Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

Media Relations 466

Media Relations Blogging Media Journalism 466

Cision

AUGUST 19, 2020

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Writing 398

Writing 398

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.

Media 370

Media Measurement Reputation Examples 370

PR for Anyone

AUGUST 19, 2020

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have another person’s body queues and realistically, if you are looking into your camera on your computer or tablet, you really aren’t looking into their eyes at all.

Interviews 246

Interviews Video Television YouTube 246

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

AUGUST 18, 2020

I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. Thankfully, I’ve honed my networking and cold outreach strategy since then. But the truth is, cold outreach is tough no matter what you’re pitching. It’s […]. The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine.

Examples 196

Examples Pitching Agency Strategy 196

Ronn Torossian

AUGUST 17, 2020

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […]. The post Better ROI with Social Testing appeared first on.

Branding 195

Branding Brand Social Media Strategy 195

Agility PR Solutions

AUGUST 20, 2020

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy continues to gradually reopen, opportunities have emerged for businesses to capitalise […].

Crisis 187

Crisis Consumer Analysis Publicity 187

Stuart Bruce

AUGUST 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more … © Stuart Bruce - All the absolutely awesome PR tools for communications professionals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Tools 179

Tools Communications Publicity Technology 179

Communications Conversations

AUGUST 20, 2020

I saw this tweet last week and it made me chuckle (the second tweet made me chuckle even harder!). Not so much because it was funny (it is)–but because it’s true. Man, is it true. And, I’m here to say during the last five months, few people in marketing and communications have had a tougher job than that of the community manager. Let’s lay out the facts: Community managers often have an “always-on” job responsibility.

Community 172

Community Communications Marketing Branding 172

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

AUGUST 21, 2020

Deserted streets and strangely muted cities and other destinations neutered by the coronavirus pandemic have reminded everyone how much visitors contribute to their DNA.

Blogging 167

Blogging 167

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. As predicted in the May report, CEO confidence in corporate image and brand reputation […].

Reputation 179

Reputation Crisis Branding Brand 179

Muck Rack

AUGUST 21, 2020

5 ways to amplify the PR value of your guest podcast appearance

159

159

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape?

Media Relations 158

Media Relations Journalism Media Survey 158

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Awario

AUGUST 19, 2020

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

Blogging 157

Blogging 157

Agility PR Solutions

AUGUST 16, 2020

During a pandemic, so much of the news cycle is focused on what’s “breaking,” and many organizations will find it difficult to break through the noise and get traction in traditional media. As a result, some might think that slowing down communications efforts during this time is the way to go. But communications goes beyond media […]. The post Why now is not the time to cut back on communications appeared first on Agility PR Solutions.

Communications 179

Communications Media Analysis Branding 179

Cision

AUGUST 20, 2020

As we enter a back-to-school season during a global pandemic, these education news sites offer the latest data, trends, and advice for students, teachers, and parents.

Education 156

Education Trends Data Blogging 156

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.

Travel 145

Travel Video Industry Tourism 145

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Awario

AUGUST 17, 2020

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Tools 149

Tools Branding Brand 149

Agility PR Solutions

AUGUST 19, 2020

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have more than 100 unread emails in their personal inbox, with 20 percent […]. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 158

Software Consumer Branding Brand 158

Muck Rack

AUGUST 19, 2020

Announcing our partnership with the Foreign Press Association

143

143

Axia PR

AUGUST 17, 2020

Virtual press conferences are great ways to reach your audience safely. The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences. One way is through virtual press conferences. Virtual press conferences are cost-effective and allow reporters and news outlets to attend safely from the comfort of their homes or offices.

Conference 143

Conference Technology Report Communications 143

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

AUGUST 19, 2020

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more.

Media 137

Media Blogging 137

Agility PR Solutions

AUGUST 16, 2020

August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. As more people look for ways to support Black communities, 75 percent of Black small businesses have seen an uptick in customers since the beginning of June, according to a new survey commissioned by Groupon and the National Black Chamber of […].

Small Business 143

Small Business Survey Community Trends 143

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.

Healthcare 135

Healthcare Content Marketing Marketing Instagram 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

AUGUST 20, 2020

Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the media has already covered and modifying it a little bit. What is trending or seasonal NOW?

Television 130

Television Radio Pitching Print 130

Agility PR Solutions

AUGUST 18, 2020

Acquiring a new business is exciting, but like any venture, it comes with its own set of challenges. If you’ve taken on a business in a new niche, for example, being able to navigate the waters of that industry could prove difficult, especially if it requires additional learning on your part. Or, you may have […]. The post 5 PR tips for promoting your newly acquired business appeared first on Agility PR Solutions.

Examples 128

Examples Industry Branding Brand 128

Cision

AUGUST 21, 2020

Brendan J. Lyons promoted at the Times Union, Adrienne Broaddus heads to CNN in Chicago, and more.

Media 120

Media Blogging 120