Business Wire

JANUARY 22, 2021

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more.

International 521

International Internal Blogging Local 521

The Resolution Blog

JANUARY 19, 2021

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. In this episode Stella interviews Brendon Craigie, the co-founder and managing partner […].

Interviews 296

Interviews Agency Strategy 296

Cision

JANUARY 21, 2021

Lucy Denyer is appointed Associate Editor on The Telegraph Magazine; New Statesman Media Group to launch new title Capital Monitor; new Editor and Deputy Editor for Homes and Property at Evening Standard.

Groups 227

Groups Media Blogging 227

Prowly

JANUARY 20, 2021

“The money is in the list” is a common adage in email marketing. It applies to PR professionals, too – can you imagine doing your job without a media list? We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […]. The post How to Keep Your PR Email List in Great Shape appeared first on Prowly Magazine.

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How To Pitching Media Marketing 223

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 19, 2021

Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions.

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Content Marketing Strategy Marketing Analysis 199

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter.

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Communications Measurement Corporate Reputation 195

Prowly

JANUARY 19, 2021

We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]. The post How to Plan PR Events? appeared first on Prowly Magazine.

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How To Conference 197

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to browse, compare prices and check inventory before purchasing and concluded that as much as 36% of […].

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Retail Consumer Agency Strategy 195

PRSay

JANUARY 22, 2021

Last year marked one of the most tumultuous times in history. A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1.

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Trends Communications Skype Employee 187

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Here are 3 ways Onclusive has helped us advance our content marketing practice: Advanced Analytics.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Prowly

JANUARY 17, 2021

Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]. The post 5 Steps to Turn Unlinked PR Mentions Into Links appeared first on Prowly Magazine.

Branding 197

Branding Brand 197

Agility PR Solutions

JANUARY 20, 2021

The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many now rely more on digital platforms to communicate, conduct business, and […]. The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions.

Media Relations 183

Media Relations Media Communications Analysis 183

Garrett Public Relations

JANUARY 18, 2021

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. 2018. As we head […].

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Twitter Small Business Publicity Marketing 180

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Muck Rack

JANUARY 22, 2021

10 things PR professionals need to know about security

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Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. It’s one of my favorite days of the year. I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. However, this year, that’s been put on hold obviously.

Social Media 174

Social Media Trends SMB Media 174

Agility PR Solutions

JANUARY 21, 2021

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and coverage, and becoming someone that the reporter wants to […]. The post 3 helpful tips for becoming a quality spokesperson appeared first on Agility PR Solutions.

Report 167

Report Media Media Relations Publicity 167

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. It was an interesting job, particularly from a B2B tech PR perspective.

Technology 167

Technology Publicity Software Pitching 167

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”.

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Government Report Survey Media 158

Cision

JANUARY 21, 2021

As a follow up to our State of the Election series, Cision analyzed media coverage from Inauguration Day 2021. Get the findings and takeaways.

Media 156

Media Blogging 156

Agility PR Solutions

JANUARY 20, 2021

After the most unique year in our lifetime, forecasting the year ahead in communications calls for equally unique insights and expertise. Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. “Some trends from last year—namely continued fragmentation and […].

Trends 154

Trends Marketing Media Leadership 154

Muck Rack

JANUARY 20, 2021

How the future of politics will impact both the media and communications industries

Industry 141

Industry Communications Media 141

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Awario

JANUARY 19, 2021

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting.

SEO 135

SEO Marketing 135

Cision

JANUARY 21, 2021

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness.

Blogging 156

Blogging Media 156

Agility PR Solutions

JANUARY 17, 2021

In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with increasing vehemence. Remember when White House Press Secretary Sarah […]. The post In today’s explosive political environment, when should businesses risk taking a stance?

Consumer 153

Consumer Branding Brand Publicity 153

Culpwrit

JANUARY 19, 2021

By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. Blakley currently serves as vice president for university communications at DePaul University in Chicago. She has expertise in strategic communications, media relations, crisis communications, and other disciplines in the industry.

Crisis Communications 119

Crisis Communications Crisis Media Relations Industry 119

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

JANUARY 21, 2021

These PR professors are using Muck Rack in the virtual classroom — Here’s why (and how you can get involved)

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Cision

JANUARY 19, 2021

For third consecutive year, Cision CMO Maggie Lower has been named among the 'OUTstanding 100 LGBT+ Executives.'.

Blogging 156

Blogging 156

Agility PR Solutions

JANUARY 20, 2021

What traits make a good leader? It depends on who you ask, according to a new report from management consulting firm Oliver Wyman. Men and women across all industries have different views on what a “good” leader is—agreeing on only one key trait in their top three. The new report, Making the Invisible Visible, reveals that men […].

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Report Industry Trends Publicity 148