Ronn Torossian
APRIL 26, 2021
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. Here’s how to get started. Step One Like a GPS, goal […].
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.
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ImPRessions - Crenshaw Communications
APRIL 27, 2021
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will be read by a rarefied audience that ranges from senior executives to CEOs.
PRSay
APRIL 26, 2021
When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend. Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I)
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
APRIL 27, 2021
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
APRIL 28, 2021
The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.
PRSay
APRIL 28, 2021
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. This month is a reminder to me about one of the best career decisions I ever made — one that almost didn’t happen. As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professi
Cision
APRIL 29, 2021
Francesco Guerrera appointed Editor-in-Chief of GlobalData Plc; Team changes at Travel Weekly’s?luxury travel trade title,?Aspire; Emily Phillips appointed Acting Assistant Editor at?ES Magazine.
Agility PR Solutions
APRIL 27, 2021
More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason to return. When Bill Gates first penned his essay, “Content is King“, in 1996, he […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Sword and the Script
APRIL 27, 2021
If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward. And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsle
Contently - Strategy
APRIL 27, 2021
Sometimes in marketing, the buzzwords fly at you at a terrifying speed. You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust.
Cision
APRIL 27, 2021
Steffan Rhys appointed Editor at WalesOnline; Rhiannon Evans promoted to new role of Senior Editor at GRAZIA; Valentina Pop made Editor of Europe Express newsletter at the FT.
Agility PR Solutions
APRIL 27, 2021
Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here are seven tips on how you can improve your public relations […]. The post 7 tips for a stronger public relations strategy in 2021 appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
NewsWhip
APRIL 29, 2021
Fans of soccer across the world were left dumbfounded when on Sunday, April 18th, 12 of the biggest European soccer teams joined together to form the “European Super League.” The “Founding Clubs” that attempted to band together included AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur. .
Communications Conversations
APRIL 30, 2021
Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, this all feels very familiar, doesn’t it?
Cision
APRIL 28, 2021
Lessons from Cision's 2021 State of the Media report.
Agility PR Solutions
APRIL 26, 2021
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being able to handle the fast pace and […]. The post 5 critical skills every PR specialist needs in today’s world appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Solo PR Pro
APRIL 27, 2021
When a prospective client requests a proposal, do you excitedly hop right on it? Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire).
5W PR
APRIL 28, 2021
With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.
Cision
APRIL 29, 2021
We’re highlighting recent press freedom stories and ideas for supporting journalists on World Press Freedom Day (and beyond).
Agility PR Solutions
APRIL 28, 2021
Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns. People trust other people, that’s why. In this article, we’ll find […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Landis PR
APRIL 26, 2021
By David Landis, LCI President. It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San Francisco Bay Area.
5W PR
APRIL 26, 2021
If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? Most companies would likely register up to 25%. However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations.
Cision
APRIL 27, 2021
Hur kommunicerar man bäst sina kvartalsresultat? För Vattenfall är svaret en livesänd presentation där bolagets ledning diskuterar och analyserar resultaten i ett format inspirerat av nyhetssändningar.
Agility PR Solutions
APRIL 25, 2021
Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that software will have the same positive impact regardless of industry. In […]. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
APRIL 28, 2021
Get to know Anthony Noto, co-founder of the 'Who's Saving The Planet?
Bianchi Biz Blog
APRIL 26, 2021
By: Michael Diegelmann, Founder, General Manager, cometis AG and Justus Fischer, Consultant, cometis AG. The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.
Cision
APRIL 30, 2021
Ayesha Jayed joins TIME in London, Katy Schneider, Liza Corsillo, promoted at The Strategist, and more.
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