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As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. In addition to doing the proper research and targeting the right journalists, there are other ways to draft a pitch that will actually be read: Make subjec
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].
Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers.
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.
If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. PPC fell sharply the first few weeks after the […]. The post Is PPC Back? appeared first on.
There’s a sea of content all over the internet. According to Worldometer, over 4.75 million blog posts are being published in a single day, every day. As a content marketer, you’re not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […].
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth.
Communicating clearly with your customers has never been more important. Here's some advice to help you get the messaging right. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and taking public stands on social issues. Now, an entertainment brand that is no stranger to controversy, […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.” The series, focused on topics relevant to the current world of […].
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Li
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can keep you from bad press while […]. The post 5 public relations tips for health and fitness products appeared first on Agility PR Solutions.
Commercial newswire services charge companies to distribute their news. The big players in this space – at least in the U.S. – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc. These are often confused with newswire services also known as news agencies.
There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT. Then there are models and concepts that become disassociated from their originators over time. How about the Diffusion of Innovation, Nudge or SMART objectives?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a brighter future. The firm’s new study sought to better understand the mindset, behaviors and relationships of […].
When it comes to media relations and corporate communications, PR pros should follow AP Style. Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that. Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested.
As lockdown is relaxed in the UK psychologist Simon Proudlock makes a personal inventory and suggests that we all should do the same. As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. We need to do the same on a personal level.
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal with, it’s often routed to the PR or corporate communications (corp comm) department for triage.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy for everyone to be an optimistic risk-taker. We can’t ignore the elephant in […].
We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).
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