Onclusive

NOVEMBER 10, 2020

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac

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Comparison Report Media Software 345

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media.

Media 323

Media Interviews Financial Construction 323

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently. But they’re behind the scenes, mostly handling site mechanics.

Storytelling 296

Storytelling B2B Branding Brand 296

Cision

NOVEMBER 11, 2020

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty.

Agency 388

Agency How To 388

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 9, 2020

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience. The buying experience is a subset of the customer experience, and it’s influenced by different elements through a period […].

Branding 195

Branding Brand Strategy Marketing 195

PRSay

NOVEMBER 12, 2020

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

NOVEMBER 9, 2020

Fredrik Wass tog emot Cision PR Influencer Award 2014 och var nominerad även året därpå innan han gick vidare och lämnade PR-branschen.

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Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up.

Publicity 174

Publicity Leadership Corporate Agency 174

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Michelle Egan, APR, Fellow, PRSA. Location : Anchorage, Alaska. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Board nominee position : Treasurer. Alma mater : Boston College, B.A., Seton Hall University, M.A.

Meeting 153

Meeting Leadership Energy Ethics 153

Cision

NOVEMBER 10, 2020

Idag presenterar Cision de fem PR-konsulter som har chansen att vinna Cision PR Influencer Award 2020, året då priset firar 10 år.

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Communications Conversations

NOVEMBER 10, 2020

It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it has been a controversial issue. Some folks say “no, you don’t need to be active on social media to be good at this job.” And, I respect that opinion.

Social Media 172

Social Media Media LinkedIn Instagram 172

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. another third (37%) like just a “handful” of the many pieces they produce; and

B2B 138

B2B Marketing Survey Case Study 138

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

NOVEMBER 9, 2020

Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it matter? This is a question that many of you might […]. The post Why you need a well-defined content marketing process—and how to create one appeared first on Agility PR Solutions.

Content Marketing 140

Content Marketing How To Marketing System 140

Cision

NOVEMBER 12, 2020

In our latest Take 5 Live we sat down with Gideon Fidelzeid, Managing Editor of PRWeek, for a sneak peek at the 2020 Comms Report.

Report 156

Report 156

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

Branding 145

Branding Brand Healthcare Enterprise 145

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. Job specifications typically set out the skills needed for a role and are the start point for a performance review.

Tools 115

Tools Publicity Google Ethics 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 11, 2020

Your business’s profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you must note, your profit margin is not just something […]. The post 3 tips to improve product value and visibility—and profit margins appeared first on Agility PR Solutions.

Marketing 135

Marketing Publicity 135

Cision

NOVEMBER 12, 2020

November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar.

Community 156

Community Blogging Media 156

Culpwrit

NOVEMBER 9, 2020

By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad. I was pursuing a MA […]. The post Be the CEO of Your Career appeared first on culpwrit.

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Axia PR

NOVEMBER 9, 2020

Why you need a PR expert on your team. Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in.

Branding 114

Branding Brand Crisis Management Analytics 114

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 13, 2020

Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free tools for a total DIY approach, while others invest heavily in full-service media […].

How To 126

How To Media Tools Strategy 126

Cision

NOVEMBER 12, 2020

James Manning has been promoted to Head of Audience at The Sun; Steven Hugill is now Editor at North East Times; Moya Lothian-Mclean to rejoin gal-dem as their Politics Editor.

Media 120

Media Blogging 120

Awario

NOVEMBER 10, 2020

This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list.

Social Media 103

Social Media Tools Media 103

Stuart Bruce

NOVEMBER 7, 2020

Global research has revealed just under a third of employees (32%) don’t believe their company was being authentic when it communicated about the Black Lives … © Stuart Bruce - 32% of employees don’t believe their company’s communication is authentic on BLM was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Employee 107

Employee Communications Company Publicity 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 11, 2020

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance. By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared on the morning after the 2020 elections. However, it is already fairly certain that pollsters […]. The post Why do electoral polls fail?

Survey 97

Survey Technology Trends Publicity 97

Cision

NOVEMBER 10, 2020

Lauren Mason is the new Editor of Investment Week; Julia Sarr-Jamois and Poppy Kain are now Fashion Directors at British Vogue; multiple changes across the women’s lifestyle portfolio at Future Plc.

Fashion 120

Fashion Media Blogging 120

Practical Law Construction

NOVEMBER 10, 2020

The past couple of months have been somewhat lean for TCC judgments on adjudication and arbitration matters, so when our (brilliant!) editor at Thomson Reuters asked me what I wanted to write about this week the answer was not immediately obvious to me. There’s certainly been a lot on the news over the past week and, for once in 2020, there has been some good news.

Construction 105

Construction Writing Examples Fashion 105