6 social media metrics you should invariably track
Brand24
JULY 6, 2020
Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.
Sat.Jul 04, 2020 - Fri.Jul 10, 2020
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Ethics and ghostwriting
Axia PR
JULY 8, 2020
Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author.
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10 Podcasts PR Pros Should Listen To
ImPRessions - Crenshaw Communications
JULY 10, 2020
PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.
Everything You Need to Know About Press Releases and SEO | Business Wire Blog
Business Wire
JULY 7, 2020
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no.
The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
I Asked the Internet what ‘Good Content’ Looks Like
Cision
JULY 8, 2020
Our best advice for building better content across the board.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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How To Craft A Winning Award Submission
ImPRessions - Crenshaw Communications
JULY 6, 2020
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a professional award can be daunting.
The world has changed. It’s time to update how we measure effective communications
The Resolution Blog
JULY 9, 2020
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […].
We are Proud to be Gold Winners at 2020 AMEC Awards
Cision
JULY 9, 2020
Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.
Mis- or Dis-Information?
Ronn Torossian
JULY 6, 2020
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both. In the fast pace of social media, brands sometimes must deal with such challenges. […]. The post Mis- or Dis-Information?
The Importance of Personalizing Your Press Release for Journalists
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Tracking Ad Spend Throughout COVID-19
ImPRessions - Crenshaw Communications
JULY 9, 2020
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter.
Bringing Employees Back to Work Safely
PRSay
JULY 6, 2020
As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely.
Traditional vs Digital PR: An Unwanted Romance?
Prowly
JULY 7, 2020
How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]. The post Traditional vs Digital PR: An Unwanted Romance?
Barcelona Principles 3.0 for the measurement and evaluation of communications
Stuart Bruce
JULY 8, 2020
The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0 for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Now is the time to diversify your social ad strategy
Communications Conversations
JULY 9, 2020
In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. Unilever, Coca-Cola, Patagonia and Ben & Jerrys are just a few of the companies on the list. Some of these companies are boycotting for July. And, some, like Unilever, are boycotting for the second half of the year, which is quite a substantial move.
Planning for the Post-Coronavirus Road Ahead
PRSay
JULY 10, 2020
As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Other crises endure longer — and, even once resolved, entail phases that can last for months or years.
Cut Through the Clutter: 7 Steps to Receive Targeted News Releases
Cision
JULY 9, 2020
How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists.
CEOs are bracing for COVID’s ultimate impact—what are the biggest threats to recovery?
Agility PR Solutions
JULY 5, 2020
The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership community YPO offers new insights into the impact the global pandemic has had on businesses, […].
Are Your Impact Comms Resonating With Stakeholders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Start Your Own Show
PR for Anyone
JULY 9, 2020
Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform. Podcasts are super hot right now. You can repurpose your content by taking what you’ve written and turning on your camera and start a video podcast or YouTube program or do a recordin
Communicators Discuss Challenges for the Asian American & Pacific Islander Community
PRSay
JULY 9, 2020
On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.
Business thriving during COVID? Promote with caution
The Stalwart Blog
JULY 6, 2020
Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation. You can still promote your success. Just do it in terms of the value you bringing to employees and customers.
The digital future we’ve been predicting is here—and brands better take notice
Agility PR Solutions
JULY 6, 2020
Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. We’ve watched as a massive technological integration has taken place seemingly overnight—a feat futurists once predicted would materialize over multiple years.
Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
UK Media Moves including Marketing Week, Mediatel, The Telegraph and more
Cision
JULY 7, 2020
Marketing Week announces new roles for Russell Parsons and Sarah Vizard; Michaela Jefferson is now News Editor at Mediatel; Campbell MacDiarmid to report for The Telegraph from Beirut.
The new, diverse faces of the Power List
Steve Barrett on PR
JULY 6, 2020
Damon Jones is No. 1 as 21 communicators make their first appearance.
A Conversation with Jason Michael, VP Consumer Tech
Barokas
JULY 6, 2020
Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories.
The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back
Agility PR Solutions
JULY 6, 2020
Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].
Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
UK Media Moves including BBC Radio 4, InTheSnow, the FT and more
Cision
JULY 9, 2020
Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter.
COVID has changed the marketing and PR game, not eliminated it
Axia PR
JULY 10, 2020
During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake.
Ofcom report: lockdown Internet usage up but only by 30 minutes
Stephen Waddington
JULY 6, 2020
The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term. I’m preoccupied at the moment by the question of whether the behaviours that we’ve adopted during lockdown will stick long term. History shows that we overestimate the impact of crisis or shock events.
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