Business Wire
JULY 14, 2020
Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.
Ronn Torossian
JULY 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […].
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ImPRessions - Crenshaw Communications
JULY 15, 2020
The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.
Cision
JULY 15, 2020
Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JULY 15, 2020
Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap. Shontell rose to become a senior correspondent, […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JULY 14, 2020
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.
Cision
JULY 17, 2020
Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them.
Prowly
JULY 14, 2020
Ask any agency what their biggest challenge is and they’ll tell you it’s finding new clients. You might think you can launch a revolutionary PR campaign and expect to be “discovered” by your target clients but that’s far from reality. PR agencies need to keep looking out for new clients and find avenues to grow. […]. The post Grow your PR Agency: 7 Strategies to Win New Clients appeared first on Prowly Magazine.
The Resolution Blog
JULY 16, 2020
Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
JULY 15, 2020
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment.
PRSay
JULY 17, 2020
Readers look at only the first two or three words of the headline when scanning lists. That makes front-loading your headlines with your topic word so important that usability expert Jakob Nielsen ranks it the No. 1 thing you can do to improve the ROI of your communications. But what’s the topic? Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic.
Agility PR Solutions
JULY 14, 2020
No one likes to get bad news and, more importantly, no one likes to give bad news, especially to their boss. In the military, like business, no one likes to be surprised by bad news and no one like to deliver bad news. In the COVID-19 business world, bad news comes too often. Delivering bad news in an […]. The post A hard job made easy: 5 tips for delivering bad news to your boss appeared first on Agility PR Solutions.
5W PR
JULY 15, 2020
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
NewsWhip
JULY 14, 2020
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today.
Steve Barrett on PR
JULY 17, 2020
COVID-19 will last much longer than we thought. Our response can't drift like it has been. Business must step up to fill the leadership void. And we can learn from the likes of Jacinda Ardern and Angela Merkel.
PRSay
JULY 16, 2020
Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. 20. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. During a 30-year career in communications and marketing, Campbell has worked for eight different CEOs as a member of the executive team responsible for public relations, marketing, and employe
Agility PR Solutions
JULY 16, 2020
The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking in the wrong direction as they devise their strategies. Here are five digital […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
JULY 15, 2020
The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January. Almost six months later the public relation profession is quite different.
ReimaginePR
JULY 13, 2020
When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent.
PRSay
JULY 14, 2020
We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes.
Agility PR Solutions
JULY 12, 2020
Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had some massive worldwide effects. Beyond the headline figures that show an impending economic […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
JULY 16, 2020
Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts. You need to know everything about their demographic, what they like, what they read, what they watch. As deep as you can go will allow you to really hone in on your message that will attract your dream client.
Cision
JULY 16, 2020
If you're finding it more comfortable to stay at home but have run out of photo ideas, we've got you covered.
Sword and the Script
JULY 14, 2020
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process 7. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done?
Agility PR Solutions
JULY 15, 2020
Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life improvements can accumulate to make a significant difference. I work as a copywriter […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Awario
JULY 15, 2020
We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation.
Cision
JULY 14, 2020
Nicholas Hellen is now Transport Editor at The Sunday Times; Jessica Elgot returns to The Guardian; new titles for Nathalie Malinarich and Stuart Millar at BBC News.
Axia PR
JULY 17, 2020
Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you.
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