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How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries. In a recent webinar , Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and share how
Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public. That’s what’s made influencer marketing an especially popular […].
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! On behalf of PR people everywhere (or at least my peers and me), here is our wish list: .
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […].
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
One of the harsh realities of public relations is that great PR can sometimes go unnoticed, while a blunder can haunt you forever. For instance, United Airlines faced a severe backlash to rebuild consumer trust after a passenger was forcefully dragged off a plane and Domino’s product quality perception took a nosedive after a video […]. The post Are You Committing These PR Mistakes on a Daily Basis?
The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels. Most business or store owners tend to concentrate their efforts on improving the landing page or the company’s checkout page by […]. The post Timeless Strategies for Increasing Conversions appeared first on.
The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels. Most business or store owners tend to concentrate their efforts on improving the landing page or the company’s checkout page by […]. The post Timeless Strategies for Increasing Conversions appeared first on.
Many of us view our PR careers in four phases: entry-level, practitioner, manager and then leader. Some seem to think we don’t need to lead — or can’t, or won’t be given the opportunity — until we reach that ultimate title. But it’s never too soon to develop leadership skills. The earlier we start, the better prepared we are to lead when the time comes.
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months.
Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform! You see, getting your business on […]. The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.
Learn how sales is like developing a romantic relationship with our guest, Jack Vincent. Guest: Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Topic: The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion.
Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them are blurry. Influencers can now help brands get more visibility, reach, engagement, and revenue.
How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. With a global pandemic shutting literally everything down, “life as we know it” changed forever in what has been quite an extraordinary confluence of circumstances.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago. I especially enjoyed reading posts about the many young PR pros who were just launching their careers and now feeling a sense of pride that they, […]. The post Reflecting on 12 Years of Culpwrit; Top Posts of 2020 appeared first on culpwrit.
We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the reality is […]. The post Stop mourning over 2020 and focus on the opportunities for the new year appeared first on Agility PR Solutions.
Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries! By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting failure?
One more year has flown by. And what a year it has been for all of us with COVID-19 completely changing our personal and professional lives. To me, the crisis has had both positive and negative implications. I've been able to spend so much time with my now husband but we were restricted and couldn't travel and be with family and friends as much as we would normally do.
Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works. Much like the combination of Sir Michael Caine, Victorian England and the Muppets, a partnership between a company and the right […].
Craftsmen with weak magnets know that to remagnetize them, they need to connect them to a strong magnet. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The question they faced was similar – do we remagnetize and, if so, how? Many marketers still rely on three major lead magnets.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. In the following article, we’re going to give you the keys to writing great copy for yours. First, however, it’s important to understand what it is, what purpose it serves, and how it should be distributed.
Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a multitude of reasons to ensure your team […]. The post 4 ways to bring your team together for a united PR front appeared first on Agility PR Solutions.
We have all heard about the growing pains and wishes that 2020 would end quickly. This has been a tough year for many people I know – and I completely understand. It’s been a year full of challenges, obstacles, and events you would have never expected to see (I mean, murder hornets?!!). What 2020 has taught me is if you think you have seen it all – wait, anything can happen!
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
It’s one day before Christmas, and everywhere across the world it’s time for reviewing the year. With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. In the last 5 months of 2020, NewsWhip has shipped some amazing new features. But while we were building those features we were also updating our existing features, improving smaller details, making our product easier to use, and fixing minor bugs.
Move your brand away from exaggerations. I’m warning you now, this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often is your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, but not everyone is going to think your company is the greatest thing since sliced bread.
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with any other business, people taking a look at the company will often […]. The post 6 effective PR strategies for multi-level marketing companies appeared first on Agility PR Solutions.
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