Business Wire
AUGUST 4, 2020
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.
Onclusive
AUGUST 3, 2020
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ?
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ImPRessions - Crenshaw Communications
AUGUST 5, 2020
Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form.
Cision
AUGUST 7, 2020
A summer reading list of the latest helpful resources from Cision.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Business Wire
AUGUST 7, 2020
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stuart Bruce
AUGUST 5, 2020
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Cision
AUGUST 4, 2020
The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.
Prowly
AUGUST 5, 2020
Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]. The post Top Music Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
PRSay
AUGUST 5, 2020
In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
AUGUST 4, 2020
For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […].
Cision
AUGUST 6, 2020
Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value.
Prowly
AUGUST 6, 2020
We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there. But what people often fail to put together is […]. The post Where Link Building and PR Collide appeared first on Prowly Magazine.
PRSay
AUGUST 3, 2020
It took me nearly five years to earn a full-time position in public relations. Coming from a small university in Michigan without a PR program, my only experience was gained from working as a student assistant in the PR department for three years. When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ).
Agility PR Solutions
AUGUST 5, 2020
Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the business we […]. The post What I know after 40+ years in PR—and what you should know appeared first on Agility PR Solutions.
Ishmael's Corner
AUGUST 3, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis.
Cision
AUGUST 4, 2020
The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
AUGUST 7, 2020
As the search for a new CEO of the country’s largest PR trade association stretches well into its second year, the need for direction and stability becomes ever-more urgent.
Agility PR Solutions
AUGUST 3, 2020
PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR & Marketing in The New Normal, finds that an overwhelming majority of Americans […].
Muck Rack
AUGUST 7, 2020
10 LinkedIn newsletters PR professionals and journalists should follow
Cision
AUGUST 5, 2020
Ayanna Alexander has a new beat at Bloomberg Law, Danielle Bochove promoted at Bloomberg News, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Awario
AUGUST 5, 2020
Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!
Agility PR Solutions
AUGUST 5, 2020
The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will succeed in this new world are those who have reimagined activities that were […]. The post Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences appeared first on Agility PR Solutions.
Muck Rack
AUGUST 6, 2020
How to create content journalists want to link to (Spoiler: Use data!
Cision
AUGUST 6, 2020
Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
AUGUST 7, 2020
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.
Agility PR Solutions
AUGUST 5, 2020
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time. Smart companies should constantly […].
Axia PR
AUGUST 5, 2020
Although only a few words, correct quote attribution gives your story more clarity and credibility. So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle. Once you know what you want to include, you need to make sure the attribution is correct.
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