Cision

OCTOBER 29, 2020

Being a serial writer is a demanding and mysterious craft. Have you committed one of these 7 blog killers?

Blogging 436

Blogging How To Media 436

Ronn Torossian

OCTOBER 28, 2020

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic. Here’s a look at the important tech tools brands should […]. The post Ready for the Holiday Season?

Tools 370

Tools Branding Brand Agency 370

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s effort

Measurement 370

Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes.

Publicity 334

Publicity How To Product Launch Agency 334

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

OCTOBER 28, 2020

This #BlackHistoryMonth, we're celebrating our employees from the BAME community.

Employee 286

Employee Community Blogging 286

Ronn Torossian

OCTOBER 30, 2020

On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long.

Marketing 195

Marketing Analysis Agency Strategy 195

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both. Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of Halloween the planning starts weeks or even months in advance. There’s thought and research put into the ideal costume, candy, décor and celebration.

Creativity 243

Creativity Retail Groups Media Training 243

Cision

OCTOBER 28, 2020

This Halloween is the perfect time to ask yourself if your press release might be scaring off potential readers & start making adjustments. Here are a few tricks to turn your release into a treat.

How To 228

How To 228

Prowly

OCTOBER 27, 2020

Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […]. The post 9 Tips for Running an Effective PR Campaign appeared first on Prowly Magazine.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

OCTOBER 26, 2020

Crisis public relations can make or break a brand during a crisis. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation. While some scenarios are just bumps on the road for some businesses, for others, crises are the beginning of an untimely end. There is […].

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

PRSay

OCTOBER 30, 2020

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. Despite being born blind, she is now entering her 10th year in the profession. In 2017 , she earned her Accreditation in Public Relations. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., that provides businesses with marketing and other services while seeking to create inclusive, integrated work enviro

Software 183

Software Nonprofit Technology Education 183

Cision

OCTOBER 30, 2020

Deeped Strandh har varit nominerad till Cision PR Influencer Award år efter år och tog emot priset 2015. 2020 blir det ingen nominering för Deeped, då han lämnat PR-branschen bakom sig för att arbeta inhouse på SEB.

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Prowly

OCTOBER 30, 2020

As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders?

Advertising 195

Advertising Advertising Publicity Pitching 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

OCTOBER 27, 2020

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. Yet, according to Smart Insights, digital PR and social media research they conducted earlier this year before the pandemic showed that […].

Trends 167

Trends Marketing Digital PR Consumer 167

Muck Rack

OCTOBER 26, 2020

Why it’s easier to get broadcast coverage during a pandemic

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Cision

OCTOBER 29, 2020

Vi tog kontakt med Staffan Bruzaeus, partner på Narva och chef för byråns erbjudande inom finansiell kommunikation, kring hur byrån ser på vilken inverkan ESEF kommer att få på svenska noterade bolag.

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Prowly

OCTOBER 26, 2020

Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1 times more likely to trust brands with a strong, central purpose and a […]. The post How to Create a Digital Knowledge Management Strategy to Improve Your Brand’s Reputation appeared first on Prowly Magazine.

Reputation 175

Reputation Strategy How To Study 175

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

OCTOBER 26, 2020

Walk the talk! No one likes hypocrites, including companies that proudly state what they stand for, yet don’t seem to demonstrate that in their behaviors or workplace culture. It’s even more difficult if you happen to work at a place where this mission-culture dissonance exists. This can hurt morale, customer service and the overall company. […].

Company 167

Company Customer Service Brand Branding 167

Reputation Us

OCTOBER 27, 2020

An organization’s reputation is critical and must be managed effectively and proactively. For nonprofits, it’s no different and may be even more important today, given the ongoing health, social, and economic impacts of the COVID-19 pandemic. Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders?

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Cision

OCTOBER 26, 2020

OTC-handel (Over the Counter) i USA är en marknad som nordiska börsbolag kan använda sig av även om man inte är noterad på de amerikanska börserna.

Marketing 225

Marketing 225

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., moderated a panel discussion on how communicators can help counter misinformation and disinformation. Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St.

Internal 145

Internal International Conference Fashion 145

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

OCTOBER 27, 2020

As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications leader Vonage examines these changing consumer preferences and behaviors, and how businesses and service providers need […].

Consumer 158

Consumer Communications Branding Brand 158

Stuart Bruce

OCTOBER 28, 2020

One reason I’m passionate about saving mainstream news media is that it isn’t susceptible to fake news as it employs qualified journalists with expertise in … © Stuart Bruce - Fake news fools news media with Woolworths high street relaunch was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Media 142

Media Communications Publicity Crisis Communications 142

Cision

OCTOBER 29, 2020

With less than a week to the U.S. presidential election, we wanted to see how the media narratives have evolved since our last analysis of top voter issues with a focus on the last 90 days.

Analysis 156

Analysis Media Blogging 156

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Wright is chairman of the Havas PR Global Collective of agencies and CEO of the PR firm Red Havas in New York.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 27, 2020

The future of the electorate is watching, and it’s teachers and social media that are influencing young peoples’ political views, according to a new survey on election knowledge from online education platform Study.com. A snapshot of the survey findings shows: Students are learning the most about the election process from teachers More than a third […].

Survey 158

Survey Education Social Media Media 158

Awario

OCTOBER 26, 2020

Currently, there are loads of Instagram growth services available, so anyone can easily get overwhelmed and end up choosing the wrong app for their Instagram growth.

Instagram 126

Instagram 126

Cision

OCTOBER 27, 2020

Vince Leibowitz of The Dawn Group joins us for a special edition Take 5 Live on the intersection of PR and politics.

Groups 156

Groups 156