Cision
AUGUST 12, 2020
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
Ronn Torossian
AUGUST 10, 2020
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […].
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ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.
Business Wire
AUGUST 13, 2020
SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
AUGUST 14, 2020
Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
AUGUST 13, 2020
As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.
Business Wire
AUGUST 11, 2020
Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns.
Prowly
AUGUST 10, 2020
A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]. The post Top Art Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
PR for Anyone
AUGUST 13, 2020
You’ve only got one shot to make a first impression. You only get one first time at a television station. Don’t blow it! Kindness goes SO far when you are a guest on a program. You’d be shocked to hear about how many people come with a a Prima Donna attitude. Hardworking producers have no time for that! When you arrive with a smile, helpful, prepared, and ready to go, you make the life of the crew at the station a breeze.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.
Communications Conversations
AUGUST 11, 2020
What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.
Prowly
AUGUST 12, 2020
The IGTV format is still a fairly new thing for many marketers even though IGTV video has been around for a while. Yet, the so-called Instagram IGTV feature is quickly becoming one of the most important features of any Instagram social media marketing campaign. To better understand how to use Instagram TV, what IGTV video […]. The post 10 Steps to Getting Started with IGTV Marketing on Instagram appeared first on Prowly Magazine.
PRSay
AUGUST 13, 2020
“Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep. John Lewis. Full disclosure: I’m an activist for social and racial justice. I have marched the streets of Washington, D.C., Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
AUGUST 13, 2020
Even several months into the COVID-19 pandemic, testing is needed now more than ever. Our client was recently granted EUA (emergency use authorization) from the FDA for its COVID-19 PCR and lateral-flow antibody tests. Reeve Benaron spoke with Bloomberg’s Emily Chan about plans for distribution and the importance of testing with precision and accuracy.
Ishmael's Corner
AUGUST 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers.
Awario
AUGUST 10, 2020
Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started.
PRSay
AUGUST 10, 2020
“Because it’s the little details that make the big things come about.”. Legendary college basketball coach John Wooden has a famous instruction he gave to his players at UCLA, including hall-of-fame player Kareem Abdul-Jabbar: Put your socks on correctly so you don’t get blisters. Coach Wooden was trying to teach his players how to prevent an injury, but he indirectly taught them an important tool to deal with burnout: Be present and be in the moment.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
AUGUST 12, 2020
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. But what does it take to launch a new business during lockdown?
Agility PR Solutions
AUGUST 12, 2020
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to improve your brand awareness. Organizations need to invest […]. The post 5 tips for making your brand stand out from the crowd appeared first on Agility PR Solutions.
Onclusive
AUGUST 12, 2020
The post Onclusive Media Monitoring appeared first on Onclusive.
Sword and the Script
AUGUST 11, 2020
Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards. Still, the topic is a healthy one to engage as a free press is a vital institution in a thriving democracy.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
AUGUST 13, 2020
Here are 25 things to think about if you’re thinking of going freelance or starting an agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs. Reduce them further Benchmark fees and services Create a strong proposition. The market is saturated Create a business plan. Two pages of A4 should do it Do a six-month cashflow analysis.
Agility PR Solutions
AUGUST 9, 2020
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” While Paine’s comment needs updating to reflect the inclusiveness of our 2020 workplace culture, the Revolutionary War-era political […].
Cision
AUGUST 13, 2020
Cision's Media Research team spoke to Women's Fitness Editor Christina Neal about her experience in the industry, changes in the world of magazines, and what she learned from launching her own title.
Steve Barrett on PR
AUGUST 14, 2020
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
AUGUST 14, 2020
Solo superwoman: How Karen Swim runs a 7,000 person strong community of solo PR pros
Agility PR Solutions
AUGUST 12, 2020
There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions media database that let you rapidly discover things that would […]. The post 5 surprisingly relevant tools for online PR research appeared first on Agility PR Solutions.
Cision
AUGUST 11, 2020
Louise Eccles appointed Consumer Affairs Editor at The Sunday Times; Jeremy Abbott is the new Editor of UNILAD; Gina Clarke has been made Editor-in-Chief of The Fintech Times.
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