarah O’Connor and Leo Lewis; Claie Wilson is new Features Director at Metro.co.uk while Jess Austin becomes Communities Editor; William Mallard has new role at Reuters.

Media 120

Media Community Blogging 120

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Li

Study 130

Study Publicity Survey Internal 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Stephen Waddington

JULY 3, 2020

As lockdown is relaxed in the UK psychologist Simon Proudlock makes a personal inventory and suggests that we all should do the same. As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. We need to do the same on a personal level.

Local 126

Local Community Measurement Video 126

Agility PR Solutions

JULY 1, 2020

It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can keep you from bad press while […]. The post 5 public relations tips for health and fitness products appeared first on Agility PR Solutions.

Publicity 157

Publicity Branding Brand Marketing 157

Cision

JUNE 30, 2020

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg.

Energy 120

Energy Media Blogging 120

Axia PR

JULY 3, 2020

Commercial newswire services charge companies to distribute their news. The big players in this space – at least in the U.S. – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc. These are often confused with newswire services also known as news agencies.

Publicity 133

Publicity Web Agency Company 133

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Stephen Waddington

JUNE 30, 2020

No two lockdown experiences have been the same. Now employers must pick up the pieces. Professional life before March 2020 was based on working nine to five, or more, in an office. Change was underway but it was tediously slow. Individuals who needed a more flexible way of working typically went freelance or started a business in their own image. This is a huge issue for organisations as we emerge from lockdown.

Crisis 125

Crisis Employee Creativity Education 125

Agility PR Solutions

JUNE 28, 2020

2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a brighter future. The firm’s new study sought to better understand the mindset, behaviors and relationships of […].

Trends 148

Trends Study Agency Publicity 148

Culpwrit

JUNE 30, 2020

By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.” The series, focused on topics relevant to the current world of […].

Leadership 137

Leadership Facebook Publicity 137

Awario

JUNE 29, 2020

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).

Social Media 120

Social Media Media 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Conversations

JUNE 28, 2020

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT. Then there are models and concepts that become disassociated from their originators over time. How about the Diffusion of Innovation, Nudge or SMART objectives?

Measurement 133

Measurement Social Media Blogging Mobile 133

Agility PR Solutions

JULY 1, 2020

Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy for everyone to be an optimistic risk-taker. We can’t ignore the elephant in […].

Agency 148

Agency Fashion Analysis Publicity 148

Axia PR

JULY 2, 2020

When it comes to media relations and corporate communications, PR pros should follow AP Style. Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that. Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested.

Corporate 127

Corporate Media Relations Communications Company 127

Awario

JULY 1, 2020

Twitter launched Voice Tweets out of nowhere, Instagram added new visual effects and Facebook got into political controversy once again. As always, we are here to guide you through all the most important social media news of the month.

Social Media 118

Social Media Media Instagram Facebook 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JUNE 30, 2020

Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it. Essentially, CSR results in charitable donations, investments, and initiatives that help raise up communities, reduce carbon emissions, and generally attempt to make the world a […].

Corporate 104

Corporate Community Publicity 104

Agility PR Solutions

JUNE 29, 2020

No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly businesses with little to no online presence found themselves needing to think inside the box—the delivery box—to meet […].

Media 120

Media Meeting Consumer Publicity 120

Sword and the Script

JUNE 30, 2020

Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal with, it’s often routed to the PR or corporate communications (corp comm) department for triage.

Report 115

Report Publicity Survey B2B 115